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AkoinNFT io - Built by and for artists “Behind the Technology” on BlockDown 4.0 Day 1

Lynn Liss
COO & Co-Founder at Akoin & AkoinNFT
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April 15, 2021, Online, USA
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About the talk

Topic: FinTech

Watch AkoinNFT io - Built by and for artists “Behind the Technology” with DCL Blogger, Jon Karas, Lynn Liss, Kavon Soltani and Reza Jafrey on BlockDown 4.0 Day 1

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About speakers

Lynn Liss
COO & Co-Founder at Akoin & AkoinNFT
Jon Karas
President and Co-Founder at Akoin
Mike Tankel
Chief Marketing Officer + Co-Founder at AkoinNFT

COO and Co-Founder of Akoin with global artist and change-maker Akon; a new cryptocurrency for Africa and other rising economies supported by our eco-system of DApp/App partnered tools and services for entrepreneurship and economic inclusion; providing learning-earning-spending and saving opportunities; and a private exchange between DApp/App partnered currencies. A serial entrepreneur with 10+ years in the social impact sector; advising, building, executing and operating innovative business models; Lynn was a founding partner at ICO Impact Group; providing strategic advisement to blockchain companies and new cryptocurrencies with a social impact.

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President and Co-Founder of Akoin with global superstar and social impact leader Akon. Blockchain solutions for entrepreneurs in rising economies! Partner and Co-Founder of Strawberry Pictures Global Media. Building Global Branded Franchises based on world class intellectual property. Produced SHADOWS starring William Hurt and Cary Elwes (2009/2010) Produced BITTER/SWEET starring James Brolin and Kip Pardue (2009) Produced CHECKING OUT starring Peter Falk, David Paymer and Laura San Giacomo (2006); Co Executive Producer of BELIEVE IN ME starring Jeffrey Dovovan, Bruce Dern and Samantha Mathis (2006).

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EXPERIENCE: Brand. Agency. Entertainment. APPROACH: Decisive. Strategic. Creative. IMPACT: Collaboration. Trust. Results.

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We have the a coin team back with us with a special presentation moderating. This one he has been in the NFL space for quite some time and investor in a blogger for the last three years. DLC blogger.com please welcome Maddie to the party and welcome back to the a coin team. Maddie will be moderating this one. So welcome to the show and the floor is all yours sir. Hello, hello, welcome everyone. This thing is going to be, probably the most, my favorite statement and if T's is being must many of our Lives, the last 3 years and it's kind of blowing up. So it's really awesome to see

the a coin team doing. In the before we kind of talked about the platform. I would love to kind of explore the mindset and the aha moment when and if these came up just how did that fit with the a coin ideology? Just you know, how did not fit in the overall Vision as a platform base for several years now and an STS hit the market and John who's been an entertainment for 20 plus years and Akon. Obviously, from a music perspective everyone started reaching out and it hit all of us you know. There's a level of trust they have with us. It's a very complicated Spades. I never his in it

feels like oh I figured it out and if he's fine but We're trying to bring it more mainstream and the artist in particular really want that trusted hand-holding experience which we really wanted to offer. We talked about an artist for his ethos in terms of a coin 10 ft company and lunch so they can Ascend to an working with the artists to create not just be initial launch but also the long-tail strategy. How is this is something that's going to be sustainable. And how can we do this with them on going? So really advise early working with the client? And at the same time, you're going to

need to call here at Avon who is the CTO of our technology platform Reza, whose car had a flat chain. Nothing is crypto, and that trust also came from knowing that we would bring the best technology to Bear, right? So you need to be, this is, you know, Maddie such a fast-moving space. You need best-of-breed thinking, and, and is changing every minute. I mean, think Avon from this morning alone, which we can refine so many things because it was just hearing from the market and so, the artist Science trust again that we can handle all of those Affairs on. So the

fun as Jon Jones Battlestar a lot with you around the actual number and types of artists that have been coming to a stand against about their campaigns mile-a-minute. But just enjoy Yeah, it does move really really fast. Nice. Think everyone wants in but it's also one of those faces that is so new. Like blockchain technology is so new. The whole idea of selling digital something is very new to putting that all together. I think we're all in the very challenging space and it's kind of fun doing it all together. How well you know, and if a coin 10 ft being deplatformed

love to know the background on that and what it is for creators. And, you know, is it a global thing? Is it, how is it different to other? And if you pass them. So if you don't mind, I'm actually going to put it a bit. Sick cave on cuz I I know we broke up this entity into two segments of Elsa, got our marketing and brand Team coming on next. So I just want to give them a shout out to you, cuz it started at the base. We needed a really good and that is what differentiates us. It is about the technology base. If I could spend it over to cave on cuz I want him to gush about that. A bit

of the technology side, one of the ecology. how to dive in and have a safety mechanisms that allow users to be able to do you want Together. So how have you felt watching all of this go down? What what's make? What makes us special res? I definitely think it's the, the more organic root that we've been taking. And again, it be wholehearted first detailed some as well as I actually. I'm a bit of a Genesis knob. I'm big on metadata not be stored on the server. I know that's not unique to

our platform but it is something that not all platforms. Do. And I think it's extremely important, I'm not interested in it and updated that would disappear. If the company went out of business, or example, And some dollar disappear if the company that held the drop where to go out of business, for example, so that's definitely something. I'm really proud that we're doing but beyond that it's just for you to focus on making real organic campaigns of these artists and really finding people who have been

consistently putting out all the output for a long periods of time. Not know this like the easy low-hanging fruits of the world. What's an Akon Circle, there are many of us but we've been really wanting to make a good impact into the community and I think that's where I started to do. Exactly. Oh, that's awesome. I just, I love what I just heard. I love hearing and if he's being more than just the odd, because as you said cable, like I kind of see any fuses being a ticket their ticket to a, an experienced, a lifelong experience, and it totally is a differentiating factor. If you guys are

thinking about the artist birth and it, and a long-term sustainable Korea because you're selling an art piece. Yes. But it's going to take Knology later. As you said in his, some of us take people, I know the out on his, it's less. That's just his piece of technology. You can apply for us to board virtually physically and everything. So I think it's a big deal that you're thinking like that and where did that thought process coming to mine from? Was that from seeing the art drops in and seeing the something missing or kind of just wanting to explore more that can be done with technology?

Tell John to be happy. You might have bad reception. Okay? If I'm sorry I just left. Just a combination of all of the above. call Foster that development of these lower artists that are so excited and a little bit of a long-winded in He did mention, it looks like you got a pretty strong in the text side of things and meditate, I like people think you know that they're on the right direction because they are thinking long-term, they are thinking well go out of business. If I service, you

know, if these plastic Utah Valley right and I are you guys building on defense all applications and if so you know like how important is Merida in terms of communicating how important it is to people because I think like the normal person understands and digitization of art but the security of odd is that the phone contact Buy. Regular cheeseburger value of an appease. And then there's the fact that they're non-fungible and I mean, that they can have a unique owner, you know, cuz if two dimes, for example, are fungible coins,

that you can exchange one time for another. No one care that. You try to diamonds really diamonds. Do a bank account. When you withdraw dime, you're probably not going to get the same time back. You can't say. I want that exact time that I put in, but non-fungible me to everything. As you need him, when something as unique, you're bringing me to bring the ability to be unique digital under the blockchain. That brings the ability to prove ownership and if the metadata, which is a part of what creates a part of what makes it unique is on the central server, then essentially, the

core value of the entity is Not threatening to throw threatened, both have to risk the potential of that company going out of business or you just decided to shut their servers down and slept. I think it's like the real benefit or drawback of not there. Yeah, no it is for Real it is definitely drove back and I think I'm going to mainstream it seems like people don't care which is normal because we're over the space of blocking. Blockchain is the Presidio secure everything in making me decentralized. But anyway, I don't know how much time you have. So we

can quickly just jump into the road map of the future of you know, the a coin 10 ft. And what is it going to be at the moment? I think you guys have done a a launch already or ones in the works but if there is a loan or you have one love to run through, like how it went from having Mike Shankle, just join us. Then we got on this line so we don't have to leave and I don't want to lose lose anyone before jumping into roadmap. Also, I did want to mention something that you talked about experience and it just got me thinking Needs to let Mike in, so he's

texting saying, let's going to let him. It should be happening in any minutes. This is a bit about roadmap. I'll just add this while we are trying to get Mike and I think we have now is a good time for Mike to join because we were talking about going to drop off within about 5 minutes. I'm going to just stay a couple things and you guys can add to it as you will. We have a lot of exciting developments are thing that I'm most excited about frisoli is not only best-in-class, heck the best in

best-in-class content in Creative. For us. It's not just do an athlete. The Highlight Reel, you're about to see some things that were doing with athletes, that will be very, very unexpected. The same kinds of things with people from music and film, and television, because art throughout is a collaborative. Collaborative Endeavor. We Believe nfts offer the opportunity for a huge amount of collaboration much of it. Not been able to Be Imagined or executed without this mashup combination of technology and creativity

and Tavon. It Reza, talk about that some more Inn in many different ways, but some of our roadmap is things that you might expect from us, but an awful lot of it is stuff that no one seen yet. John Dubose, technologically and artistically a hint. All right, well, did the long and the short as we're in the midst working closely with Akon energy and their CEO. Brandon Martin, who is part of our extended team. The build-out multiple facilities that will have crypto-mining powered entirely by

renewable energy or being built after that, it'll actually be. So formidable, Natalie will be cover. All mining activities, little upset other people that aren't. So, we're excited about what's happening in that regard and how. And it says it's going to be revealed over the course of the next 30-45 days. The first facility in the United States and there are multiple being rolled out around the world but we're looking to the lead by example. It's it's actually not only necessary for the world impactfully, but it's actually good business to and we'll leave the

charge and just proving that out. So everybody can rinse and repeat and get away from, you know, someone beat the last ecologically, sound ways that energy has been generated. There's no reason why the entire industry can't run on Renewables. Will lead the charge by just saying, hey, come join us. Here is how it's done. It's good business, it's necessary for the planet and again, our partners and colleagues at 8 on energy, I've been working at this for years, is Edward, just about to roll it out. Paired with the renew V renewable energy storage systems developed by some amazing scientist

from the Department of energy who have evolved all kinds of things in both storage and and generation. So, coming soon to a computer, / mining station near you. All right, Awesome. Thanks John. I didn't go to transition to the next segment. Yeah, so we can get ready to I think. I think the next thing is really important. Actually, I think especially talkin community and marketing in the social impact about the space I feel like before we talk about this again, I just wanted to dive into it. Like how important is

community to an artist and the connection and the digitization of this? What does it mean to have that Community now digital in in social media and all that sort of stuff? What community is what? An artist thrives on right? They need an audience. They need people to support that many people that they see. They are giving joy to and are communicating with him listening to. So, that's really important for us and we see that we've got not just You know, an opportunity here. But we have something that we can do for really the whole category because we know that the artist we're

working with left by Akon, have an incredible mainstream audience. What we can do with that mainstream audience is not only introduce them to the world of crypto, but introduce them to the world event of cheese and digital Collectibles helping them. Not just get them and helping them. Establish wallets, helping them learn best practices, helping them, find the best partners and getting that audience together and introducing this to them in a way that is comfortable and allows them to participate with their favorite artists. We think is just a wonderful opportunity. Yeah I want to add to

that. We just please go to a coin 10 ft. Ayo. We've got a few hours left of our first launched and it's a really proud for moment. We got to launch, it's a smaller launch, a really curated artist called rap. I hope you got a chance to check it out. Maddie really came to us loud and clear you know, we're going out to 800 a lot about this on his social is in the feedback. We got was everyone's excited, but they may be were just learning about black chain and Krypto and now they're like a nasty, this is a whole other, you know, even even I get tripped up and and resin came out of it

like this piece of cake. You know, you got to do this that the other and once you do it, once you get it, but there is absolutely this training opportunities. You're going to see if your mouse over the next few weeks. I'm really cool Community training said that not just a khanzadyan for a coin audience. I'm can really again, coming to this new NST, ecosystem and opportunity and to become collectors and have fun. That is Work with every artist we can really help train and educate each to their can you were all just in to see if you know? So, taking that stuff back to say,

let us let educate bring them back within minutes. We have so many hitting it for the first couple minutes. Kevon, got it back up quickly, but it's cuz there was so much excitement, right? But then there was a question. Do you know how it, how did, how did route in this environment and that's just, you know, for everyone in NFC, go to SeaWorld. You'll see us inviting people and teaching them what to do. And we're excited about that because it's a whole new world for everybody in to bring new folks into it is a real honor for us. did you feel and if tease made that bridge to crypto

easier, but you think people are confused I think it's both. I think, certainly the world of entities is easier for people to comprehend from the collectible stand for in the connection with their artist. But there are, you know, the complexities aren't that complex. You just need to know what they are. Once you understand, it's like, okay, 30 seconds, great, I can do this, but you know which browser will work. Is this mobile is? This laptop is this desktop? How do I get to? How do I set up? You know, we can help you with that and it's just, you know, getting people comfortable

and then into the space, once they're in the n f t space, their home with their artist. So they're happy question is spot-on that Britney we see this on the news it is absolutely bringing people into the excitement of Krypton Blackson in this way because they can have something it's possible tangible. I think the Gap with crypto is that no one knew, maybe what they could do with it right. Where Jeff Floyd at a point. It's the currency of the city but brought America brought International that may not be the case. So I think Mike's exactly right. It's got its a

little bit of balls, but absolutely is bringing in a wanna get there. So sometimes you have to baby stuff, everyone a little bit and I know I did even for myself. So that's that's a joyous just a little bit. I hope you very much. These are some of the things that I really start to get me Tuesday morning. Yeah, it is awesome for us to go. See, I think those are building block in crypto for a while. You don't tell your friends about crypto-currencies it, kind of Hit the Spot only when it goes up and down in value of a 10 ft. And what they can do is just in the Sunday, talk to them, to them about all

these other use cases, right? Collectibles and how their favorite bands and artists are getting into that totally drives an interest without the price action. I think that's so important. I feel like that would fit into this mainstream Regardless of the volatility of crypto, I feel like we may have an industry that sticks and flourished. And I think that's an interesting kind of payment will take as an industry, but I really wanted to dive into the ethos of the artists on the platform because I think what we're seeing now is a big name artists coming to drop Trinity and using the social

platforms which how to build a cat's face, but it's very very talented. Super talented it. How is a platform like yours going to help them kind of loan from you? No, not really having that much of a social presence, but just her being instantly available as an artist. What's the record of the benefit day? Play just jump in for two seconds before I sign off cuz I'm about to actually walk into meeting to sign yet another artist, a very well-known, a very visible painter and and more who is an important part of our ecosystem and some of her

mashup, there are multiple parts of what we're building that are essentially much broader. Ecosystem is more, akin to a rookie cards of people, rising up and ways to use the NFC technology to help people get visibility to help fund their rise, whether they're in sports or music. Particularly we're working with several different companies and much broader ecosystem has one I can just stay really clearly. So we're working with Kevin Garnett the NBA superstar just as he's being inducted into the Hall of Fame, but he started something called Hoop. It Up. That's a youth basketball league.

And he's also got a youth soccer league. I will be doing in a fused with, and around those players. Multiple ways, but for those people rising up again, it's a way to generate some Revenue by a new set of in a set of cake sir or you know or get some visibility or get a picture arm-in-arm with their one of their Superstar mentors. And it's, it's a Memento. It's a way to raise money. It's a way to raise awareness about their aspirations and what they're doing again and sports and present Sports and music. Most particularly, but this is meant to be very mainstream, very accessible in an

ecosystem. That's very Plug and Play for any people rising up and not just, you know, in the US but in Africa, in Asia and globally, in South America. So, lots of things coming. There's a bigger ecosystem that were in the midst of building out. It'll start in Mexico and spray every place else from there in conjunction with some content creation. But these are meant to be very easy to use plug-in play things and in whom Those who Rises up from that but we share them all. Everyone's an artist as miked ankle will tell you. The second I get off the

line. Mike was your Segway something that really excites me. We all saw in a models of Kickstarter and patreon and wave to me says we want artist that can do this every quarter every month, right? It doesn't need to be. We will have the Kevin Garnett's. We will have the big drops, but we're going to have a lot of these really highly curated beautiful stats. We're going to work with them as John mentioned to do mashups if they need help son on the design work. If they need music elements that make their campaign even stronger, we're going to

help them find where their sweet spot communities. Are because someone really likes cats and somebody really likes music and somebody really likes you no Fritos. I mean, whatever it be, we're going to find where those people exist and something I just wanted to add when I think about the sweet sauce and the elements that we can add to help a campaign 60 need We also announced in our last campaign that we have a coin, and if he galleries that are launching in June, the first one is in Miami. Lucky winners. If you go to a point and St. But now, you'll be able to come to the gallery, 5, winners

and 3 will actually be able to just lay there and ask and the gallery. And why does this important matter? We spoke about experience or lie on which I have the scent of tea. Now I can go share it with the world at a gallery at a star-studded event and people could bid on it. I mean this is like yes we all want to experience these things together even more. So we're adding that into each of our campaigns against Miami will be in Las Vegas, New York, and then Global. So this is going to be a big Elementary of what we bring to those artists to help their campaigns. Not just anybody can sustain

and come back from where Call Excel physical calories. This was an amazing day to end this off. Thank you guys. So very, very much. It's been an exciting session. Exciting news from the a coin team. Thank you, Lynn. And all of this panel and and all the team and a coin for joining us here for that last session. We really appreciate it. So thank you very much guys.

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Lynn Liss
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