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Voice First: Ready Your Content to Serve 50% of Global Searches | Rasa Summit 2021

Gaurav Mishra
Business Head at Srijan Technologies
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Rasa Summit 2021
February 12, 2021, Online, USA
Rasa Summit 2021
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Voice First: Ready Your Content to Serve 50% of Global Searches | Rasa Summit 2021
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About speaker

Gaurav Mishra
Business Head at Srijan Technologies

Senior Business executive with 13+ years accomplished career track in selling IT and Marketing services. Recognized for delivering and sustaining revenue and profit gains in highly competitive U.S. and Asia markets. Exceptional communicator with a consultative sales style, strong negotiation skills, exceptional problem solving abilities, and a keen client needs assessment aptitude.

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About the talk

Future of Digital Experience would be driven by the intersection of Content & Context, where Context would take the lead.

Search is changing, and so is the way consumers choose to engage with businesses locally or globally. There is a distinct move away from screens and keyboards, and into voice-based interactions. Voice search is becoming a fast-growing habit across consumer segments and fundamentally transforming how people and businesses transact on the internet. Consider this:

- In 2020, there will be 4.2 billion digital voice assistants being used in devices around the world. Forecasts suggest that by 2024, the number of digital voice assistants will reach 8.4 billion units – a number higher than the world’s population.

- Sales revenue from wearable devices is projected to grow from around 16 billion U.S. Dollars in 2016 to around 73 billion U.S. dollars by 2022.

- McDonalds is adding 1000 kiosks per quarter for self-ordering and checkout since 2018 and acquired Appente to boost voice tech on these devices.

In the talk which includes hands-on demo, we will talk about how the current CMS ecosystem is structured and how the new-age headless CMS is changing how we create content. We will also look at the Schema.org usefulness.

Here are some key takeaways:

- Why a voice content strategy is critical for enterprises

- How and Why to make your content future proof

- The differences between voice-based and web-based content, and how that affects the user experience

- The basics of optimizing your content for voice search

- Why bots should be your next strategic investment

Demos:

- A quick view of the schemas important for the VSO

- Example of sites ranking in the Voice

Presented by Director - Digital Experience at Srijan, Gaurav Mishra at the 2021 Rasa Summit.

- Learn more about Rasa: [https://rasa.com​](https://www.youtube.com/redirect?even...​)

- Rasa documentation: [http://rasa.com/docs​](https://www.youtube.com/redirect?even...​)

- Join the Rasa Community: [https://forum.rasa.com​](https://www.youtube.com/redirect?even...​)

- Twitter: [https://twitter.com/Rasa_HQ​](https://www.youtube.com/redirect?even...​)

- Facebook: [https://www.facebook.com/RasaHQ​](https://www.youtube.com/redirect?even...​)

- Linkedin: [https://www.linkedin.com/company/rasa​](https://www.youtube.com/redirect?even...​)

#conversationalai #aichatbots #nlp

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You know, if you've heard that the court topic of conversation is, how do you ready? You're content to serve 50% of global such as anybody in the room who ever had a website, or anybody, you know, who ever cared about getting or acquiring you know, if you heard from in a Google or any kind of other search engines in content marketing or in our building Building Systems, which, you know, are relying on getting you heard from Google in a bundle to draw the conversation, I am available on Twitter, @jim. Sure, you know, you can reach me on LinkedIn. Will decide gmail.com and it will be direct to my

login ID. Find flights on a between Total Wine in a bottle by sajan Mishra. And you can place a contender a present today, in the flight in water, to keep it short and happy to take on questions later on. But, you know, if you, if you do piano app share and don't, you know, do you know what competition actually? So I worked for Estee. Lauder funeral is a competition for us all the time and, you know, something else. Look at the video later on with the fight. Nobody something that's really helping them, you know, from a financial point of view,

right? So, you know, about the Klimt painting, all kind of content strategies to, you know, gotten more and more eyeballs from Google using voice mail examples, Bank of America vote on The Voice, end up in the chat box that they have to have like six million users in 1905. If anybody in the room is Bank of America, right thing. And I'll talk more on how they have done this in the, in the later, part of the part of the presentation, if you have time later, when you have time on your wife's

voice, the whole concept of, how do you get ranked in the voice for something? You know, that hole in your base? Something New York Times have been working on many many years now, that can be part of that is New York Times, cooking Swiss chard recipes, Wright & Ford Funeral, Centre recipes and, you know, get a lot of traffic and stories all day, right? We all know, we have experienced, you know, Alexa, Google home and we all understand and agree that no second thoughts on black people.

Jobs are being a government listen to us. But you know, we will not worry about that today. And we will not look at the doc site to look at the bright side of the way and see, you know, if this becomes, you know, ask nice to him as a Google search X churches, which I'm pretty content will be coming out in the next 5 years. You know, how do we get prepared for that today? For some basic site on on? What is the different types of? Why do, why do we, you know, the

whole content. So, you know anybody who isn't any application so that side. You should money. I did already doing it the best I could without their extremely, you know how to ride a piano delfino's pin base that you can actually look at visually. Facebook information and don't even read. It probably will be $200. If, you know, you can't really have a 2,000 word, you know, article being spoken on the voice for impossible late. So you can't really go back. I'm

hitting what, if I hurt you much. Information architecture that we had all the hyperbole City or the freedom that we had to write thousands and thousands of blood will just not mean anything help, right? So you would need a seemly, contextual contact, Lisa context of the sea salt content in the case of wipes work. And that's a very, very busy, you know, a piece of billing, any conversation and you are you are you know content strategy and somebody like dumping site. So you know if it's you or Alexa

information they realize that their challenges You know how long can you receive unemployment benefits? Would mean, you know, by default of employment benefits, right? You don't know. You have to have the context of employment benefit in the question except write small small thing. But, you know, extremely useful when you're telling me, you know, you have things like to learn more about them when you read that, you know that. But what if, you know you're hitting this learn more about it and then stop, you don't know where we are to learn more

and actually a better way to do that is to take that hyperlink, you know, put back in the hyperlink into a place where that line. But, you know, it's important to understand what context mean in the conversation World by, New York Giants is a show that in whatever we are? We are able to present in 7 seconds. I do love you. And if you're not able to present information in 7 Seconds idea, what was happening that whenever you are building any, any, any contact information in the whole contact information in 763, below the contents of you.

You know, you know, you seen the website for you, you do normal behavior Knowledge Graph. No links coming in, how do I make my Youtube videos? Which is the same thing. As you see that you know Google takes the first video you no answer. Hit in this 18 this video just this just listen to this 83 seconds with his confession for you till you see how context is also extremely important. Your natural language search for Google going to help you in the bed as well today, but it's going to help you in the future

in The Voice. Bushnell Wireless Trail Drive in her voice is not like what you do, you know. It doesn't matter that, you know, content strategy today. You would also get in a random featured Snippets gyro on Google, right? You know, if you are going to do the first position in Google and then you know how do you do? It looks like the optimization again, you know the flight or you can just figure it out, you know. I know how you can even do it if you actually try and, you know,

What do I do? If you ask your Google home today, dates are actually right there in the future. I just did a quick Google search before the presentation, and it will give me 2021 to 2012 and I was doing this. What does your number was again and you'll get caught up and we got some big, big dub, you know, right time to get the results and into open open information, so I can find out that from each other, for a few days, to Alternative Energy, technology. What, what makes you think? They will be getting that answer is actually $1,000, but you have to ensure that, you know, that what if the people at the

website and you can find that out using in multiple pools out there, right? Make sure that you know, that, that they get from, that is extremely contextual, you know, Google few months back to the day, we announce that. If you have my. Org scheme of implemented on your website, that will show that your competition since I've been doing for many many years now. If you're not, please go ahead and in an Implement low-hanging fruits, like news recipes broadcast, you know, how to write, you know that, you know, if you're not

using You are looking at if you actually go into the steamer. And you try and spend a little time with you like that 98% of the content usage on a ninety-eight percent of the content content types that are implementing for, your business are already out there and make sure you bring your breaking down, your content to enter my time card for almost seventy years. Have you no conscience? I've met someone wins from 50-250 right now. We can become very, very well, based at you, no content for that Google. Can I please watch them and give them a

call today? In Hermiston right there on the side. Go ahead. You can find that more than, you know, if you want to have a conversation that we are building at something called team witches of wife, wife was living management system, if an open-source building, cleaned up the whole conversation still open. Triple based upon reading emails right now so you can't really do a lot of Pakistani. For how do you, how do you change the invasion of world, where it's a micro learning

Braille, where you can learn quickly and using voice of what we're doing this, right? You don't talk to you have a lot of factual information, right? What are you doing you that we are processing and fast typing all that you must reach into into humans to itch and then saying that, okay. Cool, small, big, big learning Maddio's, what is that? I do you want to do and using an LP using IVF accounts driving and finding out that and then what we're doing is that we are pulling that information from Virginia

When you can text your view of the content and then, you know, you can essentially alone on the boat. For, if you have you, if you are, I can be talking to somebody and want to know about a question. You can literally ask the the first time, and it will give you all over my tutor and Lincoln idea. So call me Linda Nagy, mr. Calm, and you can find those lights on.

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