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The Global Experience Summit 2020
November 10, 2020, Online, USA
The Global Experience Summit 2020
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The Global Experience Summit 2020
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The Global Experience Summit 2020
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The Best of Both Worlds: Design and Copy as a Partnership Andrea Drugay & Maria Gonzalez (Slack)
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  • Description
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About the talk

Design and copy are two sides of the same coin. You can’t really have one without the other. When designers and writers work closely as partners, the result is better—more cohesive, more impactful—with a more efficient process. In this conversation, Andrea and Maria will tackle some tough topics and offer best practices that you can immediately put into practice on your own design team.

00:10 Intro

02:35 Figma

07:28 Ratio of designers

08:00 Comparison

14:05 Feedback

17:25 Ideal process between copy&design

17:30 Projects timeline

22:09 Thanking

22:35 Q&A

About speakers

Andrea Drugay
Copy Manager at Slack
Maria Gonzalez
Digital Design Lead at Slack

Alum of Google, Dropbox, startups, and agencies. I thrive at the strategic intersection of copy, design, product, marketing, and brand.

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I’m a designer with a strong passion for the web, UI design, typography and brand identity development. I have helped brands such as, Comcast, Whirlpool, Xbox, and Shuddle launch websites, apps, and advertising campaigns.

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Hello and welcome to design and copy as a partnership. Hello, my name is Maria Gonzalez. And I'm at design lead at slack. My pronouns, are she her? And I most used emojis, are the dancing ones, like the dancing panda and the Corgi and my beer at the dancing. Meet. Hi, I'm Andrea Drew gay and I meant Lynch, the copy team at slack. My pronouns. Are she hurt? And my most-used emoji is the raised hands. I love the reason, it always makes me feel good. When I are coming partner in a project share the latest designer copy enough, slack channel, in a

stakeholder response with the rage hands Emoji. It makes me think that the designer coffee is perfect and there's no feedback, but we know there's always feedback one time after a stakeholder Revere. We posted him slack to the project Channel. What we had shared in the presentation and we got a bunch of emojis. So we got super excited. We thought we were finally done and can move into development and Engineering the next day. However, there was a meeting with our calendars to discuss design and copy Direction. Turns out we have to start over again. So praise hands Emoji was a bit this

evening right there. Oh, no, it's a wild story. But I hear you. You know, I worked on a project once we're there were two writers who were working on two separate projects that both had the same name, these teams were each building out different features that were unrelated. But each team had come up with the same name. Fortunately. We caught it in time to make changes and the two features didn't ship with the same name. But what's interesting is that we caught it because the designer is in the writers were working so closely across

team. It was the product managers who didn't have that insight into what the other teams were dealing. So it really highlighted the importance of

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Andrea Drugay
Maria Gonzalez