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Jazmin Correa
Global Experience Design (UX) Research & Strategy at Merck
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The Global Experience Summit 2020
November 12, 2020, Online, USA
The Global Experience Summit 2020
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Top 10 Mindsets for CX Research in 2021 & Beyond
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About the talk

In this session, we will share mindsets that help yield quality customer insights for the fast-paced and tech-enabled decade to come. A sample of our top ten mindsets include working openly and collaboratively (knowing that you can’t do it all alone!), taking educated risks (trust your own ideas, past experience and instincts), and moving quickly (if we fail, let’s do it fast and move on). Examples and exercises will be shared for how to put these mindsets to practice and begin generating powerful insights that advance customer experiences. Participants will leave inspired to explore and experiment with their teams and organizations!

02:25 Concept of mindset

03:10 Embrace the networked village

06:05 Educated risks

07:50 Curiosity

11:05 Move fast

14:30 Creativity

17:20 Pivot as needed

19:20 About data

23:20 Focus

24:30 New technologies

26:30 Conclusions

About speakers

Jazmin Correa
Global Experience Design (UX) Research & Strategy at Merck
Desirée Nieva
Latin America Customer Insights Lead at Merck

I’m a globally curious hybrid experience design researcher and marketing leader with expertise in insight mining and synthesis, digital development & omnichannel strategy. High energy, C-Suite facing & collaborative team player. Well versed in CPG, lifestyle, retail, wellness & finance verticals.

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I’m a globally curious hybrid experience design researcher and marketing leader with expertise in insight mining and synthesis, digital development & omnichannel strategy. High energy, C-Suite facing & collaborative team player. Well versed in CPG, lifestyle, retail, wellness & finance verticals.

View the profile
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Okay, ask him. We will deny ever. Try and connect to on a stop. Then Jasmine and I will see how, how disguise? Thanks the audience for 2020 remote working. Here. We are trying to do these events in, this is the first time we can talk to stop severe problems, but it's just please. Put your hands together for Yasmin. And that's right. When she comes. XOXO, I'll get started. Our presentation today is really the top 10, my steps for customer experience, research in

2021 and Beyond. I'll be presenting. I'm Jasmine Korea and experience to find researcher at Smurf. M s d, and I'll be joined shortly by Desiree. Nieva, who is the goalball customer insights lead for the Latin American region. And when we talked about my thoughts on what we're really talking about what we're talking about is the ways of thinking, the mantras the approaches that we really need to keep in mind as we're thinking about doing a customer research. And that's

really what will be sharing with today. Some of these my thoughts are more focused than and how we work with other people and others around us. And others are are more heart scales, which means more of that left. Brain, sort of thinking on what are the actual more that we talked a little bit about both of those today? We can we can see the satellites. Yeah. That when I mess you up. I cannot see the

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Jazmin Correa
Desirée Nieva