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2020 MIT Platform Strategy Summit
July 8, 2020, Cambridge, USA
2020 MIT Platform Strategy Summit
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2020 MIT Platform Strategy Summit - Break ft. Live Music from Craig King
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About the talk

Craig King, CEO, Rapplug and Gentleking Technologies and Multi-Platinum Producer

About speakers

Creig King
CEO at Creigthe king540
Peter Evans
Managing Partner at Platform Strategy Institute

Peter Evans is the Managing Partner at the Platform Strategy Institute, a consultancy dedicated management strategy and application of platform business models across a wide range of sectors. Peter has over 20 years of experience leading teams in identifying, framing, assessing, and communicating high-priority marketplace trends and disruptions that support business planning and investment prioritization. He has specialized in helping companies see around corners, anticipate key market trends and craft seminal thought leadership that framed major multi-year growth initiatives. At KPMG, he was a Principle in the Innovation and Enterprise Solution group responsible market and emerging technology sensing, innovation portfolio management and business development. To support the firm's intelligent automation strategy, he led a major study of how the world's largest enterprises are adopting artificial intelligence. Prior to joining KPMG, Dr. Evans was Vice President at the Center for Global Enterprise a nonprofit established by Sam Palmisano, former Chairman and CEO of IBM. He was instrumental in framing and delivering on the Center’s research, business education, and global CEO engagements. He also worked as an independent consultant for a variety of corporate and government clients, including the US Department of Energy, the OECD and the World Bank. He received his master's degree and PhD degree from the Massachusetts Institute of Technology.

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Okay, welcome back. We had a short break there again. As I mentioned, we're trying to save this route to bring some music to the event today and Steven Page or later today and it's my great pleasure to introduce you to Craig King. Craig is a very accomplished musician as well. He's toured with Ray Charles, and has worked on many Grammy winning albums, television shows and commercials. He's done work for the different organizations, including food, Ford Motor Company. He wrote material for commercials that. They ran. Not only is he an accomplished musician, but

he is also a an entrepreneur and is leading a with his partner. Brandon, create a platform. So welcome Craig. Yeah, so, where are you today? Fantastic. And tell me, you tell me a little bit about rap plug. In the culture at large, you go on there and you create a profile and you'll find everything from the best. DJs to the new rappers, the new R&B singers, the best videographer everybody inside the ecosystem is rap, just a u.s. Thing or is it broader than that? Brighter than the US. In fact their icons all over the world who are rappers. Wow,

and we want to be a part of the globe. You don't want this thing to be all over. You want, when you look up a year from now, I want people say, you know what? You're an artist, you have an hour. So, what's your rap? Love account name? All right. All right. Well, there's probably a huge opportunities connect brands with creative communities. Absolutely, they are always pursuing something in the urban space sonically, aesthetically culturally. So we think we're going to be a great feat or sister.

We're by the corporations fantastic. Fantastic your performance and thank you very much for joining us today. LP to thank you. Thanks for the invite man. Thank you. Let me see you today about doing something from the people. I work with that are blind. So can you sing the first blind person that I've worked with professionally? I think I'm going to start off with a little bit of that, and I'll just kind of do a medley. I may do a little Stevie since I work with stevia as a young lad as well. And then And

I'll just kind of maybe you'll hear something to recognize, maybe you won't, but it'll all come from the soul. Take it away. That is fantastic. Thank you, Greg. I I believe you now have a playlist up on Apple music. Do you want to tell folks about that? Sure did. Fantastic, great will. Thank you so much for taking a few minutes. See if you share your talents. Okay. Take care.

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Creig King
Peter Evans