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Google I/O 2021
May 19, 2021, Online, USA
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Preparing for page experience ranking | Session
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About the talk

Last November, we announced that page experience ranking changes would go live on Google Search in 2021. In this Session, we dive into the implications of those updates and discuss the page experience ranking signals. We also share how publishers and site owners can easily optimize their pages for the best possible page experience.

Resources:

Learn more about page experience → https://goo.gle/3sZHJEF

What goes into Page Experience → https://goo.gle/3tV0Y2s

AMP Optimizer → https://goo.gle/2Sjxle3

AMP page experience guide → https://goo.gle/3nPammM

Speakers: Naina Raisinghani, Jeffrey Jose

Watch more:

Google Search Central at Google I/O 2021 Playlist → https://goo.gle/io21-SearchCentral

All Google I/O 2021 Technical Sessions → https://goo.gle/io21-technicalsessions

All Google I/O 2021 Sessions → https://goo.gle/io21-allsessions

Subscribe to Google Search Central → https://goo.gle/SearchCentral

#GoogleIO #Web #Search #Mobile

product: Search Console - General; event: Google I/O 2021; fullname: Naina Raisinghani, Jeffrey Jose; re_ty: Premiere;

About speakers

Naina Raisinghani
Product Manager at Google
Jeffrey Jose
Product Manager at Google

Working as a Product Manager at Google. Love working on challenging problems, being surrounded by incredible people, and learning as much as possible about building products that create performant user experiences.

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Hi, my name is Jeffery. I am a product manager on search. Thank you all for joining and today I'll be walking that soon coming to Google search and later. Then I will be joining to give us an update on how the amp team is setting up for success with this upcoming launch glad to be here. Google search has always considered user experience. As part of ranking. You remember some efforts from 2014. Very announces ranking signal the same year. He also launched an effort to rank based on HTTP to ensure. Web pages are delivered in a secure fashion to our users. Let's take a closer look into page

experience experience. We think in terms of the four pillars of user experience. They are loading which signifies how fast or slow the resources of a peach is downloaded and displayed on user's browser. Use an annoyance, an important pillar that quantify some of the webpage behavior that might get in the way of a user. Accomplishing a task. Security and privacy, a critical aspect of how safe secure and privacy friendly event page as an accessibility the World Health. Organization's disability Health fact sheet finds that

over a billion people about 15% of the world's population. Have some form of disability and pages that are inclusive to all our users. These four pillars, provide a structure for how to think about page experience for your pages. We believe when Paige has performed well, under the provide exceptional value to the users, which can drive long-term relationship with your customers in practice, for inexperienced for loading, the eu's largest contentful paint and first

input delay. The Dodgers contentful paint alcippe. For short reports, the render time of the largest image or text block visible within the viewport input delay. F, i d for short measures the time, from mentor user. First interacts with a page that is not the click on the link, tap on the button or use a custom JavaScript powered control to the time. When the browser is actually able to begin processing, the even handlers in response to that interaction. For the user annoying pillar, we have cumulative, layout shift,

CLS is the sum. Total of all the individual, they are shipped scores for every unexpectedly. Hour shift that occurs on the page, layout shift occurs. Anytime a visible element changes its position from one rendered frame to the next. New ideas of Industries is an existing search Viking policy that an Associated signal that you have long used on such that detects the presence and use of interstitial cells that are using hostile. Didn't notice that such interstitials are often used to trick users to do something that they do not want to preventing them from

breeding or interacting with the page that they landed from Google Search. There are a lot of great uses for individuals such as the ones required by law. Gdpr consent is an example that shows updated business hours during the coronavirus Pandemic. Those are not affected by the signal. For security and privacy. We want to ensure that the sites are delivered using the HTTP protocol you. So should be able to confidently browse the internet without having to worry about man-in-the-middle attack or improper impersonations. Safe browsing system that Google brings together

decades worth of experience in identifying and mitigating web-based threats, such as malware unwanted software, download, or social engineering, similar to some of the other signals long been using safe. Browsing on search. The one uses when we detect that they might be clicking on a potentially harmful side. Every user deserves to have a safe and secure browsing experience. And these two signals work together to ensure that sites are good citizens on the internet. The movie friend in a signal covers, the accessibility printer which measures how effective the pages are

on small screen often used by mobile phones. The first three, metrics. Just got done for paint for simple delay, and cumulative layout shift, all the Corvette white house instead of metrics that apply to all of their pages and should be measured by our site and would be selfish of all the Google tools. Each of the color biters represents a distinct facet of user experience and is measurable in the field and reflects the real-world experience of a critical user-centric. Welcome. They can be measured using JavaScript using the standard of apis and provides an excellent product. Agnostic pop

for instrumentation. Learn more about coronavirus, check out the talk from the Chrome, team titled. What's new in theaters at Rio 2021? Providers are not just a set of metrics, but also a robust set of threshold guidance. That map to use her expectations. The Chrome thing has done, extensive research, and come up with the gardens for what it means to be performing good for or somewhere in between. For instance LCB baby measure, the Notting performance of the page that is less than 2 1/2. Seconds means the page is delivering good user experience and 4 seconds are deep pore.

Similarly, for person to delay. The maximum daily users have to encounter during the initial input and its response. Anything greater than 300 millisecond started feel like a Pages Frozen and leads to bad user experience. The option is a unit of metric 0.1 score below is good while 0.25 or greater is deemed for. A quick aside, when the county first introduced, cumulative, layout shift, demetric, accounted for the entire lifecycle of a page recently. The team has updated the definition to be more accurate by capping. The maximum

duration of the window at 5 Seconds, when Google search ranking, we will be using this updated definition of the cumulative layout shift. I've been thinking, we also plan to update on Google search. The changes include broadening, the eligibility requirement to all qualifying webpages arrested off their coronavirus score. Orthopedics being state has provided they satisfy. The Google News content, policies. Be trying to use a piece of Fitness, ranking to ensure. High-quality news articles on self-esteem for a news on mobile. Speaking of devices today.

I'm happy to announce that we are bringing products with his ranking to desktop while you launching paid experience on mobile soon. Leave penis, penis is critical. No matter, the Surface 2 users, browsing the web. This is why we're working hard. And as always will be, providing updated, guidance, documentation and tools along the way to help you make your pages perform at its best. Stay tuned for more details on this. One of the way you can get more pages performance for your users, is taking advantage of prefetching on Google search. Why are the use of sign

exchanges earlier this year? Announced that Google search for prefix website, that using signed exchanges browser, ready to be loaded when the user clicks on the right side near instantly. This is possible through the use of Google's Fast. Cash. Still has distributed around the world that you can take advantage without any additional cost is publisher. So, tremendous improvements in both performance numbers and business metrics using signed exchanges prefetching. Inter-caste

LCP improved by 300, milliseconds about 20%. And this was before the team, did Mike Rowe optimizations in other words, 20% was the lowest hanging fruit. As a result of fast loading, this or 12% more user engagement. Congratulations to the team for such an amazing accomplishment. If you're reading to get go, so it's console. Space experience, report is an excellent place for all of you to get started. The pace experience report offers valuable metrics such as percentage of you are a good experience and they're such impressions for time to evaluate their

performance site. Owners can dig into the components of paid experience it down to gain additional insights on opportunities, for improvement. Desert performance. Report has also been updated, do it all for filtering pages with good pay to experience which helps us keep track of how these Pages compared to others on the same site. I don't want to talk more about app or County solution for page experience. Text Jeffrey. Hi folks, as Jeffrey mentioned. My name is Nana rice and honey, and I leave product for the amp team. Now, I'm beyond project. We

strongly believe that amp puts developers on the pots to success, to not just creating, but also, maintaining grade page experience. This means that the amp run time provides developers with a constrained needed, to create a great performing page and then Aunt caches can actually help further improve the performance of these Pages. By making them near instant. However, like many other Frameworks and conned Implement all web development best practices into its run time. And this is why in the run up the page experience writing, change going life. We actually encourage developers to ensure

that and Pages stuff from both the publisher site or why I am cash are both equally optimized. And the first step to a great page experience here is the Ab Core that is the ant extensions and the runtime that enforce, the design constraints that make up great. The next building block is how the pages being subbed. Corvette, vital metrics? For a page are determined by absorbing real user interactions with web pages. And in the case of this means that the pages could be stuff from either the Publishers do or buy a nap cash depending on how the user encounter the content, many sites

actually see a significant proportion of their emphasis actually occurring on their own domain. Not to get the strongest possible. Use XP in Sarnia and Pages. We highly encourage all site owners to implement a number of additional optimization that they can perform themselves and optimizers actually tools that bring the app cash optimization to your own site and by using the latest amp Optimizer, you getting the easiest way to automatically benefit from any new service site. Optimization frappe. You can learn more about AMP optimizers at the link on the screen. And that's

how the app project actually thinks about performance. We make sure that you have the tools to create and then maintain really grade page experience. And in fact, we also launch the app page experience guide last year. It's a one stop tool to help developers debug by there. And Paige might not be meeting page expands criteria and since launched we've actually added even more actionable feedback to the unpaid experience guide, making it even more useful. These improvements have actually been driven by websites testing their Rampages using the tool. So we encourage you to try out the two at

the link shown on the screen and provide feedback. And that's that we on the app team genuinely believe that amp sets you up for Success, when you're looking at creating and then maintaining well performance sites in the long run. We hope to give it a try and leave your feedback and with that. I'll hand it back to Jeffrey. Thanks, Dana experience ranking on a multi-year journey to surface high-quality content with exceptional user experience for our users. We want to give Devin a post actionable, guidance to the various tools, the offer such as such constant speed experience report and amp

speed experience guide. With that, I want to thank all of you for joining us today. We hope you are staying safe and have a good rest if I owe 2021. Thank you.

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Naina Raisinghani
Jeffrey Jose