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Cognos Analytics: Translating Data to Insight (BACon 2020 Presentation)
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About the talk

Business Analytics Conference 2020 Day 1 Session 5 Data quality and agility are wasted if you don't have a powerful, modern BI platform to share insights at the speed of business. This session will cover the cutting-edge capabilities of Cognos Analytics and show how you can make data sharing and discovery easy for end-users.

About speaker

David Marmer
VP, Product Management at IBM

Product Management Executive with broad experiences in driving offering and seller success through skill, product, market and channel program leadership and execution.

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I'm so today. We've learned the importance of and really the quickest way to build and maintain your data Pipeline. And then we learn how you can leverage in court. Has directed to accelerate the speed of insight and your organization from their Rob, just here with us. How to transition from data. Two decisions with planning analytics. What we're going to do is discuss the one solution that most of our guests today or like we already Tacos de Lux opens today. I'm joined by Rachel Sue offering manager for IBM cognos. Analytics. Rachel's going to demonstrate how an Enterprise front

end recording application. Like cognos fits into this large puzzle before that though. We have an introduction from IBM's next president of offering management, David, Marlborough. Hi, my name is David mama and the vice president of offering management for cognizant Olympics, planning analytics, and Rec Tec portfolios that IBM want to take you for the time to listen to me today & shoot him. A thought that I had, I really want to take you take a moment to show you our vision and our strategy for cognex analytics. In particular. We want to ensure that people always feel they can do more with

their data. So many of our problems exist today because we had a limit to what we can understand. We have data places, but it's not just about making it easier to access that data. It's really about making it easier to find cycle. Inside guide your decisions and I'll totally better outcomes this consistently from our clients and our partners also, the given the kind of economic climber in Racine additional pressures. First and foremost, tomorrow's, not yesterday. It was really fun to magically change. Nick, take the decision. They can go along with. Faster payments are now needed. And

that requires a whole different sets of data, accelerate the insides and work, really driving, you decisions on the cost of analytics in on the lifetime value of these analytics and cut their voices and looking for alternative licensing and deployment models. Such as the Planet X 24, moving to subscription licensing. So many companies are hoping to see her in a way it's cold here, but they're really block on this every line tonight t a stupid attitude, the other sorts of insights to get this much-needed from Aiken to the people that are closest to the decisions

and be very confident in our ability to rise to the challenge. Are Mitch McConnell's analytics to enable people to leverage, analytics to reframe, how to go about solving problems asking questions, and explain possible, Futures to receptive of suggestions card. Buy a, i r their men to inform about seeing data. It's about applying inside of action, make decisions. So we believe that the next generation of analytics and bi tools can power every business to do more with the data. We

make, this is more secure and govern multi-cloud environment with the systems of record reducing risk and cost from seamless experiences and skills to support any tides. Guy with a fully integrated echo system that goes far beyond being taken advantage of data science, roboticprocessautomation data virtualization planning data, cataloging excetera and you need everything you need to be really in one place. And all inclusive analytics experience that really

meets the needs of a diverse set of users. In a modern business culture that have to deal with support brace and flexibility to compose the desired analytics capability to solve complex problems. And this has been a driving force of innovation at cognos analytics in our vision is to become the co-pilot person. So what does it mean to be the copilot for spider business analogy of a co-pilot of a rally race car there? So, purpose at the guide, the driver to make better decisions to make him faster and smarter and able, then to see further down the course. And

most importantly, feel confident inside the game and act upon as they turned accelerate and break. This is what every aspect of Saugus analytics product to eliminate blind spots of automated Insight or elevating and make smarter decisions and act with confidence of knowing you're ready for any. We don't take that responsibility lightly. We're supporting over 6,500. Customers in more than 24 million active users, all over the world, global hundreds of users made, with thousands of users, and somebody even hundreds of thousands. There's

just no wonder why 64. The Fortune 100 companies depend on cognos analytics to run the business in the past, 12 months alone. We've acquired over 700 new customers, looking to scale amateur analytics, cultures with access to Enterprise reporting and insights. They can act upon it with the introduction of privacy in a condom and people Canal access the full power of congress analytics for about the same price as a monthly Netflix account. So supportive simple to complex, use cases, varying levels of expertise and ever-increasing demands to optimize. We work closely with

our customers and research teams to help us identify design and deliver new capabilities and Innovations. Are we separate investment and not just under the hood. We taking our message to the market with heavy investment and brand awareness campaigns with targeted messaging, the positions cognos analytics has the most relevant to just business problems that people face today. If I had paid media, we had paid search Digital engagement in virtual conference. Is that helping us find you. A new generation of

leadership that has Daniel Hernandez as well as through our product offering in other contestants have his contact for data. What does a bourdon definition cognizant Olympics in coming months we made in Eastside development teams have to add more users value. In the first is less exploration to empower everyone with a ice at the district. More Club II is collaborate consuming customized to improve adoption across the entire organization. The third is governed self-service that adapt to your business requirements and protect your data for misuse. 4th is scale and integrate

Advanced analytics and data science of your daily operation to see if New Opportunities. And V is clouding consolidate to modernize and maximize your we believe these are five critical areas that we can actually differentiate from the competition and allow us to bring more value to our customers and how they exploit data to make a simple decisions faster. And with more confidence, want to thank you all for your continued commitment to IBM, cognos analytics and we look forward to hearing of your successes in the future. Excellent. Thank you, David for preparing a video for us with that. John

will go ahead and bring in Rachel. Sunao. And Rachel's going to be during the demonstration with us. Walking us through carmosino, buttocks and sharing a little bit about about her role at 9 p.m. Don't. Hi, everyone. I am honored to have this opportunity to give you a presentation of cognos analytics. Same partner with one of our greatest partner in a pan square. So it's an honor. My name is Rachel suit. I'm a senior offering manager for cognos analytics team with IBM cognos for about 14 years, in different areas of

the product as well. So, what I have prepared today, it's a live demo showcase everything. They've just mentioned, that's a joke, and will take me days. So give me the time we have today. I'm going to spend the next thirty minutes or a little bit less. Hopefully I can save some time for 2 and 8. I like he could have Billy cheese with him, with Analytics. I am, I know, some people are having issues with their web camera with seeing the web. Cancel. What I'm going to do actually, is to stop sharing my weapon can because I want to stay some network analyst for the actual

life gamble. Make sure it says it's news. Go ahead and share my screen. I believe it is such a shared that if not is a stop me and let me know all the answers. You need some space and that's what,. No senolytics offers. Any. I'm going to walk you through a little bit of data module which is a web-based data modeling to and decree the dashboard really quickly to show you all the tikis abilities, that that's what can offer and that's what is the component that with a focus

on self-service. And from there. I'm going to show you how a I can help you to discover inside, help you to provide actionable. Insight also going to show the improvements with done in our Enterprise report. Supports a complex queries Aldi distribution through bursting of sending your report output to tens of thousands of users running. Mm of reports. Currently we support all kinds of things. Super owl, Enterprise reporting capability. I'm not going to spend too much time on beta mode you today, because I know there is

going to be AFK for that session tomorrow on day, two of the conference focusing on the mall with you. And Jenna said, he's our data extraction technology that allows you to cash subset of a towel for faster performance and uses its particle technology help processing of data. It's even better performance for today. At what I'm going to do is to actually I'm going to create a date. Imagine. It is a web-based it up modeling too, and I'm going to pick Apple data

modules were already created for me. And they were using in Corte as a data source into cognos in Corte looks just like postgres database as a couple things here. Happy birthday tomorrow juice with that shit down. A lot of improvement in the last new releases. I want you just mention how you going to hear me say this a lot? Is that I want to make sure I mentioned some of the new features that we put into the product. And the last few releases can't assume everyone knows everything. That's out there today in terms of data

module with released the 454. Retail, a calendar of these are simple calendars that you can bring into your data mode, you claim through as new data sources and go locate the calendar samples. We have had physical and Gregorian calendars were fewer releases retail. 454 calendar is a new what? Calendars. Allow you to easily add a relative ate into your data with your time Dimension. So if you have a timetable, we can't automatically quickly create relative such as

prior-year current month year to date. A lot of things that you no longer have to manually create. So what I'm doing right here is to look great. And you did Emoji using muscle D Limoges somewhere else, someone else for me and I would say the module solution is very flexible. You can see a lot of the information from did Emoji were tables. That's already modified were cleaned up for me by someone else or I can create those are from scratch. Like I said, I'm not going to spend too much time on beta mode you today because there will be a

deeper dive session tomorrow on the subject. We've also just released a set of data module apis with the latest release of 11. 1. 7, ft one. That's going to allow you to program. Magically make a lot of modifications of your day tomorrow, too. So that is also a very exciting new feature. That is so new. I think it's only a few days old. Let's go ahead and start creating dashboard. I'm going to use this data module. I just created, and I create a new dashboard.

We are creating new dashboard. There are some free trade examples out of the box. Simple template that we ship with a product. One of the near future? We recently added is the ability for you to save a dashboard as a template and that's going to show up from the screen where I was. And you can see that you, I have changed a little bit in the last couple, releases with the added with change, where things are based on a newer designed guideline. I'm going to you, go ahead and make me your filter panel

disappear, but you can see the future doc can be initiated its top properties. Feels. These are all at the top right corner now. So let's go ahead create a dashboard. How do we, how does someone created Ashworth? It is so easy, it is. So easy. Some people have you told me that that even my manager country dashboard now in cognos, it sounds like that's a bad joke, but that's how people feel this too has. We have Focus so much on helping users to be able to create content, quick and fast without having to go through a lot of training or not. No

training at. All. Right. Let's say if I want you just to look at some high-level numbers because I've chosen a template, I can easily drag and drop data. From the left hand side, which is what we call them. It is sourcetree one, metadata tree, you've heard many different terms so we can, I can drag this into this, place them into onto the canvas. Best facial that will be best used to represent data of children will be automatic x-rated for me. I don't have to know what kind of visual that reads my patience. I have to use. I don't have to be a

visualization expert and a Fram collecting more. Let's say comparing some measures with additional data and red backdrop, back to the canvas and again, because I'm using a template, if I place it in the middle of that, blue square is going to expand the visualization in a field that whole Space. So here a combination chart is critical for me because I'm comparing multiple measures on different categories. We have made improvements to our combination chart in the last release, where we actually allow you

to have separate measure separate categories for lime and column, and it doesn't have to be lying. Call them. They could be lying. Bar. A, start, calling me stacked bar. Let's see. If I want you to also color the column by ear. I can drag-and-drop here and you can see it's going to become a clustered column with line. So there are many different combinations that I can use with this new combination chart. Now. Now, it truly is a combination chart. So if you didn't know what kind of fish are, they shouldn't you want to use? And you want to see what the system

would a, I suggest they sounded at what we think is the best visual to represent a day to think about that. You have a visualization expert assistant helping to build the stash work and that is how we wanted to feel. However, if you know exactly what you need to display that you have specific requirements. You can go to the visualization gallery on the left hand side, and specifically, pick something by say, I want to pay keikogi widget here. And this is a kitty, is a visualization in, right away. The right hand side of the field area is going to pop open because you

have to tell us what you want to use to fill up this weekend ization, know. I was dragging a drop for the previous visualization. I know everyone has this giant monitored now that your monitor. So big dragon, something from latched all the way to the right could take a long time. We're making it easier by allowing me to do a type in place. We can just go ahead and type and we'll search will tell you what. What is the witch table has the items that you're looking for? Might say the baseball value. I want use the

revenue because I won't. You have a kpi widget to help me to compare base and Target. Target value would be plaid revenue and I don't have to type in car. Think I can just leave it like that and it is going to automatically feel it for me. And I can if I'm reading this overtime, you can see what we're creating here is We're creating the indicator, the comparison. We're calculating the difference. And we're also adding the if I can see. We're also adding the

Sparkline in a bottom. If you also included time as part of this kdin from here, what I always tell customer is that when you treating me, just like Katie, I were having some high-level information on dashboard people with only spend a second looking at these data. If you're creating something for the exact gifts, you know, they don't have a lot of time to read it doing the menu calculation. All they want to see, is what's the percentage? And then, what's the number? Is it going up or going down? You won't you use the

abbreviation to make sure they're not counting the digits, right? And very simply, you can format your data soon. Just couple simple clicks and to create a kpi widgets like this. And not only that I know we've automatically calculated the percentage is still weak with highlighted, in a different color. And that's all customizable hear. The scale can be customized to specific number 9th. And you can change the rules and you can change the indicator color, even the shape of the indicator. A lot of things that's customizable

here as well, for you. Don't worry. That was pretty easy. I hope everyone's falling. It's really just drag and drop or typing and it is very easy, but we have even more options to help you to create a good-looking dashboard. But what we're going to do next is I'm going to leverage our AI assistant. This is a is system that supports natural language. You can ask the system using natural language and the system can respond with natural language. The system can respond with

visualization to answer a question and It even suggests me. What are the things I can ask Creek dashboard? It is a very interesting now. Is it so very interesting feature. So I know I'm mentally creating the stash bored and I'm going to continue doing that, but just to show you how easy it is a dash. Work can be created. What I was going to do is create dashboard to the AI assistant and the AI assistant is going to start analyzing data taking all the data. That's interesting. And grade a bitch. I

am a dashboard for me with different visualizations, different data. So someone, you know, creating dashboard. If you didn't have a good idea of what you really wanted to do, was to present or even if, you know that you want to focus on a few data. I say, I want to cruise ask for specific for the sales for this year. What are some of the visuals I can use? What are some other type of birthday that I can use in combination with steals? You may not right away know exactly the type of Dash where you want to create. And I find myself many times. I would start you're actually at using

crate dashboard. I can say a crate password, using a revenue is going to focus on that day that I picked and created. Ash work for me from here. I can steal a lot of ideas and that's what I've been doing. Let's go ahead and go back to the dashboard. We were actually working on. So for this dashboards, I'm going to next, use, AI assistant to create something focusing. But you can see when I say, I'm typing, there are suggestions for me. I can say Revenue by month may be colored by

Ray Taylor type. AI assistant is going to look at the data and create a better visual for me. There are different options are confuse. I can select a different type. If I didn't like the first one, it was suggested. And in this case, I'm going to go ahead and use this line chart and I'll place it in the middle of this template again. So, this is a lion shark credit. For me, in from here. I can add additional information, for example, this Is the forecasting option?

And you can see here that when I just enabled that I'm able to get forecast, the information displayed on my line chart. I can also take a look at the details behind this forecasting. So here I just pulled up the beta tree at am from the bottom is showing me the visualization beta in which state am owed. You that data is is taken from which table and forecasting statistical details here is going to list a show. Me what kind of statistic models being used for casting

as being a workout calculated. So if someone's challenging me, if I want to know the details, if there can be trusted, I have all that information from was also added the feature to allow you export visualization data. So sometimes someone's rating of a tradition for myself, creative, visualization. I like it, but I also want to know the detailed data behind it. You can export data now from the vaporization, from the beta tree. Now, just for testing information. Isn't just available for line chart. It is available for

column as well as bar chart. It is available for multiple series. Like you can see right here in front of you. I know a lot of other products can only support one chart type or it only works on one. Siri. Most of the vendors don't support seasonality and they're forecasting calculation. So we're doing a lot more in the way that where it would be implemented for casting. This forecasting option is not just available as a senior All-Star. Adoption has a consumer as a date of a dashboard

consumer. I have the option to easily toggle this, as well as consumption time. It's not like, once my ulcer has locked it in. I can't do anything anymore. No, for our dashboard. Everything is very interactive. And we allow the consumption experience to be very much similar to authoring giving users a lot of fun power and flexibility. Next, I'm going to include a cross top in the stash word. That is a very popular witches visualizations. I'm continuing just lines of rows of

records. And if I didn't place it in the middle of that template blue square is going to appear right here at the default size where you can easily change it and move it around and line them up. He can see we have to bring ruler help. You do have a life and stop filling up with some information for the crop top with ears. A retailer country. Maybe we don't want too many, actually Four columns. I think for Rose will do retailer country and four columns were going to do ear.

And will add quantity for value. And here this is a cross top that we have being continuously improving release to release scenes. 11. 1. 411. 1. Op 4 is the first. What's the first release? We introduced this? So crosstab. It's it's much more compact that uses the space better as a user. You can freely chin. You can change the width or the height of Rose directly on the cross. You can also directly Nest things on the cross. I will replace it. So there's a indicator helping you to do that. You can see the your column headers

and Rose are all well. Humphreys by default. So when you're moving your bars, horizontally, or if you have lots of Rose moving and vertically can see the top Hatter, when it left hand side at the same place. We can always know the context. It's very easy to wear use this cost. At what I can also do in this is sent you feature as well. Is that what I can do is to select a field and create a conditional color so I can create conditional color using right now A measure which is quantity

and I can change scale to percentage or numeric. It's very similar to that our kpi widget with a kpi widgets. Of course. We automatically did it for you when you have you when you're trying to compare and then actual versus Target or some fool crosstab. You can manually create. Let's see, since we're having that down from the revenue. Let's create something greater c song. That's much happier in Decatur. So I say if anything is about 400,000 of want to show green and how they are as an indicator. And as soon as I

read this and you can see them just make some more room for this. You can see the indicators is added and the text formatted. And that's all you need to do, do to create some conditional coloring. You can absolutely change the indicator to color, the background color, The Fill color, a lot of things, you can modify, a meeting for multiple conditions. You can combine conditions here. I've just done the same cold condition here for you, but there are a lot more you can do with this.

Alright, so another thing I want to show you that's quite an interesting is called what if analysis anyone familiar with what? He's a lot of customers know what if analysis and we've been staying with in telling customers. What if analysis is a Yorkie and capability feature with planning analytics, which is true. What we've done here is to bring a simple. What if analysis Extension into the product. Go through this little midget. What you will be able to do is to well through machine

learning for us to build a model on the fly. So, let's see, a maybe I want to play around. What kind of quantity, what kind of quantity I need to sell? You order to hit my plan Revenue Target? Because obviously, that's Kiki. I was showing me. I was not hitting my target. So let's see. What kind of quantity. How much do I have to sell in order to hit the target? What I need to do here is to click create model and then through this process, it will take a few minutes because everything done. This whole calculation is currently being done on the browser site. It's using browser

resources. And you said outside, do anything done on the Cardinals server. So it really depends on how much things I'm running down the browser right now, how much resources I have on my machine, which I'm currently just using a little laptop so it could take couple minutes. Now. Another thing is that I don't have to only include one in a column, I could play around by including a lot more such as maybe product cost to see how much it cost to have to reduce War things like

Where things like even in price. So how much should I increase the price? You were to hit my target, which is not necessarily the right thing to do, but with a combination of different measures, if I can play around with, this is going to help me to understand how I may be able to hit my Target. And this is right. Now. That's the way extension that you can download from our accelerator catalog. But going forward, we want to extend this capability to enable users, to be able to publish this directly into a plenty analytics data source to use it as a

data, as a starting point, for more advanced than are remodeling. And that we also support a lot of other type of advanced, has any remodeling work for Castine calculations? We have a integration with jupyter notebook, where did a science can use their familiar ID which is drooping notebook through our or python with many, many Library that's available in create visual that can be included as part of the dashboard or report output and or augment data storage within cognos. In the post that augment data directly into cognos. Through this whole process

in do not have to leave cognis you get offended, created with Cardinals. You come inside and go to the plus sign of creative jupyter notebook. Just as if you're creating a bit Emoji, were creating a dashboard. Well, we're waiting for that. I just flipped to Accelerators catalog. I mentioned that what is analysis that which it is available as an extension. So you can download the extension here at the accelerator block and have demonstrated upload it, and you can use it as if it's one of the out-of-box, Native visualization were widget on. That's the beauty of

a lot of extended things that would provide a free sample packs and visualizations and I can take you up, give you a quick look at it. So we have a lot of custom visualizations that we upload it to the catalog and our partners. You can see our partners all contribute. Help us to contribute to the our catalogue as well. We can download them and import at Tucanos. As a user, as a cognos user, either the consumer Persona were all serpas Ona to them. They they're just like a out-of-the-box, a native widget.

They do not behave any differently. They provide the same interactivity. You can alter them the same way. They can be customized the same way as to using the properties. And I can see on the left hand side. There are so many different categories of things that you can that you can download. So I mention extension, I hear is that what if scenario extension here? These are all available. Lots of interesting ideas and some of them eventually will become out-of-the-box functionality. Once we have extended them to work in support, Maurice cases.

So let's take a look at this. What if analysis you can see that? I have a base of visual but have a visualization help you need to understand and I can start playing with the quantity. I what kind of percentage includes increased will help me to hit Target. You can play around with these things. Very interesting. And how is that going to compared to the base? All right, so I just showed you a very easy quick way to create a dashboard. I'm going to now. Go ahead and focus on the specialization. You can see if I can bring any visualization into

Focus mode and it be able to do more with it. For example, I can enable all to inside here. Until? If that's not enough, what I can do is bring it into another component called exploration. So this is a, i infused component that's going to help me to gain deeper in the what's a visualization is brought over in here. You can see on the right hand side. That's that's the statistical information. Generated presented in natural language and on the light to talk. I can also choose to have a different visual

to represent data or look at what are the related data to this is right station where I can compare this visualization. In parallel to was something else, I can use the different filters to compare does neutralization. I have system suggesting that I can compare parts to a patient by swapping out to another visual in here. So, a lot of things I can do through what compare as well. Not going to go too much into detail. Just realized I'm almost way behind. On the left hand side. You can see here's a badge and this is

where I can click and see. What are some of the other fields out of data points. That could be related to what I'm analyzing. So here, I was Focus, young revenue and from here. I'm able to see what other combinations of factors help Drive revenue. And you can see there are different levels. Different size representing the different information. And when that's the blue color means. There's one driver address, I'll come. And when there is the green means, it's a combination of factors that drive to. We put on the bubble, on the bottom, that is a preview

of a visualization that can be used to visually a show you the relationship. And when I click into it, they brought me into the focus ring. And this is the decision tree. It goes from one. Single note, Mall, Branch out to multiple knows each represent mutually inclusive. Exclusive events happen to let to the conclusion we can do is often as Murs. Will have a lot more nose with your data are you can easily folks on top five or bottom five. You can switch to watch Sunburst

diagram, which is another variation of the decision tree. And if you are more of a detailed record person like me and you may want to focus on what are the rules to specific rules in the number of records were sampled. There are many options here for. You know, that's not the only way you could use our exploration. You can start with a visualization want to know more or you can just come to data saying I don't know what I want to look at. But I want to Focus SEL may be gross profit. So when I come back we're going to use that as a focus point and show you what are other things that

might be related to it. So I can smoke some retailer type or grass profit in on the right hand side by seishin is going to be generous for me to help me to better understand. A burrito whenever you finish this thought you might want to jump in the questions were starting to be short on time. You're okay. So I'm going to do just one more thing here. What I'll do is to Wachusett visualization, that's generated credit for me and I'm going to bring it to reporting because that's who wants you just quickly? Talk about recording. So now let's say I

have free data visualization by using Explorer. Recommended visualization for me. It's the journey, doesn't just stop here. You can call Pete Paisley, translation from exploration into a dashboard or you can create a report you can bring it in to report to do for their analysis do here. I'm going to bring that into our reporting, a report everything to and I'm going to choose a blank template, and all you need to do is simply copy paste. I'm using the shortcut key on my keyboard. So, when I do this,

it's going to be brought over. On the left hand side, as well as the information that's used for the specialization. In from here, I can also continue to ulcer in what we are calling it a design will right now because I know exactly the data I want to use and I have no time for it to keep but refreshing, do I get to a data from the database? So what I'm going to do is to just I'll show you how quickly I can create a visualization by just double click since he started Focus now, it's all done. Let me slip to a preview mode. So what I just use as

a second visualization, this is a one of the customers relaxation and you can see, I can eat, I can interact with it. I can create filters with it. A lot of things I can do on this visualization. I have, we have also, I guess they're only three minutes left. We have also added a date, a container called data table, which is aims, as client-side browser, surrendering to preach at, you will provide very fast at performance. So maybe someone can start answering

some questions when I'm offering this table. So wrong or someone, do you want to read out some questions for me? And I can answer to do is actually launched a hole that we have here and the spirit of this Pollos to learn what version of cognos everyone is on. So go ahead, lunch that we've got options here for you. If you are 6 or 1 or 5 going down to 11 our older or those that don't have time today and perhaps this is your first time seeing it for the first time

in a while. So well that was populated with some responsible, get you some questions,. That the first question I have for you here is because it's no secret that the FBI to landscape has grown exponentially over the past decade-plus. And many of those new tools that have come onto, the scene are really focused on that Self, Service, user experience. So, how is IBM focusing, their investment going forward? Between serving the needs of their at their covered Enterprise reporting customers versus those. Those needs of the evolving needs of the analysts. Are there more geared towards

cell service. Sorry, I'm sorry. I was muted, I'm good. So that was a great question. I don't say it just because everyone want camera seems to start answering with that. It is a great question because whipping the challenge the lot in this area and we challenge the market in this area a lot to do. I say that I'd say about five or eight years ago. There was a huge Market shift, shift it from it, Focus buying agenda to business-focused, buying a genda. A lot of smaller vendors came out with focus on just self service and the selling it to targeting business only, and that's the

market shift and everyone liked it. However, a few years after that. There is a. Yeah, I would say an acknowledgement that alone isn't going to work. It doesn't work perfectly. If you still need some caffeine, that's right. The whole time. Cognos hasn't just blindly followed. The market shift say, Now, we're only focusing on self service. Part-time what we've done this week knowledge. There has to be a focus. We have to invest his self service but darkness is important. I'd say the latest trends in the last couple years. And if you rent analyst reports for if

you want to read about a Finnish news, most of the analyst would tell you Self Service alone isn't enough. You need ID in business to work together. And that's what we see a lot lately as well, is that we meet with IP as well as business together on the table, to show them what a solution we have. Now, a lot of customers, most of the Year customers with you, with they actually look for a solution that can provide business with a self-service capabilities, they need as well as the governance and compliance everything. The company needs as well. What we have is we all know we've always

been great at governance, has a Tanner price reporting Solutions. What we were behind as he has a self-service capabilities. Heavily investing those at the same time, making sure our recording solution of Warcraft. Furnace does not fall behind either, but we really liked and going forward as which believing that we need to satisfy all Persona. So, generous all use cases in one place. He want to instead of some with some vendors. You have to buy separate choose and you have to set up integration. Some words come out. Only some works on Prime, only have

to try to figure out how to get them to talk. We believe that's what I think that's a nightmare. And what we're saying is, I transfer a question. We are investing in Turner itself. Also said, under press reporting. It's very important and they're very happy to see us able to bring the continued to invest and bring Enterprise reporting, slow, with with adding a lot of a self-service capability with AI into well, with it into cognos, what data science and everything. Excellent actually in line with what we're seeing in the marketplace to as an implementer.

So I think that was an excellent answer. Questions. You've got three minutes left will try to hit as many as we can. So what kind of things can be done to tune data modules and datasets. What? That is saying that question is a little bit high-level. So when you say turn or talk to you about performance or talk to you about a data cleaning. So there are a lot of options you can do in for data sets alone. So let's talk about it is that I know Ryan is going to have a deeper dive session tomorrow. That's probably a better place to

answer that. Probably going to take a long time to answer before they decide to release. We open it up to allow you to do a romantic relationship would be in effect. So if you have very specific needs, and how the table should be joining, a harlequin should be processed. And you can absolutely do more modification. We've also done in 11.1 * 7 is to make, we're planning much more efficient. So it seems you don't have to do that. We're doing it for you to increase performance. Sometimes giving you a lot of option is necessary. But we also want to make sure by

default of the Boss week. You better performance ready to release. We don't have to do a lot of tuning. Excellent. I know a couple questions here. We've got a minute or so. I'll can you use Explorations? I guess planning analytics data sources in cubes. We are currently working on it. So in the next version is coming out for casting will be supported on all app data sources which including Planet, excuse and I will focus area is to bring all our AI smartkip abilities into supporting all that data source. So today, exploration doesn't work very well with the

planning to sit with him on this worse, but that is not working. In progress. We are already at say, you're very close to fully supported for the first thing. You're going to see if the forecasting for the course coming out.

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