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C3 2021
April 20, 2021, Online, New York, USA
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C3 2021: Adapt or Die, Only the Agile Survive in Digital | Seth Besmertnik
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About the talk

Conductor's Co-Founder and CEO, Seth Besmertnik, discusses the evolution of the search marketing space, accelerating investment in SEO and why businesses that were agile in 2020 are now ahead. This keynote speech covers how Conductor's enterprise SEO platform can help brands to increase their agility and meet demand evolution right now. It also covers all of the 2021 Q1 Product Releases from expanding your digital presence with Amazon Tracking to demonstrating the value of organic marketing with revamped Page Insights. Learn how Conductor hit the ground running, building out a suite of next-generation solutions focused around Organic Marketing measurement - - how you track, define, and increase your impact. When so much of your business is online, you need to know what’s working and driving value. Good measurement lends to better decision making and action -- creating success that scales.

About speaker

Seth Besmertnik
CEO at Conductor

Passionate entrepreneur obsessed with disrupting traditional business culture and marketing strategy. I lead a brilliant, yet humble, group of 300+ incredible people at Conductor with a common mission of turning marketing into something that adds great value in the world and re-thinking how modern companies grow their people and business.

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Humans are constantly evolving, we change, we grow, we fall, we strive, but as the centuries passed us by One Thing Remains the Same people have questions and they need help finding answers. From Freer to parchment books to blackberries, Ask Jeeves to Siri. We keep asking who what when where why we keep their information is Limitless. There are endless, pasta knowledge, with all this noise. It's increasingly difficult to stand out and even harder to capture attention since your company's founding you've amassed countless knowledge. Whether your brand has been around for two years or 200.

You have the wisdom, your customers need. Now, you need to connect. It's time to reveal it to the world. It's time to channel but you know into marketing that gives people what they need. You can change a life for the better. You can be the answer. Welcome to C3. I don't know, a good morning. Good afternoon today. Very, very amazing to be here. So we are here in the new world stages. In New York City recording live. Thank you. Everyone for Joy. I miss seeing everybody in person, but I'm very happy to be here in and and we put on a great 2 days. So hope to

attend this event about a little bit about 11 Lucian. So I thought I'd talk for a moment about the evolution of this event. Interesting. We are very humble beginnings. I remember 2012 some nine years ago. We had our fairy first, see free. It was in the basement of the Tribeca Grand Hotel and we bagged and barn. Is it everything? I think we actually pay people to come to that event and fast forward. Today. We are here with o. 4000 people around the world and it's just a remarkable. It's it's it's it's a testament to this industry and just so happy

to be here with you. I wanted to just make a huge thank you to the sponsors. He's our company is that our customers work with and use and enjoy their products and services, and we had a great experience working with them. So the sponsors on the screen and you can find out about them in the networking Center in the app. But thank you for being there. Thank you for helping us put this event on and something we've done since the very, very beginning of the very first III is Conductor actually has a foundation and the foundation is about giving our products and services to Mission based

non-profit organizations. They have the same needs as commercial organizations. Getting their message in front of the world and getting sound. And every year at C3. We give a grant of our entire product and service to an organization that we choose. And I'm very, very excited this year to announce the winners, the sunrise movement. It's a youth-led movement focus on stopping climate. Change and creating millions of good jobs. At the same time. We're really thrilled to support them and and get behind them. And just use congratulations to the sunrise movement, their digital team,

their visual product leader Evan. We're so excited to work with you and I know you're out there somewhere. So we're going to give you everything we have in this next year and I thank you. Thanks for being here and being part of this and laughing, at least two customers. It's been, it's been a wild last 12 months for all of us through this pandemic and the crazy times. We've been extremely blessed here at conductor to experience record growth in our customer base. And it's because of the tremendous amount of confidence that our customers having us. And we just wanted to on behalf of everybody

from around the world at conductor to all of you. Thank you so much for all of your support. It really means too much about 2 hours us and thank you to everyone who's here today. Customers non-customers folks in the industry. We are just so grateful and end. This event is is is opening are hard and sharing what we have and what we know and and ever We can't it to be helpful. So just thank you. Can I get to see my now? This event is about Evolution and in thinking about the content? I thought we would make a quick nod to mr. Evolution himself Charles Darwin being in

his favorite t-shirt, favorite conductor t-shirt, little brief history lesson here, right at Darwin, figured out that the survival of a species wasn't about how strong you were how intelligent you are. But survival was about your ability to change your ability to adapt and in simple words adapt or die. Unfortunately, the dinosaurs didn't quite get the message. So about 65 million years ago, a giant asteroid came blue. Everything volcanoes erupted was Armageddon. And unfortunately if the trees died and subsequently the dinosaurs died and it was a bad time extinction, mass

extinction. However, there's one dinosaur that survived. Its these cute little guys, so specifically birds with beaks. So the trees are all on the floor and and blown up at their season or nuts. In the person, speaks figured out how to crack these nuts, open, and eat the seeds off the ground and they actually they adapt. And they survived didn't need a fast forward. 65 million years later. We are here with Birds in space. So what's the point of all this, right? It's it's world. World will change. Those who adopt Will Survive and for all of us marketers. We got to be the bird. We have to be

the bird. Because, once again, we're going through major change in the world and our ability to tap is Is going to be the difference-maker between, why do we end up like dinosaurs or or we end up like the bird? And and I'm pushing for the bird Evolution supported to remember that people have been searching since the history of record recorded history. Long time ago. I imagine you you waited online for your quarterly, visit with your bills Village Elder eventually. You went to the library is for to the library. And where or were you reading the

cyclopedia? Maybe you, if you're looking for a phone number, we used to have this big books, Yellow Pages and you find business. And I want to find in a laundry laundromat and you find one, and you look for one and you call them up. And maybe you have a friend, who knows a lot about cars or a neighbor, who's good at gardening. This is how you would find information, and it's highly, highly inefficient and it's even very hard to even get validation of whether the information that you've got was right, then once again, you know, boom, everything exploded right there. We got hit by an

asteroid. 0 is for everyone and digital changed everything and that was the birth of search engines and we started off with hot bod and life goes and at Steve's and then eventually Google. Can you buy your people discovered that Google was the best way to get answers and the way that people search the way that we stopped and information, it just evolved tremendously from where we were five, ten fifteen years ago. And that's the only thing I changed. Pretty much everything in our life has been changed. My digital. It's amazing just to think about it.

We're not sleeping and when we're not working on digital pretty much control, everything we do, we choose what we want. We choose the entertainment. We choose how we access our friends. We choose what music? We listen to We Choose when and where, and how we buy things and it put in his presentation presentation together. It just made me realize. If something that I say every year I see three, let's take a look. What do people do when they have a choice? They choose concept over at that. You can send over at the days of

paying for your customers. Attention at the only way to get in front of them. Those days are over the new customer Choice. What are they do? They, they choose content over at. But now, people have Joyce, and, and if you don't, and if you give them value, weather is in a door, that's him, that they'll go through it and him, and if you don't, then they won't care. If I touch, you have to earn it. And the only way to earn attention is by giving someone something valuable and marketers can keep trying to push and push and bite people's time, but it is getting more expensive and the

results keep going down and down and down. No, buying an audience is is really a losing strategy. People have been avoiding advertising every year. More and more people are asking for help more than ever for their asking, Alexa. They're searching on Google. They're searching on YouTube. Very apparent that I chose. I chose t-shirts over Sports Clips, but I'm going to say it one more time. Right? And I think this year, it matters more than ever because so much has changed in the world, but the customer is in control. And

if you cannot earn that customer's attention, then then then it's going to be very, very, very hard to succeed. And I think as an industry and as marketers credible opportunity, but we have to act, we have to adapt. And we have to make this choice and we have to lead our organizations through it. And and like, all things are good news here, right? Because the tension door closes. There's a new and much better door. That is opening it. And we think about this as perhaps the greatest marketing opportunity and ever and it comes back to search. It's for

Founders /. 20 billion. Search is happening every single day. If it's in Trenton Scrabble, it's more than half of all the traffic to the internet. Come through search engine. That's more than all the cat videos and movies in fortnite battles of e-commerce, transactions. With all the crazy stuff that happens on the web, search is bigger than all of it and it's interesting because we pretty much don't do anything as as a society right now as people without without asking Google or asking YouTuber asking Alexa, especially when it comes to buying things went wrong with respect,

to be to be purchase Azure b2c purchases. We're constantly searching. And I've always found where they go to YouTube, and they think that it's actually Google or YouTube, that's giving you the answer. And it's actually not what they do is they connect you with the answer. So so who is the, who is providing the answers to these questions? You might be asking and it's clear. It's its creators. Its content. Marketers did, its nonprofit organizations, its businesses. It's it's you. All of you are the ones that are. Those are the folks. Find answering these questions. I

went to quit answering these questions and you can't buy attention learning. It is way better because you help people and you grow your visitors and you build trust and you build a competitive advantage that there's all these companies going public in the last year and you can read in a lot of their ass ones that there, that their content strategy is a differentiator between Mission and an amazing opportunity to evolve to bring value to the front of the process. And why are you the ones to show up? And I think about it very simply, it's because your companies

have great wisdom. I'm from the moment you or your Founders started organizations. You've been building expertise, even solving problems. You can find it where she's been creating Solutions. You been learning from all your mistakes and your organization is just an incredible position to be on the other side of all the questions relating to the products. You sound the problems you stuff. So it's really an amazing time to bring that wisdom to the surface and pretty Every aspect of your digital from the content, you create to the words on your product cages and everything in-between and for us

here at conductor, you know, this is our mission. This Is Why We Exist. This is, this is what gets me out of bed, every morning and and, and drives the the soul passion of our company in a fit of submission for everyone, which is, how do you transform your marketing into a force for helping people? How do you want Power? How do we Empower you to use Marketing in and connect? Your customer needs with the wisdom of your organization and bring that into everything. You do digital, everything you do marketing. We really believe that creating marketing shooting could be a Northstar for

every marketer and every marketing organization. And and and what's important to know is that it's not just because it serves a higher purpose and, and we want to leave the world better than we, then we start and where we came in, but it also drives Real Results. It drives Revenue. It's predictable, if it's repeatable, sustainable, and it's really how you succeed in the digital future. So, one of the things we love that conductor is sharing stories, sharing stories from our customers who are doing this, literally doing this, and seeing the results, and I'm about to share an

incredible story from an organization. Who does Philip who continues to do phenomenal? Work, and important work. When the world needed most here is not Gabrielle from Johns, Hopkins, medicine. San Gabriel tomorrow. I work with Johns Hopkins. All Children's Hospital. Where are freestanding Children's Hospital on the west coast of Florida and a full member of Johns Hopkins, medicine about 4,000 employees. We were really, kind of doing not really optimization. Search engine optimization kind

of Do no harm to check engine optimization. We made sure is a lot of the technical things were straightened out, but we really weren't focusing on using it strategically until members of our team or hired. I think the first thing that we did was find out some of the things that we were doing harm, get those technical items fixed, but one of the best things that we did was we moved away from sort of General thinking, just about SEO from a brand perspective in really getting into, using it specifically to try and drive traffic to service line content.

It's really foundations. In the process has got to be there from the very beginning because It's in the conversations that we have when we talked to our service and our job is to map the words that they use the language that they use to meet their particular needs on to the language that our patients and families are looking for in the language that they use. We've had great results in search engine optimization. This is our first year. So I'm just as compared to know this February against last February, but we've more than doubled our service traffic coming from

organic to the website and just some of our strategic content to our articles. We've actually are doing like five hundred times the page views we were doing last year from organic, so their results have been fantastic. Love that story. You may be taking will their Johns, Hopkins, medicine. And it's important to know that this doesn't apply to this applies to every, every, every vertical every channel at every type of business model, check out this article from our customer Casper. So they realized over the

pandemic that one before buying a lot more mattresses and two. They are also getting a lot of pets. So you put those things together and you got cats that are peeing on mattresses. So they found the people were searching for answers around this and what to do about this and they created this beautiful piece of content. It's really outstanding and it's become. They are, these are number one piece of content on their entire website. And in a matter of no less than a year and it's really from listening to their customers. Another example, this is from our customer and our friends at

Prudential. They realize they get over the course of the pandemic, that, unfortunately, that people were looking for life insurance more than ever before. And there are all kinds of new queries that were coming up or they Life insurance with respect to the pandemic. So they actually took some content, they have, they added a bunch of the dancers to in the new questions at that customers are asking for. They updated their content. They found a better process to get it fly faster and it's sitting over two hundred percent is a increase in visitors over four hundred percent increase, in page

views. They've helped a lot of people through the content that they've granted, but they've also generated a meaningful Madame, nhu quotes on a year-over-year basis. So, pretty, it's pretty exciting. Makes me think about what does it take to actually show up in a search engine and for those who've been maybe in this industry for a while, you know, that used to be like, if you wanted to show up, you just had a jam, a bunch of keywords in your in your pages. And I tell our customers, if you, if you if anyone ever tells you to increase your keyword density, you should just run as far

away as possible. I get some keywords, get some links to those days are long gone because the search engines have evolved tremendously and they've evolved to a place where great content is actually what shows up. So, what we tell our customers today and what we've been For the last few years is there is only one algorithm that matters and that's the heart mines and the soul of the customer. If you know what people want, and you know who they are, and you give them what you need, what they need, then you're going to succeed. And the interesting thing is that showing up number one or two or

three in Google right now. It used to be like, well, that's great. It has a much bigger meeting right now because we live in a world where perception is reality. So what we found is that people will use your position in a search engine to judge the quality of your product and your position in the market. Showing up on top means that you're a leader and being on the second page. It simply means you're irrelevant. I wasn't fair or not. That's a different debate. But that is the way that the consumer operates, if you're on top, you're the best. I hope that

urgency and excitement around, getting great at this. We need to evolve to get great at it. And it's also important to know that this is a completely different Beast. You can't take the old ways of doing marketing and apply it to organic marketing, to be successful, to everything's different. I want to, I want to jump into that a little bit, starting at the very high-level differences about how you drive results in. In many areas of marketing, both traditional and other forms of digital marketing agency. You can I get back

very much about taking action. It's about doing work. They can't go to your next week. It just doesn't it doesn't work that way. It's very different. It's as part of that. It's like other forms of marketing and traditional marketing. Its you have maybe three, four, five campaigns that you run every year in organic marketing, its thousands of micro campaign. Stop that you're getting done. Daily weekly monthly. It's a whole different beast. And as a result of your team's need to be very different. So traditional

marketing teams. Very lean. You mean very hard on third parties. Modern marketing teams ones that are greater organic marking their building organizations to build and content. Seems our building web teams are building a CEO teams. And, and these, these teams are, are the ones who are doing all this, all of this work and driving the success of the menu that we put together. It's it, it's an abbreviated version of all the kinds of stuff you do inorganic, working and weather is a practitioner is I think it's very important to understand that this is the currency we're dealing with.

These are the kinds of things that are people in our teams are doing every day. We're changing, title, tags were optimizing meta tags. We're doing competitive research for optimizing a page and then we're seeing whether it works or not and then going back to it and making an improvement. These are the thousands of of my crew events that have to happen in a week after week, month after month. I always have never been in your shoes. But I've, we've got this. We've got to watch everybody succeed and fail. And when we look at our customers and the market would say, why are some

copies so good, and why do they get great results year after year and some companies don't do couples get better than they get worse or not sustained. And what we found was a few really glaring things in the biggest one was that It's about their agility. The great companies are able to move faster able to get more stuff done without sacrificing quality. In fact, improving quality. They're able to move quickly, quickly and executed quality, and get and they get high and they got really good results. So you might be thinking. Yes, so I can you don't know if we want to move faster

and and we know that there's a ton of obstacles that get in your way and we hear them all the time were very intimately connected with them. Things. Like, you know, my, my, my I can't get any stories in this in the spring cute or my Constantine, only wants to work on brand or or promotional stuff work. It just takes forever to make it 3 months or six months to make a change to my time for my title tag. The list goes on, and I get it. But that's what that's the activation, that's required here because we have to remind herself. Our customers are looking in by the Millions. For what we do. This

is a chart. We show people all the time. There's millions of people looking for all you do and apparently that means that there's a leadership is getting compromised by someone else who's answering the question. They're, they're the one that educating the customer and I can't happen that that has to be used. So you have to be motivated. You have to take that step. Now while the change I think that's going on in the world and very much a triggered and accelerated by the pandemic is a revolutionary change the way that we get better is very evolutionary and no matter where you are in

this journey and this is like a a framework that we created which I'm going to get into it a little bit, you have to make Frost. If you have to make that stop, you have to get, I have to move forward. So I'm going to go a little bit into what we've learned about the foundational elements of of making progress, but I wanted to start with a customer who's done some incredible work, just over the last two years and going from point, A, to B to C. And Ashley is going to share her story.

My name is Ashley Bentley g90 associate, digital product manager, at braunability and braunability has been the leading creator of wheelchair-accessible Vehicles. We launched the current website on December 19th, 2018. At that time. We are just surviving and we are seeing lackluster staff regarding organic sessions. But as of last week, we have seen an increase of 212 per cent since we launched our site. Reliability. We went through this process and It's not a process that's going to happen overnight. We had to work to create a solid technical

Foundation. It's like your house. If you don't have a good foundation for your house, your walls are going to crack and we wanted to make sure our new website had a solid foundation. So we were set up for success or next step was to develop new content for a website to build upon that solid foundation. We created a Content calendar and one of her first steps was to go into the site and update our because that's where most of our content lived and then we were able to use the Searchlight tool to see how much

that work. Increase our organic session. So with that data, we were able to start evangelizing SEO within the company. Okay. Thank you, Ashley. So as I said earlier, when we found that definitively, the companies that got the best results were the ones that were moving faster, but we wanted it for like we wanted to dig further. Why are some companies able to move faster? What, what is it about them? That makes them successful and where we found, the differentiation lived in these for your pillars of of their organizations, their people, the process,

he's their metrics and their and their technology and wanted to just share a little bit about what we think good looks like. And what are some of the ways to think about these four areas. So, to start vibration between the SEO team, the content team the web team and what we find almost all the time during is that these teams are not collaborating and it's because they have a different leadership, different goals. Ways of determining their success of its end. And while they like each other, they're not, they're not working well

together and what we when we look at the gray companies in the ones that are really making progress, these teams are working together and they're all around the line around the customer all the way down to their weekly Sprint planning, their constant cowering calendaring, and how they execute and actually at 2 Eastern today. We have a session on the mechanics of how you do this since I was a team sport, so I suggest you listen in on that, the workflow in the process is is is just as important if people are working together, but it

takes 6 weeks for you to create a piece of content or 8 weeks, your process could really be broken. And what we found at the great companies is they have this curiosity of understanding. What are the stuff we want to get done? And how do we get it done faster and they're looking for a bottleneck store, looking for things that get in the way? And they're saying, how can we chip away at this house? How can we have a special process for these kinds of things? So we can go faster, but we can almost guarantee that. If you can get more stuff done faster. You're no doubt. It's

going to get better results to move it, over to the metrics of the great companies. Most, most of the companies we talked to and most of mostly everyone is doing some kind of visitor analysis. How many visitors did we get this year? I'm going to be a last year. And this makes sense, relative measurement. And if I said, hey, you got 50%, visitor increases, many of you might be happy by that. But what if we also told you that your customers started searching for what you do 300%, more Market grew by 300%, but you only grew by 50% and then you might be slightly less excited. The great

companies are looking at their market share what percentage of the time to make it down there. Setting goals around that they're looking at their competitions, and who's getting share? Who's not, are we getting share an early stage concept, but not lay stage content. They have the part of their institutional reporting that it's in there. VI systems. It's much. It's in their metrics. Ford is making the wait. It's way to their leadership and their executives. Leslie Technologies. Something we obviously here conductor as a technology company, not know quite a bit about. We know it's not

great where you have a bunch of disparate tools that don't talk to each other again, tracking tools and crawling tools and all kinds of special tools. They don't talk to each other and you usually have one or two people at the whole company know how to use them. We see this quite often someone leaves and, and you're back to square one. It's inefficient, and it doesn't create that culture of sustainable success in organic marketing. Great companies are investing and platforms that are integrated. So you can go from researching a topic to creating a brief to make to implementing the changes to

measuring the impact of that creative brief in the whole process. They have a hub for inside some action and reporting a collaboration and its integrated into their. Alex is a mess this time. And this is what we are. We are building and end of great companies are investing in an in an ingredient and driving usage of this. But technology can't just be an application you log into it and needs to be in the places that you're doing work cost at the O and organic market is not something two or three people. Do it. Everyone who touches the site and makes a change is

making things better or maybe worse, right? If you're not aware of the changes that they're making it, a technology needs to be in the place where people are doing their work. You can see in this example of the page and they merchandise it around foam pillows, but conductor actually is showing that that memory foam actually gets a lot more information just to make a better decision, right in that moment. So let's a little bit about what Great Looks like. We have a bunch of research on this that that we can share in and do assessments around, which I'm going to

provide a link to shortly. I think, for all of you you have to say, where are we? And where do we want to get better? You're not going to become great and all these areas, but where can we make progress? Where can we chip away? You have to make a move? And come back down to the dinosaurs in the birds, you know, are you going to cling to the old way? Are you going to accept your company's lack of diets? Desire to change their prophecies from years ago that there. Keith Tipton Ewing in this new world or you going to evolve? Are you going to change? Are you going to challenge the status quo.

Are you going to make things better? And I hope for all of you is that you could be the bird, you can be the bird feeder bird in the conductor t-shirt and, and it's important to know that that you're not alone. On this one is there's a whole Community here. So we have a huge amount of people right here in this section and you can actually go to the networking session and you can create a business card and I would love for all of you to make at least three contacts here at C3. But also we're here to help you. We have a maturity assessment that we've spent the last few years working on and all

this research and I've been referencing that you can get your name on the list to get first access to it. See npr.com. Versace Bolivar conductor. Campos involved. I'm so we're here to help but we're also creating software, and technology, and applications and Innovation around us. And from the end of 2019 to today. We've been going hard core at sang. How can we make this easier? How can we make you move faster? How can we make you more connected? And I'm excited to share some of the stuff that we've been working on? And I thought before doing that, we're

going to have Rodger from a Welk Resort, share a little bit of his experience with technology and how it impacted his business. So he was Rodger I am Rodger slope on the senior director for the my teeth running the platforms and engineering and digital Solutions teams here at Welk. Resorts Resorts is a luxury vacation ownership and rental company. Primarily in the South western region of the United States. But we also have some resorts as far as the story back in 2019. We identified the need to really revamp our current rentals platform Welk

Resorts. Calm. And we knew at that time, SEO is going to be critical for the success of whatever we built out from user experience perspective. It's great that you have a good user experience. But unless people know about it. It's, you know, could have moved. So, we knew as part of that planning efforts at in 2020 once we've launched All we're going to focus a lot of our time and energy on SEO to really improve our our conversions. Write our goal really is about conversions and we're very focused on metrics very focused on delivering, you know, results pacifically

conversions. Just like anybody would be until what we did. Is we knew in 21 2020, hit all the time and effort kind of went upside down, right? Because of covid-19, are we still saw it important enough to invest into our SEO? We put together something really strong business case is around that. And it was just about execution and, you know, identifying the right platform just like most products you're looking for, you know, especially from a technical perspective, you're looking for people. You're looking for processing, you're looking for the technology and you're looking especially from

an Enterprise platform perspective in and conductor just checked all those boxes, very nicely. I would say. Really sweet ass with the conductor platform is the the process and the people that you technology when you have definitely in my opinion, that the strongest technology. But more importantly it's great to have food technology. But if you don't know what to do with it, or how to use it, effectively or efficiently, it doesn't do you chew chew chew good. So what we did is, you know, we definitely looked at to partner with with conductor and you do very happy

with the outcomes today. You brought in the process and you brought in the people to help us understand how to do SEO of correctly. Thank you. Thank you Rodger. So we're here to help and we have a few big announcement that we're excited to make today. The first has to do it something I said a few times with the organic marketing is this team sport? It's the series of my corrections that pretty much everyone in your digital organization from products, teams. Constantine's, SEO team, social media teams, they're all touching their all touching the

website and we said well, we know that all these folks are not going to necessarily log into a software application, but can't we bring the the most important things to where they are and where our people will everyone's in the browser, almost everyone's using Google Chrome and what we thought was that if we can take the customer, insights that are in that are in our platform and weekend in a customer insights, what people searching Google, it's really a window into their needs is their true intent, and we said, will be the insides are not just ask for SEO people and they're not just for

Content marketers, and they're not, just for web teams are really for everyone. One searches and certain sites are for everyone. So we are incredibly excited to launch our first free product. So, this is the product for the entire Community. There's a version for our customers and there's a version for everyone else is called conductor for Chrome. And without further Ado. I'm going to share an overview of what conductor for crumb it. So, here we go. Collaboration across SEO content and web teams is key to successful organic marketing,

which teams by Lowe's, and fragmented, tools off. And hold us back conductor for Google Chrome in 2 hours. Your entire team. With the best of conductor, right? In your favorite browser, get real-time insight into website performance, and new optimization opportunities, instantly. See the building blocks of any page. Yours were competitors like HTML metadata key word, count, even user experience metrics. Dig deep into page health and uncover new ways to optimize C critical errors and get guidance on how to resolve issues that when corrected

will enhance performance. Conductor for Chrome is also your ticket to better technical SEO, be under the hood with a full view of factors impacting, your site like page and redirect. Can easily alert your it team of issues to address the productivity tools. You use everyday, like gyro Asana, Trello and more thirsty. Moose. We integrated into the engine thing, on top of your workflow, with a full view of your team's briefs hacks and activities. And understanding your audience has never been easier.

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There we go. So take a minute doubt, download for, download conductor for Chrome. We are on bathroom Hall. R&D team were excited to share a piece of all what conductor is working on with with all of you since the first announcement. The second is that we know that this world is changing. And I think in light of all the that the pandemic and everything, go down the world where we have to help our customers. We have to do more, and we have to keep evolving an evolved faster. Ourself. And as part of that, we've been working on a next-generation version of our

platform and it's not quite ready yet, but it's, but we're getting there and we are excited to share a taste of a vision of what we're creating and something that we're going to be rolling out of the course of a year. So here we go. The next generation of conductor share for the first time ever. Welcome to the next generation of conductor a completely re-imagined experience. Personalized your role and business goals and seamlessly integrated. With your team's text back and data conductor is your launch pad for all things. Organic marketing

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even slack. And we know your team's time is valuable Gail, your organic marketing program right here, from within the conductor, platform kickoff new projects, and start campaigns with services available from conductor expert. And our industry-leading partners. We met and curate the best offerings to save. You. Time and projects are flexible and scalable easily request offerings in just one, click and track the progress of all your projects. The next generation of inductor is coming soon. Summer 2021 join the waitlist

today. I'm watching at that. Thank you for watching that. You can join the waitlist and see the next version of our platform. We're putting so much energy and thought and, and, and love into it really, really excited about what we're creating to help all of you. I'm on your journey. So, thank you.

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