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RSAC 2020 Asia Pacific & Japan
September 15, 2020, Online, Singapore, Asia
RSAC 2020 Asia Pacific & Japan
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RSAC 2020 Asia Pacific & Japan
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How to Tell the Right Cyber-Story to Executives and Board Members
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About the talk

Presenter: Ian Yip, Chief Executive Officer, Avertro

This session will outline the things executives and board members care most about by sharing some real examples of how organisations report on cybersecurity. Attendees will learn how to articulate their story using the right metrics to help answer the ‘why’ and ‘so what’ questions, and ultimately help justify your cybersecurity strategy and initiatives to the C-level and board.

https://www.rsaconference.com/apj/agenda/how-to-tell-the-right-cyber-story-to-executives-and-board-members

About speaker

Ian Yip
CEO at Avertro

Ian is the Founder and CEO of Avertro, the cyber-why company. Avertro is a venture-backed cybersecurity software company based out of Sydney, Australia. He has held a variety of leadership, advisory, strategy, sales, marketing, product management, and technical roles across Asia Pacific and Europe in some of the world's leading companies including McAfee, Ernst & Young, and IBM.

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Hello, and how to tell the right side of her story to expect members answering your questions right now is shoes, support button below. Thank you. My name is Alexis. Stewart used Pacific real dollar coin. List the three poppy as your should be. Where is Stanley,? I just got to deal with it. 200 million additional really? If you listen to every single Enterprise will be asking about at least partially struggle with communication. Disconnect between the time sound like a speeding bullet.

That is something that we need to address as an industry. If you want to be relevant now as people do when they try and understand how they can tell him how you really hot. The second issue is used to be security industry as practitioners. Now, before we may want to ask change out. How much is a very basic framework? Ocean to the customer. I need to be single right now. We're entertaining House of Kustom is Mesa routine. How you might want to increase? Maybe the average session time that they have in the platform is 5 minutes, and we need to get it.

Thanks. What is it? Guess I should come back when we get to study the misalignment in primarily old, or if you don't understand, it's really difficult to get in the chair directions. Now, they want you to tell them about the technology kpi. Sorry, to summarize a lot of things need to be. If you can. Now, you going to ask me to. And I can sign language. All the specific things we going to be doing it to the which place you need to be there in 5. Minutes. Now they're, they are aware of

the huge issue has actually gone. Exactly the same as that the study was referring to. They want to it's about time to do some very basic gym, so that at least understand a little bit of responsibility. And they need to be able to identify. and then be able to Why do separators show me something? You should be showing the school? Who won the past. This happens to be one of their understanding the organization? How do you say insult successful? How do you make sure you?

I need to make sure that they want to make sure they're absolutely has to do that. You need to be able to do message to celebrate. And the main thing is, you need to be right. Body actually, elevated. You really have to ask the question. I want to know if I need to justify spending the And operations team. Not able to speak a language, we have. Is an example of service in Dallas. And executives. What you should be saying the salt level that is linked to the sense in the context of business.

It's about the business. So if you would be interested not about to be on time in the symptoms of a theorist. Now, that's a salt. Watch everything you need to do your homework. Do you know what? Nice. If it happens, it happens. I'm not nearly as bad as if we actually. And you can just use a couple of publicly available because it actually articulate what the West has impactful st. Therese, could be because they actually care about call. That what you call that sort of action need to figure out where I

want to be able to say a specific, reason the red and we need to do something about it. I need it. Now, that is capabilities that management is Muhammad Ali at a squirrel. I need to increase my Asset Management business varmint to measure is metrics. And then you need to stay home because gas so you might be. So you could be in a full moon. If I send this is a long way. Now, I have signal metrics. Tell that story by a score of 75. When will you need to be able to explain why? And so, what if they stopped behind these numbers? And make it, it's repeatable.

The Jackson 5. I need to be able to translate in Nome, Alaska. Continuously. Saint James. Now, I'm going to send him from the board of the strategy. Call presenter understanding and having absolutely, no, it's going to say. Before you say. You need to make sure the contact list. Five minutes only have the One Pilots. There is an example. We need to increase Alpha Brazil spending $16 on the program because a bunch of issues that we have to deal with this with

you about sex. M&D by Ministry and tell him how you doing. So this is a deep. Well, you may need so you can score 25 is made up of Isabella. Your other, and this is what we need to be concerned about. And maybe, maybe not. And you should have been so sore. They may want to stand in which case you'll need to race in a Time. Some tips around. Summarize you need to use the risk is impact capabilities outcomes in the way. You articulated. Your story ask the same question manage to Progressive.

You need to be able to send it logically. Going to say, you're doing a bunch of things. Define fashion design.

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