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Improve your store listing quality
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About the talk

Hear about the new Google Play store listing asset guidelines and how they will help developers connect to the right users on major Google Play discovery surfaces. Learn how the unique assets you provide to the Store are essential to driving installs among audiences in over 190 countries.

About speaker

Bert de Weerd
Product Manager, App Content & Discovery UI at Google
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Hi, Amber severe. And I'm a product manager on Google Play. Google Play launched in 2008. It was easy for developers to get noticed with only a few games live on the Play Store fast forward to today. There is an over a hundred and 90 countries. Do you need a statue? Provide to the store are essential to use? Making a decision on what to download? Can help uses at dissipator in-game experience and driving? Meaningful downloads We are assets. First, I would like to talk about a pre-announcement

for the upcoming policy change for app metadata. Central app tidal. Like an NFL player named are the most important elements on the store listing page. We prepare, and launch a new set of policies. Is elements recognized by Bishop Paul sirba, power later in 2022. You sure Kansas pants are limited. Keep it at how to concise and convey to use as watch a game and brand is about sure. It's also a store which includes Miss comprehension. Your title icon or developing name, should not be used to promote

deals, just to get used to install for user. The key to deciding to install is about the game itself. Acquire retain users the keys to meet user interest in these elements. Did tell you that the game is newer. Updated notification badges doesn't how to use it to decide. If this is the game that I want to play special characters in capitalization. I mostly distraction to use our comprehension using Emojis. All caps does not provide to use with any meaningful information

to change your app. Metadata official policy is announced next. I would like to talk about a new Play Store preview acid, guidelines Center in description. Who recently launched a new content for discover experience has a richer and more immersive experience by showing metadata screenshots and auto playing videos in this new discovery experience. Your unique assets are Central to users for inform decision-making is going to help you anticipate your in-game experience

and drive me to Donald's. We've recently updated our guidelines for store listing preview assets. A preview is an effective way to show the look and feel in the game. Play Spirit of the game, the game. For the best discover experience, keep your video short and concise. Titus trains logos cuttings, or preventative promotional content and 80% of the video to be representative of in-game use experience. When using pre-rendered footage, cutscenes and graphic acid is should be in support of conveying, the

actual in-game experience. Google play music videos to be eligible for recommendations using these formats. Screenshots can be displayed through Google play, a critical to help you understand what the game is about. Demonstrate the actual in-game experience or features and content. Google, play the increasing, you recommend games, using large pore mask, using screenshots to be considered by 9 landscape. 49-16. Porta screenshots is a requirement. Can be displayed in various places throughout Google Play, including video, thumbnails screenshot Collections, and a sports

medicine for mites on the Play Store May apply additional. You, I overlaid Keep problem facials and the focal point to where the center of the graphic and avoid placing key elements in the cup song. Immature, convey, the store user experience and highlighted core value proposition context or storytelling elements multiplication. The short description. This is first text you to see when looking at your store listing page on the Play store, but it will also increase in European

politicians such as of which you can see preview here on the right. To connect user by content. You should be able to quickly in the stands unique. Value off your game. We recommend your focus as simple as highlighting. Any aspects to make your game in it. Key aspects that are meaningful to uses include gameplay, social features IP theme and setting an online offline connectivity. In addition to specific requirements, for each asset type. There's some general guidelines, the

purpose of the game including call to actions. She were stuffing and performance ranking, which is best. Number one top downloaded Etc. Ensure your assets of Buffalo flies has correct, use of spelling and grammar and is correctly. Formatted avoid use of all caps and repeat use a special characters for emphasis use emojis and emoticons. Ensure legibility of all your assets from mobile from practice is readable. Found proper font size. And it lasts all assets. Must always provide an

accurate representation off your game and India experience. Do not mislead users. To ensure your eligible for recommendations on all service on Google Play view, our new store listing guidelines and recommendations on major. Google Play services such as games home guidelines. Please visit play developer console or play console help center. Guidelines. For more information. Visit the link and start optimizing your store listing for better. Gain some experience has the potential users. This concludes my presentation.

Thank you.

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