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About the talk

As UA become more and more expensive globally, retaining players and converting new buyers are key to growing any app business. Learn how honing in on the UX of the game has helped developers improve their in-game metrics in ways that may have been originally overlooked.

About speaker

Serena Shih
Business Development at Google
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Hello everyone. Today. I'll be sharing. Why? And how to enhance your game performance with you. I'm Serena, and I'm a strategic partner manager on the Google Play partnership team. I will begin sharing. Why? You ex is an important topic followed by Ciara his Focus to enhance and optimize and finally ending with how each or Max has been able to grow their performance of Trivia Crack 2 through the exchanges. So how did the topic come about in the last few years? Revenue diversification has remained a Hot Topic. In the street, regardless of the game, genres developers have been challenged

to become more Innovative in the way that they mocked. I, whether through in-app purchases subscription, battle passes, as or a combination of the above. When we dig deeper into the soccer and what would improve the overall performance of these for my vision Trends? Especially when we think in terms of IOP growth and elephant, that is often overlooked is the games. Overall user experience as a relates to my ization. What development is easy to forget that the simple element of us could be one of the key Solutions especially for an

existing game. When they now look into it to you as a developer may not actually look the same for a new and existing player turning your head sticker and you can create their impact on the basement and monetization, and is a controllable method to ensure long-term and sustainable growth, your new and existing game physicist. After piloting with developers globally, we were surprised to see that what may seem in hindsight to be obvious. We're often overlooked the three main things. And best practices of collected are number one, importance of making sure your players understand. I've

either you're offering number to making sure the players are focused on the best value that you have. And number 3, ensuring that the person slow is smooth and streamlined. When a new player and does your in-game store for the first time? The display is key to helping navigate to the value of radio, or understand what can be purchased there to think no fear. Number one is using IP prescriptions to the best of your screen, especially when an employer or to

you, but they only look like pretty graphics for a potential first-time buyer. For example in the design home screenshot app on clicking, more information icon, the players able to see what the deserts Tiana pack actually entails before. Thinking, about, purchasing and number to, rather than leaving a player to calculate the value of each bundle. It's helpful to highlight that the oh, so you're offering an exemption example at a Glam, a new or existing player can easily identify wood screws are best valued games in here to Showcase. Just how much more diamonds does player will

receive. Similarly, it's helpful to visually guide your player to the Packer you like to promote just like when we were entering a physical store where automatically attracted to certain items based on the way that they're displayed in. These two cases. I'm instantly drawn to the city and chest in archero and the 9.99 ask you Trivia Crack 2 there, multiple ways to do this, but there's a play on color shading icons and or graphics. Another often overlooked tip is the application of social prove. Social proof is a very common and Powerful persuasion trigger and a relevant and

comely. Youth Forum is to show his popularity. You can do this by helping your potential players know which skew is best selling or the most popular. This is important to know because at consumers in this day and age weather is checking for the most watch list on Netflix or checking for most reviewed or popular items on Amazon. We've all been trying to lean into social proof of making decisions. Similarly. Is it something that developers can focus on designing and game offers? Finally, purchase flow, firstly, an obvious mistake. We often see if the game not removing barriers to the

final purchase developers, big or small misstep of checking, whether a player with either be stuck on ice cream from loading. Or that's another screen, which is their current in-game stage. It's important to ensure frictionless purchase flow within your game. Aside from removing barriers to purchase one fast, pass at the Streamline, Your Precious Love by suggesting an option or a bundle when the player runs out of turn and this example of here would love flick by ludia when the player matches with a potential love interest in the player, has been given an option to unblur the photo that

I love interest sense. Since a player doesn't actually have enough jump in this case by clicking of 180 jumps button, the players that led to an alternative to me with a best purchase option. Highlighted know, that actually is in the same after reading the player directly to the Indian store, but the diamond alternative display for players that use directly from the customizable options. So, how did making the change to turn to visit, then pop, for those who aren't familiar to get back to

the Trivia Crack 2 business model, relies mainly on that, but it's not sought to grow. Their IP Revenue to diversify their games revenue streams. However, the entire game economia structure was not an easy option. For an existing game. We work closely with each other, must ensure that they optimize their you what the results were telling the US changes resulted in a 23% increase in total revenue of 3, * increase, and fires and a 2 x increasing art thou. So what exactly did they change? One of the many changes eat the match began with, with the redesign of their store,

what the odds are screenshots. We can see that each of my sweet designs overall shop play out. The entire set of eyes are redesigned with more vibrant colors honing in on the details to put it onto the live. A hundred Cobra option that before this place Joseph Q identically at the other one for $5,500. We're at the stream as a simple detail to 1100 gold bars in order to differentiate askew. Outside of the door, be turned back. Also take a second. Look at their icons within their game session. Only have a redesign to power up icons. They

also add a 1 to 2 square, simple text to inform, both new and existing player of what I contact, William mean, when a player is deciding, how to continue with a game session. The player would clearly be able to see which options are able to purchase with gold. Bar, buyers are also unable to clearly Associated. How much each PowerUp is worth. Similar to what? I previously, shared each of us, a second glance at their purchase bolts and make sure that went out of turn players, follow a unique user experience as an example. When players are out of turn the show, how much we're worth it was

due and how much is needed to continue the players that they would ask you as highlighted for them to consider. Finally, the flow ends with the last chance to continue with an additional option of payment with video impression. If this slows down similar to you, it's probably because of canceling, an email subscription Services. If it's a common user flow, that we are consumers, are used to. It's definitely worth considering adding this intuitive experience, when designing your game. To conclude. I would encourage

everyone to revisit your game with a new players than sandak the following Avenue player. Would you be able to navigate your own and game store and add a new player? Do you know what you should be purchasing when you are running out of turn and number three? When you do decide to spend which skew or fun to are you intuitively drawn to? And finally when you proceed with the purchase, are you able to smoothly finisher by? Providing a smooth and controlled players fear through u x enhancement is a foolproof way to feed conversion. I hope it's different categories. And examples, chair today can

be a helpful checklist for you. And your team are more ways on how eater Max hasn't answered your wife, and another case that he would have Korean developer Fandango, a coward, medium articles on this page. Thank you, everyone for your time.

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