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The Bloody Big Drinks Summit
October 25, 2021, Online
The Bloody Big Drinks Summit
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Building An Engaging Social Media Campaign
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  • Description
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About the talk

Social media has become a necessary part of running any business, even in the liquor industry. Whether you’re looking to build stronger relationships and loyalty with your existing customers or wanting to expand your audience, social media provides huge potential for growing your customer base.

Through a planned content strategy, you’ll find your social media profiles can attract more customers while also simplifying the process and becoming easier to manage.

We’ll discuss strategies for creating engaging social media campaigns, current trends, emerging platforms and how your business can resonate with your customers online.

00:00 How to put together an engaging social media campaign

00:28 Goals

00:50 Top marketer’s goals for Social

01:22 Benefits

01:57 Example

02:08 About audience

02:20 The Buyer

03:08 Content Strategy

03:25 Starting

05:50 Types of Content

06:15 About timing

07:03 Themes

07:35 Example Content calendar

08:01 Tools for Scheduling

08:50 Humor

09:37 Influencer Marketing

10:25 Hashtags

11:19 Paid Ads

11:52 Resonate with your followers

13:10 Emerging Platforms

14:10 TikTok

15:44 Pro Tip

About speaker

Claire Stevens
Founder and Consultant at Crunchy Social

Social media manager and consultant turned agency owner; Claire is passionate about helping business owners improve their brand presence and grow online. Whether it's Instagram content or a Facebook Ads strategy, Claire and her team create a professional online presence, drive awareness, and foster leads for all of Crunchy Social's clients. Since managing Instagram pages of over 60k followers and creating digital marketing strategies for businesses in food and drinks, eCommerce, tech, automotive and more, Claire now focuses on strategy and consulting for small to medium businesses.

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Interested in topic “Food and Beverage, FoodTech”?

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October 25 - 29, 2021
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brewery automation, craft brewer, distilling, drink business, liquor retailers, retail media , water sommelier, wine

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Access to the talk “Building An Engaging Social Media Campaign ”
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