16:55
Building An Engaging Social Media Campaign
-
Video
-
Audio
-
Table of contents
-
Video
-
Audio
- Description
- Discussion
About the talk
Social media has become a necessary part of running any business, even in the liquor industry. Whether you’re looking to build stronger relationships and loyalty with your existing customers or wanting to expand your audience, social media provides huge potential for growing your customer base.
Through a planned content strategy, you’ll find your social media profiles can attract more customers while also simplifying the process and becoming easier to manage.
We’ll discuss strategies for creating engaging social media campaigns, current trends, emerging platforms and how your business can resonate with your customers online.
00:00 How to put together an engaging social media campaign
00:28 Goals
00:50 Top marketer’s goals for Social
01:22 Benefits
01:57 Example
02:08 About audience
02:20 The Buyer
03:08 Content Strategy
03:25 Starting
05:50 Types of Content
06:15 About timing
07:03 Themes
07:35 Example Content calendar
08:01 Tools for Scheduling
08:50 Humor
09:37 Influencer Marketing
10:25 Hashtags
11:19 Paid Ads
11:52 Resonate with your followers
13:10 Emerging Platforms
14:10 TikTok
15:44 Pro Tip
About speaker
Social media manager and consultant turned agency owner; Claire is passionate about helping business owners improve their brand presence and grow online. Whether it's Instagram content or a Facebook Ads strategy, Claire and her team create a professional online presence, drive awareness, and foster leads for all of Crunchy Social's clients. Since managing Instagram pages of over 60k followers and creating digital marketing strategies for businesses in food and drinks, eCommerce, tech, automotive and more, Claire now focuses on strategy and consulting for small to medium businesses.
View the profileBuy this talk
Access to all replays
Interested in topic “Food and Beverage, FoodTech”?
You might be interested in videos from this event
Similar talks
Buy this video
Conference Cast
With ConferenceCast.tv, you get access to our library of the world's best conference talks.
