35:15
An Innovative Approach to Generating Sales
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About the talk
Understanding shoppers, planning optimal store flow and maximising return on every dollar invested is no longer just the domain of major retailers.
Technology innovation allows both small and large retailers to effectively utilise every inch of available retail space to generate the highest possible return on investment while enriching the shopper experience.
Linking shopper behaviour, store demographics, effective space management, store flow design and category management principles all combine to provide a richer retail experience.
Michael Oakley and Stephen Wilson will join the dots and discuss how mashing these disciplines together can drive higher revenue and cash flow for liquor stores.
00:00 Intro
01:02 Evolving Technology & Availability
07:30 Different strategies needed different shoppers
14:05 Observation
17:23 Virtual store
18:15 Demo
27:00 Example: what you can do
30:40 Connect
33:18 Conclusion
About speakers
Category & Insights Manager 35+ years FMCG experience Steve has developed key skills and knowledge over an extended period of time engaging with and consulting for leading FMCG and market research organisations. Steve has thrived in various roles across his career including key account management, national sales management and account director roles engaging and collaborating with senior stakeholders. Steve is passionate about delivering optimal return on investment for clients and their brands.
View the profileGeneral Manager – Category & Insights Mick started his career working in retail operations before moving into HO merchandising roles at Bunnings and then Coles. 12+ years’ experience in Space Management, the last 5 developing the Space Planning offer at Strikeforce to include key partnerships with the market leading space planning software from Blue Yonder and premier 3d visualization platform, 3DVRS. This position has seen him work with Australia's leading retailers to develop best in class space planning processes and capabilities. Mick is a firm believer that space planning when done right will deliver way more than pretty pictures.
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