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Tony Ibbotson
Owner at The Creative Method Pty Ltd
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The Bloody Big Drinks Summit
October 25, 2021, Online
The Bloody Big Drinks Summit
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The fundamental design rules of drinks packaging (and when to break them)
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About the talk

After months - or years - of research, planning, testing and finally creating the ultimate liquid, how do you then develop
a brand that will ensure your product disrupts and sells? Tony shares his fundamentals of drinks branding and packaging design – rules he’s refined over 25 years in the
industry building brands like Yenda, Wild Turkey, Rum Co. of Fiji, Vodka O, and a few of his own brands along the way.

This session is a must for anyone working in NPD, marketing, innovation, or with aspirations of launching the next iconic drink brand.

00:00 Intro

00:20 About design studio

02:16 Research

05:30 Standout

11:25 Storytelling

16:44 Distinctive Assets

23:32 Craft

27:58 Engage Emotion

31:22 Engage Senses

33:13 Appetite Appeal

36:18 Print Production

39:13 Conclusion

About speaker

Tony Ibbotson
Owner at The Creative Method Pty Ltd

Tony is one of Australia’s most trusted creative partners in the drinks industry, having built brands internationally for the likes of Diageo, Lion, Coca-Cola Amatil, Campari and Casella Family Brands. Tony was banished from his family’s Saint Clair Family Estate until he developed a true appreciation for Marlborough grapes and soil. Instead, his obsession with design and storytelling led him to establish The Creative Method in 2005, where he is often called upon to build brands that create engagement through cemotional connection, warmth and humour.

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Interested in topic “Food and Beverage, FoodTech”?

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October 25 - 29, 2021
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