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CreaTech: CreaTech Clusters: The key to global growth

Bill Boler
Partnerships Director, Creative Enterprise Zone at West London Business
+ 4 speakers
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CogX Festival 2021
June 14, 2021, Online, United Kingdom
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About the talk

CreaTech: CreaTech Clusters: The key to global growth

West London is one of the most important global clusters for creative industries. Not only does it have an incredible history of media and innovation, it also has a competitive advantage, with superior connectivity, major studios, international screen corporates, a strong ecosystem and in-demand talent. We hear from The Digital Creative Network West, on how they aim to foster and promote collaboration and accelerate innovation between the creative and technology sectors and support our digital creative ecosystem to better compete with emerging hubs.

Featuring:

Bill Boler, Partnerships Director, West London Business

Steve Warren, Company Director, Avolites

Prema Gurunathan, Managing Director, Upstream

Rob Fowler, Business Development Manager, Brompton Technology

Jason Landau, Creative Director, Sky

#CogX2021 #JoinTheConversation

About speakers

Bill Boler
Partnerships Director, Creative Enterprise Zone at West London Business
Rob Fowler
Director of Business Development at Brompton Technology Limited
Steve Warren
Shareholder and Founder Director at Avolites Ltd.
Jason Landau
Creative Director of Innovation at Sky Creative
Prema Gurunathan
Managing Director at Upstream

Experienced Manager with a demonstrated history of working in the civic & social organization industry. Skilled in Sustainable Development, Economic Development, Policy Analysis, Cross-sector Partnerships, Stakeholder Engagement, Social Enterprise, Corporate Social Responsibility, and Regeneration.

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Call Garrix hybrid Festival 2021 dressing, the big question. How do we get the next 10 years, right? Council diversity group? I'm so excited to be your MC this afternoon. Because create Jack has a stellar line-up of cutting-edge content, from advertising, fashion music and much. Much more create Tech is unique in that it is the intersection of creative and Technology Industries renovation. In AI algorithm, specialized software, and others are transforming,

creative Services, outfits and processes. Create a Cat Project. 2021 is hosted by the creative Industries, Council, and supported by associate Partners. Digital, catapult, Facebook and you k. I r. Please join the conversation on social use a hashtag, create Takeuchi and hashtag 2021. Applications are also now open for our annual Showcase of the best Innovations in UK createch, which is called. Once you watch, you can find out more on our website. The creative Industries. Co. Uk, Today, we're also really pleased to announce the first in-depth

Research into creative employment by technician and the creative Industries Council. You can find more on the technician. What's the report? Sheds, new light on. So after skills in the create a category, which is attracting record levels of venture capital investment. Our next session this afternoon is titled, create a clustered the key to Global gross. West London is one of the most important Global clusters for the creative industry. Not only does it have an amazing history of innovation,

but it also has a competitive advantage and a major Studios, a strong ecosystem, an in-demand Talent. We're going to be hearing from the digital creative Network West, on how they aim to Foster collaboration and accelerate Innovation at the creative and Technology sectors in an Imperial College London, ecosystem for the check and creative Industries in Hammersmith and Fulham. Prima really excited to hear what you have to say. Great. Thank you. Lila. Lila said, I'm frame-up and on during directions to wear a partnership between Hammersmith & Fulham Council and Imperial College London. And what

we do is connect with the pool and shine a light on the signs Tech in Creative Industries, in this part of London. And back in April. We partnered with West London Business and the creative Enterprise 7th and Township to launch the digital creative Network West. Where else would it be? Well? First. You know, West London has an incredible history of media and Innovation and we have long held a competitive Advantage was too. Connectivity Studios. International student, corporate

strong ecosystem and in-demand talent organic growth. I mean has been great and visiting the sets of Thrive, but there is no. The collaboration between industry and Academia and government to address a number of shared priorities Around Talent space, Innovation, and sustainability. So what did we do? Get set up this new network as a means to Foster and strengthen relationships amongst digital creative in West London. Where the someone works for a large organization, a startup own a casino. We wanted to promote collaboration and acceleration equation between

the creative and Technology, sectors, and support our digital creative ecosystem. So that it can continue to thrive as if possible. This pedal that diversity hands up on that one. You just scheduling conflict, but we are committed to ensuring it at all future did book written by stupid. Today. We have three fantastic speakers from original lineup. The he's going to be free around 8 minutes and I'm going to introduce them as we go along, we going to take questions. I see. Be going to the chat function of being told and I will put them across to this. Because at the end of

the three presentations, our first speaker is Rob Fowler, who is Director of Business Development and technology for over 25 years. Beginning at an automated lighting manufacturer, and Technical Support before he became interested in the crossover between icing and video. Where he was before. He helped deliver Landmark project with LED video before joining Bronson technology in 2013 with you very much. And thank you for having me today. I guess, maybe

she's home Thursday to join. Explain a little bit about who Brompton technology. All in a nutshell. We make LED video crisis thing, so looking at. So big. Note 7 screen, but with much, Larger pitch. So the distance between each other day on that was about 77 is why we make the electronics to the and we've been posting about 10 years initially helping some of the rental companies, the Wii U from previous work. Sorry, just going to tell you about the mic.

Getting some background noise. Not sure why that is okay. Hopefully, it's better. We were involved in talking to the rental company to supply. Those kind of screens for entertainment and events to try and provide something, which they could work with the new screensaver. Acquiring it. So, I'm about 10 years ago. So, initially, coming from a retrofit, how do we get involved? And we couldn't go because we're part of something called the Carillon group of companies, which was a group of software and Hardware Engineers who started the company in the evening in West London about 18 years ago, by

a very West, London story, if you like we own that company, seven people. It's now I'm going over a hundred and three continents. Brompton is just one of the things that it does, but it's very much libridge experience that we will have some working with other companies in related fields in lighting and so on in West London. Is ready, bro, you know, those skills to pee on. You challenge has like a lady video, which is comparatively new guy and I guess what's really? So the protozoan to the right in many ways, but they keep the things like

that. The dcn has been the fact that in the last couple of years, we've more and more involved with the Stables professional production. So where is the bread-and-butter if you like for the first five or six years in the business? Was these big screen to the events at concert in a Metallica, you two screens car. Shows. So the same in the last few years. We've been more more involved in this emerging field of virtual production. So nothing to share my screen for my Morocco to a picture of of what we would call the volume two. Hey, you can see an actor who's being filmed in front of an LED

video wall. So, you know, we've actually reached the stage where Once Upon a Time, you know, we were, we were only responsible for shoving it. The big screen in the gig. I wanted it to look like a tree. Now, I guess the challenge is for someone to fill nut tree. You to think she's actually standing in front of a real tree, which I guess shows you how far the technology has come really Define put screens that we're looking at now to the 1.5 and 2 mil. So that's the gap between the individual LED pixels. Compared to that one, which was about 77 millimeters. You can see how far she has come

since 2007 area. I mean, it's tremendously exciting in the coast. You know, what helps is being somewhere like West London and having access to create the Network's precisely because you're going to find yourself when you feel it from something like the vents into film, you know, needing to whom you polish. It's because you know, where the first to admit that, you know, when we began the business, we want to see Sara Lee saying film is where we Going to be doing the business. And since the

pandemic, I have to say it is unfortunately, unfortunately, we're grateful to have had that extra business, and thanks a lot to TCM. We've been able to the full new relationships and benefit from the Costas. I'm going to finish up now, with some footage of a recent camera test, we did with another West London Southwest London Business, white light bulbs in TV improve cost reduction initiatives. New technique that we've developed a couch frame in which allows you to insulate pieces of content which can

respond to different cameras. Not with virtual production and offload, what we doing. It is actually building on gaming and Technology will think about the Mandalorian weather creating sets in real time as they filming. I'm about technology allows us to create the right perspective to the camera, but it goes stops anyone. Prospective, cuz you better go up on the screen. This technology allows you to create more than one set of consent in to leave it sink, the cameras, and this place so fast that they just appeared superimposed when you're in the studio. For the cameras, can filter

out which bit of the interstate one. So I'm going to go over to the house now and just rolled up and then I'm supposed to answer any questions anyone at the end. One potential website is unlocked. It's a shooting of a real-time 3D environments from multiple camera. Angles. To bring camera perspective is being shown on the LED wall. At the same time. We've got the moves around. Now if we started moving at me the second time around on the screen down here, you'll say

we've got content being generated so completely different perspective and see the potential person using a camera. Is it getting a camera? Perfectly stable showing two different images on the same LED bulb. Thank you all so much. We just want to ask you a few questions at the end of speaker is Steve Warren direct to a tabloid. I've liked has gone from its roots under a railway Arch. Annie Lee becoming a call influenza and Creator creator of visual control technologies that have

shaped the film television and concert Industries. I would like to control systems have been utilized in Productions, ranging from the Rolling Stones and the genre to the film sets of Harry Potter and onto the record-breaking Mastiff landscape mode in video screen for the London. 2012 Olympics, over to you very much. So many of us in the industry in West London, Fog lights. Also, thank you Rob. I have to take The Incredibles keeps moving forward and I just to be aware of each other's Technologies.

Do you learn something new everyday and the pepper by the developers have been putting boards? And industry-leading Company is number one. This is the first time we've been asking about the company started right back in 1976, which was really weird. Really been there since the start and very large-scale event during events, find events. For example, I Live Aid at Wembley Stadium, are united. Cute events for us. A long time, ago. Things like ween was a

proud ship in what one of the ones fell during that Council together. So I've been there right from the workshop from and I told him that supplies together right up his development. Now that the role being myself Hardware platforms and police officers. Searching for words and software and easy-to-use. Very important because time is always against you or trying to do more and more and less and less time. Anyway, it was a time is running out and try to give you an idea of what

this is all about to end. What we do. We've been here for forty years. We've had a stream of industry first during that time, and it's been really exciting. And I'm proud, We are going to be very happy to take personal contact. Some people. If people contact me off to his table lights for this is normally used on life stages. This is Arcadia at Glastonbury, the Lost Time. Glastonbury was open with a long history with them and bring both his numbers will, I have a very soft

Text icing and frosting is really about bring you those together. I've always felt right, you know, even though we started as a lycan company some years ago, but I guess when we brought a video of control we brought in numbers video product, say yes, and yes now I'm grossing video because it was so clear that the video has to work together with with a lie saying they would have been treated as a separate disciplines, but it's they going to the same portal, it going to rise and I've always felt extremely strongly that they need to be brought together and we really message that been that

way X and it's really exciting to the industry moving forward and not like this is the last one on the right is the problem with the cover off with that thing and use it. But I'm equally proud of the fact that he's not smallest products when you see on the left is tiny little box connected up to a laptop in order to functionality that you get That is accessible through this enabling small units. Oh really see us as a very approachable company in a company that will fit into all sorts of different types of application. We worked on

anything from you constantly maintained as Prima. Side. The failed TV theme parks, corporate presentations and just tell me why is it the music for by one of our proudest moments was the 2012 Olympics and really proud because it was such an unusual application where she changed the stadium into. It's a video screen in this field in Guinness Book. World Records as the world's largest video screen because each of the seat became a pixel with these nine pixel paddles in a little bit clip of up. And then we're

going to step on from that. I know that's all. I have time for that right there. I'll tell you how we can then bring bring the audience. We were able to bring the audience into you know, it's become a performance and these are the things that keep you busy. For. The first things, life is Bon Jovi. Should I wear? We are projecting on these columns as they extended retracted in real time. We're projecting on them from both sides. So it's another interesting application was the most complex touring Dynamic video production

methods been two days. Since I am very pleased to have started work to the house and just trying to show that his like seeing these led video and and projection that will play their different roles different parks. Within what we do then also have your number silly pictures where you can, it's about bringing things together. So we Go to system where we could lay up many different effects and affects shapes that run across his Lighting systems and stop synchronizers the tip of the iceberg because they really big step forward. Now is the Synergy between liking and video

integration and soon as you can see is the picture show you hear of the lights that are pushing the the video image the venue and into the audience are picking up that data from the video image. So the places where you haven't gone video screen, but coloring intense, me information is routed through to the light so that the video can become essentially become backdrop, become the wallpaper for the venue, for the light thing, has the ability to push that out into the audience and maybe only Australian game of what's going on stage.

So we have a two pair. I can see time is running away against Lisa first few seconds of that and see what else we talked about. He likes to the time. How do you say you can see the lights and video working together? And it's, it's a message that they're completely different disciplines but working very different ways sir. But, you know, I think also see the excitement list of what we do is overcoming those hurdles and you know more recently bought this one more recently. We've been working with

Pioneer 2 to bring the audio while your phone's into the lightning play. Again, the audio and lighting department, even though they worked on the same shirts are two separate separate entities, and fantastic to bring the old, you say to this, published across the network. Bring that installation called. When the news, that is a heartbeat, the lighting system. So I promise not to ever run. So I'm going to say, I'm not sure how we on the share, if somebody on Cher's full name,, but there's just so much more than happy to advise people. It's not all about Spencer shows,

we work on Thursday presentations. All the time,, Thank you so much. Compassion is always palpable and I have to say, you do 2012 Olympics, Bon Jovi, Glory Days. I mean such traffic is bad. That is Jason Downs out, whose creative director of innovation that sky and Jason Jones doing Sky treat in 2001 as a junior designer, working across many areas of the Sky Sports to 19th and his foundation, created an opportunity for him to lead Sky Sports News, design team in 2011, and he's now over 20 years of experience. He's not creative director of innovation. Pushing the boundaries of

creative Innovation and delivering, award-winning-work cross Sky, Jason over to you. Thanks very much. Thanks so much for the lovely in traveling. So I haven't made today. The Innovation team Sky. Creative was formed back in 2019. The only thing behind it was bringing people together from the sky sport design team in the Sky News design team with similar skill sets and kind of like minded people by pulling these. These guys together this time together. Knowledge sharing. Would that help.

I'm on route to across the sky and I am pleased to say that in a week. We have seen that, in fact, you know, we were Sky News projects and then from now on the sky sport. Stephanie with funding that. So internal competition helps drive us forward and sorry about real-time Graphics. Everything we do is a slime and we're about is is basically helping production team to be to tell the story could be working with a part of the public that we have a sky and how can we best help them? Analyzed the spools. That talk about

new ways of new ways of working now, As a set the Innovation team is old about real-time guys is very proud of its Innovation and constantly look to push the boundaries, of course at use at your best you. So groundbreaking Technologies to help us deliver that work. And I'm not kind of at least groundbreaking Technologies help us to deliver. What you can see here is our Premier League OB Studio on now, he's almost premium product and papa are broke ass, right? So that we get a studio space. I eat ground

from which is 5 metres by 5 metres and we would It's not as Grand. As you think it is. What we decided to do was well if we were doing a sky studio app with the ability to have big LED screens and stuff and we're able to do that in reality. So we were able to take this box City and take it from there. I'm turning it into this. As you can say I'm a much better space is called a premium feel that you'd expect for Premier League Rivals bringing your clapping a great addition. And then

I thought so, Wow, Factory things that we're able to suggest putting a spider camera inside a god-sent, which is all main building guy and then using AR help deliver to the winning moment for and the general election. And then why wouldn't you bring the White House in for the US election into Sky Central here, you know, using the Unreal Engine to help create. Look, fantastic and graphics. So what you see now is a long walk from The Innovation team, but not swept aside. Some very talented people. Ask I will work within the department

a project that we do, that doesn't include collaboration with external companies are completely driven off the facts of working. With other companies, the relationship 2 hours arcade skyscope is an award-winning Innovation Sports analysis, like never seen before and they still came through my conversation with one company emergency with a guy that has a heads up. Where are swole analysis coming and he said, you know, you need to speak to these guys. I

think what's really interesting technology. I'm not technology was went down to the session with my team and production team sky sky sky sky, sky off gophers, and then be able to use them analysis. 360. Rick green screen with about a hundred and eighty cameras in that. Which Anna Catherine the player from all angles. The sofa has his Club, has motion capture points on a stove top. Because of see when they swing it as soon as we're able to capture video, but we can capture. It

took four men to capture a mixed, it with motion capture and we have to get older clubs multiple until 10, and then the result was What are the stars at? Royal portrush as Henrik Stenson, with a champion in the sky Skype technology, and I'm bringing him in here? Thank you very much. Tri-County you. Now, that's was an error because I didn't I don't think I muted myself. Well, welcome back to me. Thank you to all sweet. Steve giving us insight into the Innovation going on at each of a company. Now. We haven't got a lot

of time left. So I got one question and I think you need to take it in turn that Jason Steve and then roll. And the question is, what's the next date? Innovation, Milestone. You're hoping to hit. Apple Festival at Festival. I want to say, Well done to everyone. The screen innovation in different ways to make sure that we can get all these Pro cost at Home Depot at a time when people actually be relying on the television credible, pushing new things, and new technologies to go out on the biggest pool this summer, and of course within the headsets next season

about what we going to do next. I'm very excited about today. I think what happens is completely change the way of working. Wicked estudiar test for the lines. At the rubber tool is coming out on. I'm getting an HD fee to my iPad off, the rehearsals behind the scenes. So I either need speed at 2 to talk to get back out there and get working on it. Thank you. What in terms of the next thing to happen? I think what we'll be ready to push it as is using artificial intelligence to help with these seem creation. Without the loss of

detail of trickery to create the effect that you see on stage. It with Channel manipulation know, we have a lot of mathematical tools to help with us and generate mathematical patterns. That look very exciting. They're still looking forward to being able to use the computer that because Zayn has a position to know the crazy people in the closer, we can get to enabling night and using the AI to translate. What's what's their visual to the concept is into what has happened last night. Stop saying some steps forward and four what they're Unreal Engine as well as just a massive

industry. Will we be having a couple of new features to BP? Want to go to something who shot to sing. And easiest way to explain it is basically a camera look into play with it and get you enough to effect. Unless you set the shelter to a certain angle to have that restricted. So we tried to create something that I actually allows you to set it up in such a way you can. You can have a creative D, buck-jump Durango leaking, coolant to a filmmaker. I want to be able to choose it, you know, the general level. It's just the miles. Rules about electricity

production is about creating ways of doing business and filming the less impact on the environment and Upstate shooting a movie in a studio. In Pennsylvania, screen does not involve flying around the world, and it says one thing I guess with running around. Anyway, hope you all enjoyed the station and found it informative and you'll become part of the digital creative Network or reach out to our speakers and for me and from the Red, digital creative Network. Thank you so much for your time today. Thank you so much. Primo, Jason, Steve Ross and amazing. Thanks

for sharing your thoughts. Behind the scenes and what we see as consumers and he was smashing. Don't forget to check out of virtue and also join the conversation on social using hashtags and create your sake.

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Bill Boler
Rob Fowler
Steve Warren
Jason Landau
Prema Gurunathan