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Alan Vallance
CEO/Private Equity NED expert at RIBA
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CogX Festival 2021
June 14, 2021, Online, United Kingdom
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CreaTech: Bridgerton: Innovating beyond TV
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About the talk

CreaTech: Bridgerton: Innovating beyond TV

The Netflix series “Bridgerton” was the biggest-ever debut for an original series on the streaming service with a global audience of 82 million in its first 2 weeks. Since then we have seen that Bridgerton is more than just a series but a worldwide phenomenon with a TikTok Musical and challenges, a behind-the-scenes podcast and more. In this session, we look at what has led to this success, and what might come next.

Featuring:

Alan Vallance - CEO - RIBA

Rich Waterworth - General Manager, EU/UK - TikTok

Adrian Wootton - CEO Film London & British Film Commission

Elizabeth Diaferia - Senior Advisor Creative Industries Trade and Investment Board - Department for International Trade (DIT)

#CogX2021 #JoinTheConversation

About speakers

Alan Vallance
CEO/Private Equity NED expert at RIBA
Rich Waterworth
General Manager, UK & EU at TikTok
Adrian Wootton
CEO at Film London & British Film Commission
Elizabeth Diaferia
Senior Advisor at Creative Industries Trade and Investment Board
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And we've made it to the end of the first day. Welcome back to the create text Gage at frog. Ex hybrid Festival 2021 is a Global Leadership Summit and Festival of transformational Technology, addressing the big question. How do we get the next 10 years? Right? Versity group and I'm your empty. This afternoon has had a stellar line-up of cutting-edge live performance advertising, music, fashion and much, much more. It is worth reinstating that creates like is unique in that. It is the intersection of

creative and Technology Industries, where innovation in a ivr algorithms specialized software and others are transforming creative Services outfits and processes. Create a task August 2021, is hosted by the creative Industries, Council, and supported by associate partner digital. Facebook marching Stan Smith and ukr, I please join the conversation on social using hashtag create check UK and hashtag August 2021 UK. I'd also like to say the applications are now open for our annual Showcase of the best Innovations, and you can create that called wants to watch 2021

final four at 1 to watch. Secret of Industry. Co. Uk and apply now. The first in-depth study and Research into create a compartment. Has also being released today by technician and the creative Industries cancel the report. Sheds new light on in the create a category, which is attracting record levels of venture capital investment. And so we have time to the last session of the day. This one is an extra-special one titled Bridget in, in the waiting Beyond TV. We

all know what a huge drawer platform. Such as Netflix has played over the course of the find that make the Netflix series, featuring was the biggest ever gave, you were an original series on the streaming service with a global audience of 82 million in its first two weeks alone. The session will discuss what has led to this incredible success story and what might come next or the seller is motivated by Elizabeth a senior adviser for the creative Industries, trade and investment board working between government and Industry to promote

the creative Industries. Elizabeth a big, welcome to you. What time is it normal to have to stay over to you? And it's so exciting to be here on some. I must admit that have like, Bridget and seems like it was in the winter and we're now in boiling hot days, but he was a very special on the streets with, with go. Back today. I would like to know we are joined today by Adrian Wilson on some London. He said, turn off along with an imbalance who is the CEO of Reba.

They want us to talk text. And finally, joining of two panels is Rich with him. Is the CEO of Tik-Tok UK, and Europe will come. And then I'm trying to wear at Regency corrected as soon as I can with a square neckline, but you cannot get away without having to where I can talk to you for a reason Seacoast. You say, I'd like to welcome you. I was looking at with the technology is a truth universally acknowledged. I don't know, I just do it today. Street University at knowledge that technology. ATCO Gas in 2020. Is Cecily just as good as well as in

the 1820s, but I'm going to go see how, did, how did Bridget get to become films? And how in the UK and what's the story? Thank you, Adrian. Thank you. Elizabeth Wills. It's a pleasure to be here. That collects create second and joking about Bridgeton, which is at a fantastic success. Story story of collaboration between the US and television production companies on the world of fantastic talent and infrastructure and locations of the UK. And I'm delighted that the British film commission that had an instrumental role in

bringing these things together. I'm just called about work to be at sea for most the UK promoted Talent. Its infrastructure with the streamers that are working are like Netflix, but we're constantly reaching out to the production companies that are commissioned by a blunt like Netflix and we were very lucky about Bridget. And because what happened was that we arrange regularly in Phnom, Penh, the victim's face to face militarisation. This is what we bring Executives from production companies in the US. Before

the people, the talent, the facilities of the UK executive DC television, Sarah Fisher, Sarah moved on. But as a result of the trip that she might, she be kind of real life for the BFC for the UK. And when we mess up. Actually she kept on saying that she wanted to bring a production back to the UK. She then moved on and was headhunted in hired as a head of production, but none other than Shonda Rhimes and Shonda Rhimes, is an end of it to Dynamic creative talent. And she wants to do something different. You want

the shape of the period drama shake up, the come to the fair drama and she did that once did, I think she was on a trip to Los Angeles? Had a phone call from Sarah Fisher asking invited me to go to the jungle on Coach Q and I lied which I did and she started telling me and my Colleagues about this new project and then that's how I was very lucky enough. This is back in the show's, creative, Kristen doosan, who was actually holding material, that he was writing

bombarding us with some questions and I need to make a trip. I need to look at these nuts. Me a basic said, fantastic. Okay, we'll put together, an itinerary for us. We did not single time. We reach back to Netflix and started helping them with GDI space and locations. And so is Jill relationship with Sarah on the team who were being commissioned by Netflix on Netflix itself on the infrastructure, came together with us as the blue, I guess, in between and Bridgeton determined that it was going to shoot in the UK. We find help them find Studio space.

We whipped them in terms of all the stuff, we provided the research materials. My visit I was the UK and the series was Green Light by Netflix on and frankly. The rest is history. A little cool. Sweet card on working with with Netflix and show them. The land does the series The Show realizing with our national and regional pain is on on locations and infrastructure. We we we we help with the planning commission's, only the CVS Tyson's in Uxbridge. I'm very close working relationship on on purchasing which is obviously an incredibly Innovative show in terms of content as well as

technology and and and resonates with the vision of the runs. And I'm just really delighted that. We have such an advocacy and Sarah. Fish is such a friend to work with us to help her realize that Vision in the UK. That's an incredible story because I don't think many people that she in the UK nose out that I was out. When you join. Tonight. She maybe you should be instead of, like I said, thank you. I must admit. I'm still really looking forward to watching the nine books

does beryllium Anthem but doesn't work for me on connection on Sunday from the debt that they making houses the way. I need the evening to find what she Bridget says, but what do I do? The stagecoach itself. Develop from a traveling at something like an average speed of 5 miles an hour in the, in the eighteenth century and miles an hour by the 1820s. What's the state? What's the distance to English to travel from Turnpike road, toll roads of the day, people discovered tourism in the UK. And that's because I really do not travel because of the Napoleonic Wars. Interesting, that

would depend on who builds buildings product to be in a building to building. Do you remember that one in there in the show? 16 printing? Really fascinating developments of the same printing technology to mention Ashley. The Mary Shelley Frankenstein? To the development of the Georgian Terrace. Villas that sprung up which reminds me a clean lines, natural Lawn, mortuary on the beach. She has the old formality Furniture Arrangements. I people that's how I'm going to do. Was arranged around the edge of a room in the servants. That I

would bring the furniture into the middle of a bat sound. Wallpaper design on plastic straws around the fire station lights. A lot of things are very, very clearly recognizable. In today's election said that was the first president. Tara Stiles has to be built in England. Another great development at Queen's house in Greenwich, which is the saying about a couple of things that you can paint. It's like when she's at the historic dockyard this, incredible answer. If

the incredible and onion, do you think now that sent me since maybe not just thinking of leaving out of lungs, and around the country that you can do some amazing that I can join me when the series came out about the Coming out the front end that is incredible,, said it supposed to snow in filming but I will say what, what I didn't know it was this time at that lady was found, papers are still being a stint on the next day. Or so, at least 600. My goodness has become independent, mechanic, looked out. And everything is

just being incredible, but just seeing how it develops the musical. Oh my goodness. I need radioactivity spectacular and Emily and Barrett Ranch at the picture of the musical with three million video views on, I know it. Well, that's great. I, absolutely right. You can always stop cigar and I mean, thanks. Thanks very much for having me. And I said, I could listen to Alan and I will fax in the history of Tik-Tok. There's no doubt that the bridge has has done something that you and I are very few out, the TV shows, you know, for sure. I mean, you know,

definitely, it's it's very common for TV shows to be part of the creative conversation on Tik-Tok. The teacher uses love to play with an Explorer, the characters and themes, but Bridget's and ready to go to the next level. As you said these two crazies Abigail and Emily, who wrote to Psalms 1/2, and absolute extraordinary, overnight reaction. And I think they came to me, the music. I've been put together by the previous, three months. I think, Emily and Lacey, kind of really recognize they were onto something. And they very quickly

started, writing more songs, you say. And just to put at the contact. I mean 8 billion views on Bridget's in for one single, in a TV show, property is And so really I think speaks to the fact that, you know, those two craters, but then the different memes and you know, whether it's the music elements the soundtrack, whether it's, you know, the challenges that they that people was setting at each other to perform in every minute of every day, molding tasks as if they were in Bridgeton, so people were going to shops and I'm talking in in Regency language

you had you had surgeons and doctors at putting that that that scrubs on that robes are as if the gloves as if they were in a bridge. It was so many different variations. Absolutely phenomenal. Remember seeing somebody who'd actually title in Scotland. Apparently, you can buy some ladies and save up some money in Scotland. Say, when just to Norman already where it went and thank you for the ride. Say what? He says raveena other thing is is he know he's a fantastic. So surprised to see a collaboration that

we saw some sort of like what we say fresh what was saying you and this is just generally Jason to you all that Ariana Grande Side by string, quartet string, quartet from Los Angeles. Music music tracks. There was one track Caldwell my which is it, which was at Costco reworking of hepatitis with track and and that track of line. I was sixty thousand, Tik Tok creations made, just for that one, tracking people and have over 2 billion. Dwayne with you so much. Like okay, let's

take Hamilton did on stage, you know, unless they inject that into the kind of soundtrack The Roots and let's face it. But it's very much, Sean Delong, and what she going to do in terms of that with Chris. Is that a parallel universe and all the things that you know, We are an innocent familiar with with Regency. But all the things that that are buried in terms of Regency in Simpsonville or around here now, so he's already before granny, but I don't know about the well about Regency

being found it on slavery and only the exploitation of Empire on the lanterns on it. But by the way, we get it. Full grounds of black irises is that as our cigarettes. I don't talk with that. You know, it it it into the Fashion on Earth. Caroline was here from the fashion cancel, its North. And not my daughter. Ashley Works in costume, on on film and television and she would tell you, she was his name. Again. What time does is it takes the agency model. The fashion design is being drawn from from from Ultra contemporary

British fashion. Going on, which is blue on the color that we saw something, just like this is exactly what we need it to. Oh my goodness. I think some people just walking on on dresses and let you know something. Is this this shall come in his promise of a condom in a global demand that people wanting to make consentir in the UK wanting to access to Talent the infrastructure of the locations. The studio space Bridgeton is doing is it is icing in all the ways that were there with that in terms of content in

terms of providing hundreds of jobs and billions of pounds into the UK economy is really good business for Recovery in front. I'm I just here I'm sure we will have the appointment with the jokes that it creates a mess with his like the work that we did. One of the things that we Jay from the Christmas story to calibrate because we we have fashion. I think we need checks up on the board of social media as well. So I think that's very pretty, but it is really appropriate

and also in terms of the stuff about the living up agenda. The great thing is, Bridgeton Shuffle, London, but he's being involved. It's being shot in in Yorkshire. It is providing employment. It took for London and the South-East, but it's actually a intellivision is writing writing across the UK. And we have not seven different clusters around the UK, which are using the fantastic and destruction Talent of all the nations in the region. Instrumental, in setting up the tables,

safety instructions. Only then how people go back to filming the store other Industries. Go back. So people know that the fact is, is the thread throughout the long time. Since June last year. We've been shooting, and we've got more production going on in the UK, pretty much more than anywhere else in the world, at the moment in Sims 2 film, especially high and television bigger than it was, before we started the pandemic in March last year. So, So we're in a very good place in terms of film and television production in the UK. Because of that crazy

collaboration, with International companies to access the, the fiscal subsidies. The talent, the infrastructure. Did anybody gas tanks that lady? Did you get it right away, which is shaking his head. He's actually found out. Which was a bit of a shame but not too late and it was in the Baptist last week, as one of this would have liked the nominations for the TV up with them at night. And I think this to me, I'm just wondering, is it going to be? Will it be the same? Cuz I haven't read.

I should have the right to any of them. So, I have to write down a season is going to be without being the chief. He was going to be a big disappointment. I know, but it's sort of like, well, well, all Lady whistledown play the same person, or will it be like us to go to where it's right? Pasting it, somebody else? Because I'm a great fan of Julie Andrews. I hope, you know. Give me a minute meet you back and it's just that if I think that you know, I did and

I have watched it twice and it just watching a little bit of salted in to refresh. I think I think that what he say interesting is the amount of such a fresh new car. And another number me people that are coming all new characters and disappointed. Glass, while watching that will look forward to you. But that's what the next one. And I think it would say one of the other points that I've already found what she's incredible from a test, instead of like to see Narayan to something like 900% of people reading romantic fiction again, and he said,

we should know me be be embarrassed to admit that. You wouldn't say things like frosting is like playing the piano things like doing needlepoint, needle up, so does life, which was very helpful. That's a big story. Here is the is the richness of the whole world and I wish I think it is real because of lockdown because of With so many of those kind of creative, the seats have been taken out by people or imitated by people or denial operated on. This is really

interesting. There's something going on that. I think the ladies, let's be honest. I'm just a relationship between this is far more interesting than I need my history lessons. This is going to take me about the, Georgia. Understanding what happens when applying to things are really telling, because the Georgians had great legs on Facebook because, you know, they have an absolute place. But the thing about this is that it's different. Proud, be crazy, not power on use of us doing that different, it crazy, the

perfect separate spice for itself, which may appeal to some of the same audience is an audience that wouldn't necessarily want to watch the crown in the same way. It is a failing to her again. What's a Gaijin, it was a coming on site for recreation. And in doing that I created something wonderful and bringing that. Does elements to it suck because, you know, you know, you can you can see Brillion traditional painted license themselves having so many interesting contemporary it with his music or other things. She was going on. It really gives the

audience license to can I play with play with the themes and you know, the content of the shower and I think that is a really really interesting Trend which is a guy working itself. But actually it was like a springboard for other people to go off and reactivate Skype. Between the shows that the community takes place within has fun way than the shows that they just watch for that. It's not just got a little late in the way. We're running to go. See and I could get want to leave me about that

another round. So it is your middle name for h pylori, find what you lost drink. Add tone, parents that. And then the next part is the first word of your address for the number at the password of your dress at what you did and then add to it. Ok, Google lady. No middle name, you're looking to add send a, or the way you live or where whatever is the password and then side to it and say, okay. He's going to go for a switch. Want me to sign you out already. I'm going to be at its extra lady,

Georgia, Washington of Ethan schoer. Well, now cuz it's mine if we sound, can I claim us an answer? Mine is Bailey. Watterson of gray, Shire? I love it. I love it loud. All of it. Teasing of windshield is almost at will agency, that's not related, because I would be loyal to chase Walton of Hakusho season, winter, time. It will be Thank you so much more exciting. And a great. It was very different to the rest of the day. So I'd love to say thank you so much too and you into I

listen to it. I'm going to swing out with actually showing you some chick so that we have a date with balancing, the scales, which is one of my favorite songs. Father's Day. Making sure the Dead toosii. That's fantastic. Thank you. Elizabeth Allen. Rich and Adrian, you left us uplifted and positive and that is a great note to end of first day on. In addition to everything that has been discussed. I just add the empowerment of people of color and women has really made Bridget sincere

accessible and seem vain. We hope you have enjoyed the diverse range of content at creative today. From 9 a.m. Have a fantastic evening and thank you so much for watching.

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Alan Vallance
Rich Waterworth
Adrian Wootton
Elizabeth Diaferia