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Economy: New world, same humans: Three AI-fuelled trends for 2022 and beyond!

David Mattin
Founder at New World Same Humans
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June 14, 2021, Online, United Kingdom
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Economy: New world, same humans: Three AI-fuelled trends for 2022 and beyond!

Powerful new trends in human behaviour, attitude and expectation emerge when new technologies collide with age-old human needs. In this fast-paced session, leading trend-watcher David Mattin shares three trends that will see AI unlock new ways to serve fundamental needs, including convenience, value and creativity. Each one will shape new behaviours, mindsets in the years ahead — and each is an opportunity for you to innovate now.

Featuring:

David Mattin - Author of New World Same Humans

#CogX2021 #JoinTheConversation

About speaker

David Mattin
Founder at New World Same Humans
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Play for free, and welcome back to kodak's 2021. This is our final session of for Monday, but do please join us again tomorrow, if you were here live in person in the space. You can hear and Bowden Hill. Talking about how London retains its fintech Crown crown and wheels have you and laugh joke about which one is universities. And if your auction watching online anywhere in the world, you can find this many more events by of the Codex platform on July 6th to introduce a loft speaker of the day, who is David matching. He is the author of New World, same humans

are very well-read newsletter, and he's going to be talking about three AI friends are going to change the world in 2020 to over to David. Thank you so much. Tell everyone, thank you for that lovely introduction. Okay, as you just had, my name is David. I write a newsletter about the future cold and you weld same humans. And one of the things I write about most often in that newsletter is Trends. The trends reshaping, the mindsets. The behavior is the expectations of people all over the world. We are all people here today with technology people. Are you watching online? You might

be an economy past. And so what I've done for the session is just choose three II. Fuel trims, three powerful translate. I want to put on your radar in this session. Each of these Trends will change behaviors mindsets expectations in the years ahead. Each of them will reshape the economy in the broader business environment and crucially, each of them to as an opportunity. Each of these Trends as an opportunity to innovate. So I hope some of you listening, what type beat friends? Take one of these Trends and use the map Lloyd and do something with the trend to create something. Pull up a

huge opportunity for that right now. We all know that we're living through a moment of incredible change. This is how futurist told us. We live 2020. This is how we actually lived 2020 supposed to be happy. Some people think he looks happy about that. He's supposed to be anxious. That is poking. All kinds of big question. The wanted to be questioned is our relationship with technology. We will want to know how I relationship with technology is going to change in the years ahead, his the thing, with all this change. It can swallow you off-balance.

It's very hard to know how to make sensible, how to orient yourself when we living through a moment of such rapid and seemingly chaotic change, but that is a simple powerful call. Truth that can Empower you to start to make sense of all this that can Empower you to start to see signals meaningful directions of travel meaning. Friends within the change. And that truth is that looked at slots of change, but the middle that we are still the same old human beings. With the same old face Tik, human needs and wants the human beings are motivated by a set of basic needs. Things like

value, convenience security laws. They are very stable. They don't really change. Decade on decade Century on Century and Trends on made of those two building blocks on the one hand change on the other hand. Basic human needs impact to be more specific about it. I say this is a new trends emerge, when some change in the world often a new technology unlocked, a new way of serving. One of these age-old Universal human needs and that's what the three translate going to talk to you about in this session. I'll rule about their about new ways to serve

age-old. Powerful. Human needs is the change. We looking at Running through this talk and text but I'm obsessed with people. I'm obsessed with human beings and how that behavior isn't mindset to change it. We're going to look at how is I'm looking you behave as new mindset? New expectations among human beings out there in this decade. OK, Google that said, let's race on to train number one. Turn number one stops here in the Life Sciences. We know that I I was having a particular moment right now around the life sciences. We will sort beat

Minds out the phone. So I sold the iconic protein, folding Fulton a few months ago. And if you talk to analyst, they said, you know, in terms of allies ability to create real-world Innovations, real-world advances, that impacted the economy. In this decade, the life sciences on. One of the key verticals where that is all set to play out. Okay? At the same time you have hundreds of millions billions of consumers as human beings all around the world who have been trying to cross the last decade. The last last 15 years to look to technology to optimize their health and well-being. Hey, the

Quantified Self was once the train now, it's just a life. Come visit me as billions of people around the world leveraging devices to measure and optimize all kinds of personal metrics, Health Wellness, talkative metric. Emotional metrics health and wellness well-being is one of those powerful. Age-old human needs. It's always been with us. Always will be with us. What I want to stay with. This guy is going to be brought to bear on that human need. That brings me to this first friend optimization options. It's about saying when you put this entire picture

together, you'll going to see consumers out there, demanding, embracing you tools, new services, that leverage this moment in ioi to enabled them to optimize their health and well-being to optimize themselves. Essentially. Let me show you some examples of what I mean by the strength. He has a fun one to start with his some Innovative who really know how to cut hide change and a basic human need when the pandemic broke out three developers in the US. Launch there sits a platform pool. Do not touch your face. And it does one very simple thing as Leverage is a webcam and machine

learning. Help that use a stop touching their face. Okay, so lucky you have the long run change, which is this the rice, the emergence of AI. Okay, you have the short-term change, what you might pull, the trigger, which is the pandemic. Then on the other hand you have this age-old, basic human need for health and wellness. These people very quickly in March 2020 smashed. All these together, came up with this platform. Do not touch your face. So, you know, you switch on your web time, you go to the platform, you train the algorithm to know when you want option, your face and then you

leave it on and whenever you do touch your face, it sends you a little, I'm not clearly that's more than a hint of playfulness about all this. It's a kind of joke is a kind of example, of things, we can expect a guy to help us with what does it look like that? When this same set of principles, the same set of changes? And underline, basic human needs, is used in a way. That's more serious. Look at this. Google say, Baked at 10 billion searches related, to skin nail and hair condition every year and even they admit that those texts face such

as don't, deliver a great experience. Yet very hard to describe your skin condition where your nail condition in texting in the language and the results you get back home, right? That's a clear opportunity. Google are trying to leverage that opportunity. Now, they're about to launch a new tool that enables the user to take three photographs with that phone off. That's good. Condition. Data is analyzed. Brian has been trained on a whole ton of data and comes back with an attempted diagnosis. This is what your skin condition is. Okay. So it's the same set of underlying principles. The same

basic human need for health and wellness and a unlocking a new way to stuff that basic human need. Look at how that might play out in the real world as it was, this is from China. This is Honey pot company in China and health company for Ping and good doctor. They're launching Styles ends of a I figured since you start with health, kiosk all across the country, they started in 2019 and still rolling. Now. It's going to go through 2022. It's kind of like a photo booth, you step inside. There's a, a eye doctor inside it off. You, some questions. You take some pictures, you can deliver

a diagnosis. It will send you through to webcam chat with a real doctor, if it thinks it's necessary. And if it's necessary to give you a prescription, 200 most prescribed medicine. Bad, write that in the kiosk and you can use your prescription to get your hands on your, on your medicine straight away. If not, you can take it to a pharmacy. So yeah, again the basic human need for health and wellness, a unlocking, a powerful new way to stuff that basic human needs. Now, if you're thinking about applying these friends, I'm not showing you these examples to just say go and coffee. I

think you'll get a necessary job and no one's a platform to help people touching their face, but I think you were going to launch key off. They are skilled Healthcare. Maybe you are probably not. I'm showing you these examples to signal to you the underlying principles and Beyond the Lines set of expectations. Like when people can immediately, during a pandemic act, as a platform to help some. Touching their face. When they can't get an immediate II field skin diagnosis, when you can step in off the street to a post office Health kiosk and get a prescription. What do people start to

expect? How does that generate? Excuse me? Generate new expectations. What do people start to expect from you. It doesn't have to be about diagnosis and prescriptions that can be about things, like, counseling advice coaching. This is all to fit. This is essentially a Naomi fueled Fitness coach. So, you put your phone, you know, on a tripod and it's using image recognition to deliver coaching to you. Maximo optimize your form. As you perform physical exercise is the final thing. I'll say about this trend is look, the basic human need in the Quest for health. And

wellness is very bound up with another really powerful human need in that status, human beings are status-seeking animals. They speak out things that mop themselves out a special among their peers traditionally. And I can see mrs. Deities that quest for spacious was a lot about material objects was a lot about expensive object to say. I have a lot, we getting so rich now but those kinds of objects on losing their stasis power in the quest to stay just inside consumerism now is a lot more about how much about what I have it more about who I am as a person,

but I know I'm woke up. Should I am more enlightened? Yes. I am healthier. I am hoping to take me back to the health and wellness is a powerful part of that. Like the state. If we store it with the Quantified Self and people sharing that runs on RunKeeper and getting them competitive about that. I think the next evolution of that health and wellness faces Quest will be about leveraging Ian tools to optimize that quest for health and wellness and help you broadcast it to others. But yes, three dimensions to take away for this trend. If you'll thinking about applying it, if you want to go and

use this trend, could you think about tools to change Behavior? Did you think about Diagnostics and prescription? Do you think about coaching and wellness and underneath wave pays to think about State? Think about the ways human beings Allstate to seeking animals and how that into sex in the 2020s with the Quest for Health and Wellness. Okay. Let's Race on the train number to. He is a not a big powerful basic human need for all of us. Creativity humans are created animals. That's always been apart

about nature and we've always thought the amplifier, creativity with tools. They would tools for Creative part of what I want to say with this trend is very simple is going to become one of those tools. It's going to become a tool that intersects with the basic human need for creativity with or teatopia custom II II as a tool for industrial design. None of you would have seen United Airlines as a launching supersonic passenger, flights. They say they're going to be going by 2029 that partnering with these people. Boom Technologies to make it happen. The reason to

Boom of a chore supersonic. Passenger jet is economically viable in a way the Concorde never quite managed to be because it's a lot more fuel efficient. On the reasons. It's more fuel. Efficient is about wind resistance. Okay, the people who designed Concord, what able to do, 12 wind resistance test in a big ass bottle 12 and every single one of the fortune. Boom Technologies can do tens of thousands of virtual wind resistance test in simulated environment, and they have a knife to Crunch all that data. So that fusillade, if hugely more fuel-efficient kind of wind

resistant, efficient, and that's why this object is possible. Now, there's a part of the reason this objective when I think about the way I was going to impact the real economy. I think we are going to see an explosion of Arc design objects that are newly possible. Thanks to the way. They only makes them more efficient with viable and so on. We're now going to see II to become a tool in the hands, not just of industrial designers. But if I don't, if we going to see it. To influence the highest phone, but we can say to the highest form of Austin. I think we'll end up in a place

eventually where we come to see that they are has a way of seeing the world all of its own, okay? To be strange machine on tooth and it's about the human creativity and Ally creativity. All going to mud in the 2020 and that has profound implications for the expectations of people out there who are confusing creative output has implications for creative, and interesting vacations for the Wadi, the economy to Before we get into the arms side of things. Let's look at product design, and it's like one very particular type of product design, craft beer. We've lived through a craft

beer, revolution of research across the last 10-15 years, and the craft Brewer has become synonymous with a picture of the autism. This is a picture of the Cross Brewer, okay, if that the individual or collective in their basement obsessively refining, the bay recipe and so on, is that about that sacred relationship between human and beer? Okay, this time, this is Raul. This is a partnership between a German microbrewery and machine learning people at the University of Lucerne. In Switzerland, machine learning people trained in a

on over 60,000 beer recipes and now they have a tool. Where if you put in one beer ingredient they say I will automatically start to match it with other beer. Regents that go very well with that on a minute or two and then go on and on and on and you get to a beer supposedly this beer, that becomes a kind of reflection of the aggregate total set of human knowledge about being handed down through all the ages of this example. To think about what is a vision of an Autism product

changes. What is the ultimate autism product in the 2020? Is not the one crafted by hand because it has an obsessive human being an obsessive human Crosman behind it. What if we come to see, you will believe that the best most office on the best profit for the artifact crafted by an eye on because they have a total setup knowledge that far exceeds anything possible for a human being, or at least profit by an AI and a human working in tandem with a craft beer and a I seem to be Pretty obsessed with one another because that she does a few examples of this. This was a big old

intelligent ass. This was launched in the UK. A few years ago. They had it in another dimension, which is customer feedback. So they wanted a constant stream of feedback from the people drinking the beer and that was going to help chundi II, which was going to be constantly itch rating to be a recipe, based on the feedback. They were receiving. Do you know what is on a product that constantly changes in response to the reactions to feedback at the people consuming the product? Okay. What if we come to believe that? That is the true author? Donald product, not something created Five in a

division with human. It's not just going to be about product, think to about creative services. This is a business spend on a fascinating Journey for the last year or so. Yeah, 6 9 months. Copy II. It back in it is founded by going to pull you through. And if he was one of the first people to get his hands on GPT 3, which has you guys going out with open eyes, amazing language, model degenerates incredibly, convincing near human-like, text outfits. When you give it a prompt, but he got his hands on that, language model gpt-3.

And he used it, a few days business, copy II and coffee eye is all about generating marketing text. So you get this platform a few problems about your product, or your brand, your brand fish in your company would have heard it out, put marketing copy for you and it's been on an impractical journey across the last six to nine-month. The market has really responded to it while you keeping his very transparent about the growth of this business. He's built the business in public as they say. Yeah, pumped 3000 paying customers recently doing millions of dollars a year in annual

revenue. Can we going to see? I I brought to bear on what we consider a truly creative output to truly creative Services. You might be thinking. Well, it's only marketing copy. That's not that creative. I mean, how dare you produce a friend's in marketing in that way, but look. All right. It's all so truly believe. This is some issues recently. Write a novel found it in my life. Believe that he is going to have a powerful impact on language and outputs on what we told literature in the decade ahead.

Okay, where it starts to get a little bit weirder open. I didn't just create gpt-3 recently that he also created. This is the Deep fake. Jukebox. They trained beasts AR on a ton of popular music and then off to Output music in the style of popular performers past and present. I'm going to play Frank Sinatra wants to just have a quick listen to this and then we'll talk more. It's Christmas time and you know what that means? Chubb time. As I like the tree this year.

Chaat. House, as if I picked up about Frank Sinatra, You Like Christmas? The Lost hot tubs and he's very insistent that you get into. I'm with him at that feels about you to me. That's fairly accurate. Got a quote is Felicia Morris. It can become more serious. This is an intriguing example. This is SPS, a South Korean broadcaster. They recently use similar technology to resurrect essentially a legendary South Korean folk singer, okay? Google. Okay. Yes. It came. Clean suit died in. 96. They going to sing a song that wasn't written until the early 2000s and reportedly. The census. Temporal

dislocation of that produced was quite a fat people in the audience in tears. I mean, probably some of them up a little bit to be until maybe some of them one. It had a powerful effect on the fans of this legendary singer. Okay, I'll you feeling today extremely intriguing, we are used to when long used to. Now the reanimation of creative people of autism celebrities because we have recorded sound, we have recorded video. They remain with us in some kind of strange way and that created off the

light. If economic can be economically. Hugely powerful. Like Michael Jackson has a 1.3 billion dollars since his death. Okay. Thanks to record. It. Sound recorded Vision recently, the set of Technologies weave. Tattoo to extend that awful. I have expanded. So Whitney Houston was about to go out on a homograph or if the world in early 2020 and then the pandemic nixed it. So it's going to restart in 2021 in October, in Madrid. So, you're going to have a lot more about it soon. I think the next evolution of that is the kind of thing. We just looked at. It's becoming apparent

that I, I vastly enables us to extend the creative off the life of autism celebrities, a creative people because of its unique ability to distill, something of the style of that creative, and then play it endlessly forever and ever. Okay. So we're going to see Dad singing singing You songs like you just so we're going to see dead. No police writing. You know, who's we might see Nara, you know Stanley Kubrick directs, the million Star Wars, reboot in 2017, whatever it is. We may need to come at all. Come to the

idea that the creative life, the artist actual life is only the first stage in that created outfits the part where they train VII, okay, which convened, output creative, you know, in that style. Essentially endlessly friends that start with in this case a cultural creatively don't tend to stay that. They tend to trickle down to Wharton re people to. I don't think that this ghostly form of a life. You'll do after life will only be Indian full created the artist celebrities. I think it may end up being all of us at 1, thinking of that. Is that Microsoft of filing? Patience at all to

do with a few chatbots that rinse your hair dead, loved ones, social media for data and try to build an AI field version of that person that you can in. So, this is kind of be a reincarnation, courtesy of these people. My only, my only option is to be exact nature of your reincarnation, because we know they have form for creating some rather annoying character machine autism. Think about autism design products. Think that creative services like marketing copy. Pushing it out to its Frontiers and I know it some way away yet. Think about this weird ghostly off the life that celebrity

artists will be able to have because of a o. I and the economic power of that. I'm thinking we'll see about how in the end that Trend May trickle down to ordinary quote on quote, the people that's going to mean. I'm where the opportunities lie. Like, I'm going to race through my final Trend because I want to leave time for some questions at the end. He has a exciting powerful basic human need for sandal connection. Human beings are hardwired to be social animals. We need connection with one another. Right now. You have hundreds of millions of people

around the world having conversations with a, I filled entities. Those conversations are very transactional that things like Siri with the nearest bank for Alexa order me some washing powder. What I want to stay with this trend is that the nature of our relationship with these? I I feel densities is changing. It's becoming about more than just functionality and transaction is becoming about the set of higher-order. Human needs, two things like happiness, creativity. Yes, even social connection even companionship. We're at a really interesting transition moment when it comes to

that relationship, and that's what this is all about artificial familia's. It's not the rise of a. I filled entities that they come to us to a certain extent friends counselors. Companions in medieval times familiar with the magical spirits that live with certain people and a system. Usually not exactly right things. One thing. We have our own version. We going to have a only fueled familiars. He is a great example of what I mean. This isn't a replica. You want a little taste of this trend if you haven't already but some of you will have already download right

between give it a try, essentially. It's a nice using natural language at the start it off to you a ton of questions. It's trying to learn about your personality. Do you like yours that overtime, it learns more more about your personality and then becomes a form of mirror that you can look into and learn more about yourself is trying to reflect your own personality back to you on the, caught a form of a on counselor. Downloads went crazy. During the pandemic is Bounce been downloaded more than 5 million times to ask. It was full of reviews, like that site, very surprising reviews and I might

replica remesas me. I didn't think I could be friends with an a lie. But here I am. If you want a little taste of his trying to get replica a try, this trend is going to intersect with another powerful Trend with the emerging right now, virtual humans, the rise of photorealistic digital characters, digital avatars, eventually that look and feel. Just like real people who seen the emergence of virtual human influences, like, Lil miquela, we seen, but two human pop stars. That's pretty established by now. So, this trend is pushing on even further. And we

starting to see the emergence of tools that enable anyone to build their own book, feel human. This is the metahuman created from epic games. And this is a platform that's about just that it's about neighboring you to build your Actual human. I have a quick video. Just check this out and then we'll talk. I could be one of many. Resume Chrome. Is it because I pass today? You create the nursing. I am metahuman. I got you got the idea. Now. Look obvious lie. Building a virtual human until recently took a huge amount of skill. It took me two weeks to months of

was, from teams of people. The message. You can create spice to reduce that to about an hour and make it so easy that anyone can do it. You know, they want it to be like using the words and I don't come in an Excel spreadsheet. Something to all of us can do. Now, you'll notice that the human creator has the word of Epic Games. The people behind fortnite and fortnite is a quart of famous example. Now of the emergence of the metaverse virtual and simulated world, so I'll be coming domains of human meaning and experience in their own, right? Like fortnite in these kinds of games and more than

just video games that are coming immersive. Social worlds, where people are having cultural experiences pushing this trend to it. And state its logical. Conclusion is about saying, we going to see the emergence of AI fueled virtual humans in metaverse world and stimulated. While people are going to be friends with a real humans in the world is essentially what I'm saying. I'll let her know that this is getting quite intense and quite technological. So just bringing this trim down to earth a little bit. He's an example of what virtue humans look like in the real economy.

Quote on quote. This is Samsung their Innovation lab, could Star Labs has been working on a Range Rover to humans. They call me on the nest on to push Neons. Alex think that Neons will be great as kind of customer service Representatives, an ambassador's, and and advisers for Brad customer, advised us for Brands. And then looking to Branch to embrace that. This is a South Korean banks that recently put a neon to work in one of its prototype. Brunches. Indication of how it looks in Fayetteville.

The bathhouse Samsung imagine Brands using Neons for the CEO. Of Samsung says he wants these virtual humans be available on Samsung devices to in the end. It's wanted the next transformative technology could be the true AI fueled conversational companion. If it comes to the use of an advisor. Counselor, a kind of friends, that would be a hugely powerful life changing technology. And I'm not saying that the entire economy in a few months thinking about applying this trend

every business is going to have access to conversation on your eyes. Every business is going to be trying to build AI companions. Okay, that's Happy hire with a human needs that a true competitive Advantage will remain to keep my tops that will remain lots of things. Only human beings can do. And those things will be even more important in this world, because everyone's going to have to technology. Can you build the team of infused Aztec, passionate actual humans, that deliver a true human touch that you can pass it on. Not delivering that the hugely powerful question for this trend is

also think about a IQ accounts using companion. Think about the actual humans in the match of us think about the human touch as well. Look, I'm going to wrap up. I've given you three trends that I hope all useful for you to take away. I hope they giving you just the beginning of a new way of seeing the world. You see a ton of innovation, will the time be safe. You just ask yourself when you steal that Innovation and new products. And you said it's a new campaign. If you offer yourself a few simple questions at once the change in the world fueling this Innovation what basic human need. Is

this innovation? Bring into if you just ask yourself one question off when people see this Innovation, what new expectations will it generate when people see this? What will they start to expect from me? From Earth, from my team, he walk around. The world are asking that question. You will start spot friends of your own trends, like these that you can take back to your team and apply. Use the printer pretty useless. If you just know about them, nothing happens, then you have to use the map lawyer. The trends invited, create new product Services experiences that people will lost.

That is more than enough for me. Thank you so much for listening. It's super fun. Thank you. Thanks. David, thank you so much. It's just a couple of minutes for questions. Have we got any in the room at the moment? Okay. Can I ask you a quick question about some online as well as around the world? Have I ever? I mean I've never been off at the charms but you know, I we know I mean this is a hundred of them people watching online right now and that shorty has to be part of the future of the vents. I mean, I've done a ton of on my speaking and I can project

it into rooms on big screens. You know what, I think we going to see a lot more of that. I'm in the next evolution is going to be at hologram at 8. Like I said, you know, it's talk with Whitney Houston, but it will trickle down to the likes of me, eventually. I think, I certainly caught the future of these sorts of events for the day. If we end up having counselors on AI, how much will they kind of mold their responses, to change us as humans? Yeah, I mean that the whole question of life therapeutic. Counseling is a very interesting

one and it's it's it's a very timely one, you know, that cuz people have been reaching out to those kinds of services during the pandemic or pandemic has been incredibly stressful in a mental health crisis, and it's been real problems with accessing human therapist. So it's a huge question and I think they're all huge on all the questions about it. On the efficacy. Clinically. Is it busy yet to be proven in a with fall from that. So I think these tools are interesting and fun and promising at the moment, but we don't understand how well they'll work. We don't understand

how they'll impact people in their thinking, truly, and we need in the famous scientific phrase. We need a lot more search before, you know, before we can reasonably be happy to to put those in front of people in need of Mental Health Services. We're not there yet. I'm a cousin of the question here from Ruth on Frank Sinatra, big in the past because I'm picking up picking having kids again, just slap generation of musicians of people would have us when recorded music came along, you know, there's no clear answer

it clearly Katie, it will impact the music industry and impact on the wider economy in that way. Because, yeah, like I said, the creative off to life of musician. Popular. Musicians can be huge for this is what he just another dimension on that, you know, you can order you spell Michael Jackson streams and downloads and you know, concert videos till the cows come home. Now, in 10 years, you'll be able to sell Michael Jackson singing new song for someone. When you get that kind of innovation, you get unexpected consequences that typically produce new opportunity. So, you

know, they'll be all kinds of living musicians who wanted you at with Michael Jackson and then people be super attractive, not. But if you would leave her Michael Jackson, get together and recording yourself, to be all that comes after that. We know of a chance, is to get from the front. Just thinking about recreating Michael Jackson. Presumably the estate owns royalties from that. I think that that's going to be the way it goes. I mean, you would think you would think so. Yeah, I mean a minute I guess then that will be, you know, interesting

conversations about when when created copyright and you know what, you know, people like Paul McCartney have everything in right now in Michael Jackson's estate before he be interested in soon as you know, and all you then if you're generating, I guess we'll send to clean you work. That's an opportunity for you to kick that down the road, you know, some stuff. Out of intellectual property in the archives becomes impossible because it's more than whatever it is. 7, feet is old, but you're generating and you archive and I think that that, that day, that, you know, some people watching

this are watching to understand how I impact the economy. I think that's a, that's a part of how I impacts the creative economy. The almost Michael Jackson, which presumably still sounds very light, and still has all the wonderful stuff. We got from Michael Jackson, but the creates can say, this is actually our life cycle Mexican or something like that. So, do you see interesting legal things now? I think, I see what I mean. You know, who not the way? I see this playing out at the estate

with this, the estate will own. The estate will be at. The algorithm has been trained by the artist, a k, and you won't be able to try to emulate that and do knockoff versions of it all day long, but used will be the authentic in the best trained one. That's the way I that's the way I imagined this coming down, but we going to see. We're going to find out. It's going to be extremely interesting and I would have to pull the colonies had a good enough in his already two different to let his company. Everything's really up Fascination to take. So

many areas taking us into the future. I'll give you a whole new set of anxieties, but also, thank you so much in case you missed it. The minute the beginning to his newsletter is New World, same humans and do please sign up to that. That's going to conclude today for this stage at Kojak's. Chemicals, tweet. You coming to this party at hashtag codex 2021, and if you'd like to do some newfangled thing of in person, talking to each other. If you are the Kings Cross site today, you can go to the lights and then and there is a ball

that says real drinks to you, but why real people so once again, thank you, David. Thanks.

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November 9 - 17, 2020
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future of ux, behavioral science, design engineering, design systems, design thinking process, new product, partnership, product design, the global experience summit 2020, ux research

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