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Innovation: Supercharging green cities

Tom Elvidge
SVP Vehicle Programmes at ARRIVAL
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CogX Festival 2021
June 16, 2021, Online, United Kingdom
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About the talk

The Planet & Smart Cities: Innovation: Supercharging green cities

Innovation: the single most crucial ingredient to tackling climate change. In this session, we bring together two innovators out to reshape how we live and work in cities. From embracing the circular economy and micro-manufacturing in urban areas, to rethinking how we move and shop, join us to hear what the city of 2040 might look like.

Featuring:

Tom Elvidge - SVP Vehicle Programme - Arrival

Stuart Wood - Partner & Group Leader - Heatherwick Studio

Lucy Cooper - Head of Innovation - Europe - Accenture (Moderator)

#CogX2021 #JoinTheConversation

About speakers

Tom Elvidge
SVP Vehicle Programmes at ARRIVAL
Stuart Wood
Partner & Group Leader at Heatherwick Studio
Lucy Cooper
Head of Innovation - Europe at Accenture
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Play everybody and welcome to kodak's 2021. This is day 3 coming for me every man in Kings Cross. At the Matrix stage. They're all tools as you will know across various locations at Kings Cross. If you're watching online. Hello, and welcome to the global audience. There are numbers dream stay. I'm going to kick off on this stage up with something on the planet and small City stage. It's going to be another broad-ranging a set of discussions going throughout the day, everything from environments to ethics, well-being, to economics. And I encourage you to

dip and dip out both in the real in real time, with your hair on virtually, if you are elsewhere and please do remember a couple of things by the first is that you can and 2 questions of. For any of the sections you here for your hoping that if you want to hear real life, this the old-fashioned way of just putting your hands up. Please do tweet, we've got #Colgate French 21 where you can put your comments. You're so kind of your questions about the whole festival. It's going to be a really interesting day on this stage. They were going to move this to the

bank and visa for that supposed to the festival, but in particular to extension lead partner and we are going to need to talk to Lucy. Creeper who is head of Innovations, the Europe division of Accenture. If she has infection since the Morning by Zhu Atwood and Tom alvich. I'm sure it would is a partner at heatherwick Studios. She has a background in industrial design and he's led the broadest range of products and product. Sorry. I just left my psychotic projects

projects. Group of projects, including Google's 1 million square foot home in London, just around the corner, in collaboration with big and Lansing house at two Tower residential development. That stands by side of New York City, High Line. If anyone's my day with that, one of my favorite buildings in the world to its responsible for the studious vessel, which is the Hudson yards. Manhattan, West Side iconic, building on as well as at the conceptual design, phases of Google's new headquarters in California. So welcome to it and

home Elvish is the senior vice president for vehicle programming at arrival, at Tom joined in 2020, during the pandemic series after leading Uber in New Castle, been London, and then the whole of the UK and Ireland, arrival uses revolutionary new methods of design such as the arrival microfactory, which was a little bit about to create electric vehicle. Elevate the everyday, Empower local communities, and unlock through, sustainability to create radical impact on Europe. For attention to looking after a thousand strong Innovation

practitioners, which we go. Impaction is a lead Innovation revolutions for a kind and Stewart. Welcome. This stage is the planet station. We had talked about small cities and then just recently published a pretty groundbreaking report about how we get to NetZero in 2050 and they make him striking recommendations about how to achieve that. And actually the answers unsurprisingly. We sort of have to do everything and we sort of have to do it. Quite quick, play on Behavior. Change is going to be a really keep all of this is about, as well as how government should step up to

collaborate in the impact of the Net Zero goals, but one of the things that stood out the most was instruction and out of an area, is going to be critical to playing a role in getting us back. For those of you who don't know, small cities offices that use data on I-80 and Edge computing. Faccia of artificial intelligence to tub a charge and experience over the city to its citizens the services. It's also his contribution, the city makes and essentially, while the air we breathe, the buses. We take the Wolves. We have a new ways we use. So I'd like to start with both of you telling me a

little bit. How do you define the scope of small small cities in a little bit? The role that has awakened arrival play in the delivery of smokes, too sure that start with you. So I think the thing I would say, when I hear the word smart city is I think of it, but she has a bit of a buzz, but it's also the standing for the future. And what I mean by that is, in my opinion is fetishized. So access to data data, itself doesn't automatically equal a great. Anything doesn't necessarily mean a great experience. It's not lie, doesn't mean a great city. Of course, it can give you an insight into

Behavior. Cause and effect. All of, which is, by who. And of course, environmental targets. As you say this, there's no option. We have no option, but to change our ways in so many that somebody level. But the thing that we think a lot about at the studio and without what people like Google is is actually about experience collective experience, lovability. You might say which is the places and spaces in cities. Most people love very unsmart. There's no internet of anything that they have credentials

that speak to Human Experience and a deeper sustainability because there's a beauty that's efficient. See there's a Elegance And so I think just focusing on the smart base will miss many, other aspects of frankly, what we all need to think about when we're trying to create an event Collective living experiences. Like I supposed to be like 5 to pick up what you said. You and I definitely agree that small cities can sometimes be a bit of a placeholder for the future. And my experience is in the

what, what are the changes that are happening within cities in regards to see what's the future of mobility? And if I think. Well, we were sort of promised this future, that would be, you know, what's gonna miss Vehicles? Fully electric connected devices. And once the technology exists. No, you know, it was still some distance from getting that. So I think that's really the first thing we seen these It is now being brought about is to enable vehicles that I will tell him, eventually. Which is now all my

guys, without saying really, that's the direction of travel and devices that are connected. And I'm towards one another errand today to update the back to operate this such as any other ride-hailing company erratically extended lifespan of those vehicles through much more. Much more thoughtful upgrade of components. So I think that's that's what the trends that thing in regard to Mobility. For consumers, his people and cities that increased access to goods and services and the ability to

have a very high convenience service within cities. That at your instructor is not ready changing that much say with that. Challenges one that most cities now, major cities around the grappling with how do I enable that service provision for consumers? That is not becoming an expectation with an infrastructure that is by and large. We are not likely to change that much and you are tackling that a little bit with changing the infrastructure that you bring to a city with your microwave factories, which is what about, you know, the concept of the face, and you're my sexy

small, the factories closer to the center of an urban area and the huge impact as going to have them look like one of these and sustainability bit more about where they came from and why it's so important to the proposition of arrival. Maybe just to spend a minute on on arrival, for anybody who's not familiar, where a technology company with designing and developing commercial electric vehicles from from scratch, from the ground up side with a company, that is developing a note. I need to make themselves but many of the components, the gathering

tonight, because some facts about two-thirds five value of the vehicles, fully designed and developed, whether it's the battery modules, to the drive units, to the composite materials. They use for the exterior of the vehicles and rival has three products in development right now. We have an arrival bus event and just announced the month. We got to race the arrival,, which is a grind Hale specific that I need to drive around after all that equipment and the technology in the prices. At that arrival

takes our A ones that can enable a micro Factory. So what we mean by Minecraft fight for something that is dramatically smaller than a traditional automated manufacturing plant. It can be as small as 10,000 square feet at the Target that we have. For the 3 micro five trees that are currently in development for the vehicles that the factories in an assembly stage right now. Pre-production both in the US. And over here, in the UK, has a number of reasons why the approach that

rifle takes can afford such a dramatically reduced Footprints, but just warm to touch on his the Structural exterior of the vehicle is made through a flea problem or a composite material that replaces. What is traditionally been a standstill for many ultimate to manufacturers when you're using a standstill? Then you have very very high cooling costs, the cost of the the tools that go into making the components is so high. That it it's it really requires a very

concentrated and very high-volume production method suggests that, that technology change. The lighting means that the tooling costs can be lower that the amounts of tall trees can be many, many more factories that can be located very close to the Centre. So, we're now in a phase why we're looking at when we want to deploy these. My Factories and that is recalled based upon. Where do we see the demand for our products coming from as well as other factors? That is.

Okay. Thank you. We'll come back. So I want to talk a little bit about that and see what you use, the phrase out of collective experience. And you said how to brew tea at the core of how heatherwick thinks about design and it's also shred that brings together. One of your projects and you said to me yesterday cities of the ultimate test of that, which I think is really lovely. So they're rhetorical questions posed. So tell us about some of the projects, you know, that you'll watch one of the moment. I think you've got a couple of the show. Me what you're supposed to

go to bring up the glass slide. I think so, this is a project that will work with Google, and this is the visualization of piece of city in San Jose in California. And I think the first interesting thing to say about this is traditionally, Developers build pieces of city, government spell pieces of sissy but now in the world weigh Technologies, such as Google have enough where I withhold aspiration and potential to create pieces of sissy. Now, sunlight find that anxiety-inducing, but I think our

point of view is that by working with people such as Google and how to explore all lights Reds of thinking that I've actually been shot down through traditional means of development. So for example, you will never hear us. Ok, Google refer to this project is not ever the word. Snow is almost band and yet they are Technologies to develop significant the maps of connecting technology and I think that's because the the principles that we're getting at. With this project, some Michael, the principles of 15 minutes City in a way, they simply return. You could

say a return to values of City. Arrangements office at 3 to go where you your world was in with widths, within reach your community, your education, your place of work, your access to Nature. And so big part of this is actually being about the swelling down Pace in a, in a way, not emphasizing the car. Is anything wrong with the designer, but focusing on the human being, I'm wants to slow down pace and arrange cities with that level of access and mix. Suddenly experienced comes to the pool and the

speed of a city allows and affords, a level of change, and dynamism and grain that we would argue is costly needed. And then I think the law is he's trying to find what is specific about location. The climate of San Jose, Silva has a completely different, the climate of London and so trying to tap into those climatic. At Drive is as well and dried experience been officially through that. So I think for us. In a way or wherever thinking, about his experience form and shape and color, and materials. Of course, that comes into it. We're trying

to actually think of an emotional experience. Experience of memory experience. What? I paps I'm using my ability to create resume residents and adherence in a way to place to make you care about it. So that you live that stay that do what you need to do that. So a lot about conversations on this project. I've actually been through that lens of experience less. So technology of Structural Engineering Inc. Know, all those things are, all the values that we've been digging into

quality play. Changing experience right through when I was just going to talk. I was just thinking of sentimentality, write you, you know, you want people to feel sentimental about where they are and we had to come in earlier that one of these King's cross, which is why we are today and you said no, that son, he say but I can see you looking at the picture. They're all. So, you know that it does resemble the area that we walk through this morning. How important is the pandemic in Shifting, the way people are going to experience. I mean, we know it's

dramatically shifted the day to you, look a lot like keeping leaving out to Sissy's, you know, the hybrid station necessarily that was another way for me to live my life. How is that trickled down into the work that you do in the studios were read and seen that many many obstacles about the reflection on the workplace? And it took the article. We don't need the workplace. Everything's right on zoom and then everyone realizing everything wasn't okay on the suit and we do need the place. So I think part one is in our experience. Rethinking of the what?

Place as a confirmation of the values. When organization and enabling social interaction, quite sad. I'm recognizing what you can do many things on Zoom, but there are some things you just called to come. When I was walking out and about designing, you can do it on Zoom. It's a social experience, fundamentally as a physical sexual experience, everything part, two of observation. And anyway, this is been swelling out almost as an indignant switches because we will be inside the tolerance for pool place. Making a pulley Source Republic space. I would say

as love it and the expectation in the objective need for high-quality salt. Ellen, public space, which isn't just parks and plazas. It's everything the moment. You leave your front door. I think it's awakens all of our Collective, expectation of why go outdoors. And if I go out those, it better be damn good rather than just Trucking your shoulders and thinking. Well, I guess that's okay. It's a shiny building, and some nice Stone over that. I need for soap for proactive public space. So I think those two things together. I mean,

if you're going to leave your home and leaves in it, but it was while I think that's a really much that I see anything. I don't mean that sarcastically asking that's extremely much of a sinful commissioners of buildings and public space. And put design is a public space through a massive growth phase of a good while you're fishing as getting people out of private calls and into other modes of Transport. How do you make a decision to move on a standing pilot? Fuel strategy? What are you looking at? What

are you missing out for this? Helping you and the leadership make those decisions. Yet is a few things. I think maybe the first one is a rival. Could deliberately focused on the commercial vehicle sector to stop designing and developing V's in and that's because it's been a little bit on the side by other manufacturers Festival. So there was an opportunity that I requirements for an area that has perhaps a bit more rationality in the way. The purchase

decisions are made. And that is to say if it's an electric balance, which is the one of the officers can be more affordable to run the diesel equipment organizations, like, for example, UPS who we've been working very closely with in Partnership on the development today. It's a no-brainer decision for them to make so that has been a really interesting area for us to get to look at it. And the other thing that comes in today for the cities are looking to get to NetZero for the electrification of a vehicle. Like a Vonage woman can have a very

standard daily or weekly range requirements. That is a personal vehicle. I had commented on many times. Do people typically think about buying a new TV for the range requirement for the trip once or twice a year with an easy to predict the number of us needs to do the following days. The affordability of the vehicle in the components that are required to take you to the battery modules that are by far. The most expensive components in the vehicle to be very neatly selected for the use case. I'm so that's one thing that we have

centrioles what we're doing in the end of the bus, the van in that, that the cough and ride hailing of old photos, that that approach. And then maybe the second think such on his promise of industrial design and user experience perspective. The vehicles that arrival develops seeking to really Elevate the experience for all stakeholders. If we take the bus, is an example, is a product that's been, of course, designed with the driver and the passenger seat in mind, but it's not only that he's also all the other citizens

are interacting with the bus even if you're not getting on and off a cyclists and pedestrians and other Road users. So we committed, we have a very strong industrial design and experienced team are looking at it from every angle, every use case to really understand. What is it that that experience office today and how, how can we look for opportunities to really ride a Klee improve that for everybody. Interacting with those product you mentioned commercial used in companies looking to get to NetZero, you know, a big

part of getting to NetZero is come. Yes, putting batteries in electric calls, but then the batteries being manufactured sustainably. So, you know, say that the the sites and not run off of coal, powered machinery and I guess question for both of you. How do you think about secular, you know, production and regenerative design? How much is that the full front of how you were making your products in your products and your experiences? Because a lot of the and she uses want you to 34th and say they want to experience something sustainable,

something sustainable, but actually is quite often up to the culprits. It fit in The Middle's. Make sure that will the back end of the value chain is is, you know, a secularist and regenerative as possible. So tell me a little bit about your experience with that. Maybe if I jump in on that one, it's interesting in the world of architecture because of course, buildings are in the incredible incredible uses of energy. The energy footprint from the production, the fabrication, of course, the longtime use and crying back to this point. I lie about data. So I might shift the sustainability and

secular discussion of buildings is about the data of being imported energy, the dates, Rafi usage of energy, but actually, what we found in looking at 6, to see some of you could argue some of the most sustainable lowest energy footprint buildings are some of the things the victorians gave us. And that's no because they wanted to see insulated flexible, tag sales in the roof. So, fundamentally, well, built, and have a flexibility. And, in fact, there are examples around us where their ability to repurpose them. So, hopefully give some Life a

long, long life because the act of taking a building down is incredibly energy-intensive, even if you can repurpose or reuse a meltdown, the component pieces, so I think sustainability, shoot and can be looked at from both a long time repurposing use point of view as well. As, of course, the individual elements or the footprint will the reusable. I think that's something that again for us isn't Pacific. Misty-eyed romantic view. It's a very practical observation and that doesn't mean old buildings can achieve this, but there are many examples of architecture

around here, but in places we will be into and seeing where you can see it as a cynical gesture of Efficiency and energy, minimal minimizing, but actually, you know, that building won't be around for very long because it will be taken down because it's just not very nice or it's just now got a lost and so trust. That's a very important thing to question is, is looking at it from those different Vantage points in regards to the well design. Building lasting for a

long long time. The same is true for vehicles. And with the big was the wam aging, you know, we want these to be On the street for hundreds of thousands, if not millions of miles and water again, going back to the sort of commercial vehicle. Sex is one of the things that's really attractive. And we want a price, of course, to be well-designed functional usable and beautiful products, but they are fundamentally a business tool. So that for the potential to radically extend the life of the vehicle that is still usable functional and

Performing as well as it was on day. One, the decision to keep it running is is clear. So we approach angle from the perspective that every component every panel, you know, every single part of the back o back that can be replaced and upgraded should be. And how do we do that in a way that can make it as simple and straightforward for the owners of the vehicle? As well as an example that you know, we it'll be at the purchase decision. Flatbed who denied by the ride Hale

driver predominantly. And we're looking at. Is that, why is that the parts that would be. So if I weigh whether it's United, exteriors steel was already eatin inside the door handles. For example, can we offer a solution that these parts can be ordered? Very easily unite trailer to a customer app where you can order the part? Have it shipped direct today and then three simple instructions could be upgraded and I thought can only be possible through the design of the vehicle setting out without objective. From from day one side of the ability to, then really

extend. The life of the vehicle can be can be opened up Wilson. Just looking at, how do we have components in the vehicles that can be sustainable setting? For example, of a composite that I mentioned that we use for the exterior. That's a replacement for stealing many cases that starts life is a fabric couch through a process that turns into a Hard material used for the panels. That is 100% recyclable at the start of the design. The manufacturing process can be fed right back in at the

stars and indeed anything that comes out of the end of that can be reused as well as for the potential for that shed for meth from a material with a soda. Properties, can be really transformative like in case people want to put my hands up. Now, if you have a question and then I'll come back to you in a second. I want to talk about collaboration and partnership like you both talk about smart being a sort of place holder for the future. I think it's becoming more and more evident. You can't get to the Future alone. You

have to have Partnerships and that has to be the key. So, you know, Tom you folks out UPS you threw up. Being that she made a ride sharing. Tell us how you the approach to Partnerships helping the arrivals dress G, and then she'll come to you cuz you won't say much and you do Google getting involved in building. I'm interested in the view of how that work. Chelsea. Yes, you mentioned. We got really strong vibrations. Each bar products with the number of Apartments. We have ups with the man is probably the best example of a DPS now. Yeah, but I've been

3 years since I've been to that products and fundamentally. It's about how do we design develop something that really squarely meet the needs of the drivers, who using that vehicle Fit Plus hours per day. So we get the usability of effectively Uber in the design and development on that similarly, to the, we have product. So smelly that just really meets the needs of a drive. Is it to the way the way that we work with a relatively young companies, we going to enjoy it with me to bring a product to Market. We want to fit it said it's a radically reduced time frame to bring the product

to Market, but it's still in the program. So we need to see it needs to meet the needs of the end-users three days of operation. Well, I think quite simply we can't do anything without elaboration. Absolutely. Once you get to the scale of a building, let alone the scale of our product buildings on mementos pieces of cooperation. So when you get to the scale of Assisi in a way where we simply the agent of communication and interpretation, you might say. So with the project comes from the moment, the proudest collaboration, I would say that

I was with the local population, two and a half years of deep consultation, complete set of blank canvas by creating structure discussions. To really take me to understand what does make this community to take, what words are consonant needs? What words their vision of the future look like for that men. Sometimes. Sekula response, but I think we would never be so arrogant as to say, we have all the answers. We know what the smart city of the future should be because there are Samples of that in history recent history and you're inevitably going to fail

because it's fixed point in time from a small group of thing. Cuz I think collaboration is it snowed negotiable? It's absolutely essential, certainly in the world that we live in and then design, engineering the collateral if we're working on. So, well with no car designers, fine training. And when designing the number of complaints vehicle at the time of his team's working on, but I was thinking with this concept, which is not going to go into production was to not necessarily think of it like a car,

even though we hope it looks nice and it has an interesting-looking, feel it was actually to think of it in the context of Assisi. So this project process to key ideas in, it one is very much about not just not doing harm with regards to Being electrically-powered and clean electricity, but the question of could we go further than that? And Implement a cleaning technology that basically times each car into work Lena. I'll be around that low-level particles break Dustin Song. And so we thought that was a pretty interesting provocation to try and split

the car from being something that doesn't just Do no harm, but it becomes a proactive goods. And then the other aspect of it, which is, I think the point you were touching upon which is utilisation, most private vehicle, spend ninety plus percent of a time, Saturday, nothing, which is kind of crazy if he says it came technology. And so, we tried to think of this as an extension of people's lives. So an extension of time, space space recreational, space dining space, Etc & Sew. Racking up back to your cooperation question. The most

useful thing for us was having a deep conversation with the potential uses of this project and the the user groups and the the age groups and getting an insight into their minds of how do they think the world of Transport cuz it's totally different to the way I think of it or the way, my dad thinks of it. And they seem to see it as a utility on a piece of a life as opposed to a piece of sexy transport. So I think that was really insightful for us to drive these. These are the ways to look at it is saying, do you agree that it's important to talk about small

places, as most of the world's population? Do not live in cities. How do you think about Matt's yet? Will. Again, I think it comes back to my earlier point, which is I think smart is, is it always the wrong Farkas? I think, technology and days have will and can leverage gate in times of fundamental connectivity and access to supply and demand. But in a way what we're focused on that very, very, very well-established traditional my teeth that have arguably been forgotten in the active rapid development, which has returned to, there's a more local

values and more socially connected values and I think you can explore and deploy those in rural settings, remote settings. And of course, The Incredibles test of the dents oven setting. So I don't think of them is urban vs. Suburban Stripes. That at least I think that cool how human values that you can expand upon depending on density and location. Yeah, just shouting. Down the front and a D in them. Thank you. I'm sick. As hell is on that chili from the one that said that you have in the iPad there, the typical Vision that we see future stitches

is expensive and spacious. How do you consider minimizing the physical and footprint of humans, containing urban sprawl the specially, where they happened to a box, fragile ecosystem to Clay in the rapidly, developing economies. Can you touch someone at eyes, which is the utilisation? I think of the vehicles that are using as he takes London as an example of some sort of an astonishing fact, there is still almost half of Jenny's done in London than one person in a private car, driving itself around. How do we change

that. The first thing that we need to think about it, supposed to be, what is the experience of one of the first things is, what is the experience of being on public transport? How do we Elevate that experience? So it doesn't feel like there's a trade-off to be made. You're taking the bus. So you, if you taking the two buses driving your own car or not. That is not an easy challenge. Do I become? Because right now, the differences in many cases, but it's not, it's not insurmountable. And, you know, the buses, the buses just a really effective way of getting a bunch of people for light

to be within the city. So, that. Vehicle can open up an enormous amounts of utilisation of virginity if it's done, really, really well at the time. And we think you're not many years into the future, you can imagine and experience that is so pretty. Far superior to the one that we're all fed today within City. So I think that that That can have a pretty transformative effect with Y that, you know, we have to have to sort of combination of vehicles on Rhodes, vs. Residential areas, message you no space

for relaxation. About balance is probably going to little bit of skew. In many cities has its best to say, so. You know, she did I say, yeah, I would, I would double down on that. And this is something we've looked at a lot, which is if you take the cross section of a typical residential street or an Intercity straight, huge amount of that distance is provisioned for cars and the offsets that the car and then the parking of the car. And then the pavement adjacent to the concreates, but she's buildings feather upon

pushes people up woods and buildings, not out with the damn woods and the, the cause, and effects of fat on mass is a huge amount of spreads and distancing. I think we've again, with argue crates dislocation. So some of them will provocative ideas which suddenly being discussed as the idea roof Arrangements where the car stops at the outskirts. And then you transition to all the lights are will mass transit means. And the Advent of cheap electric motors is of secrets in the explosion of possibility, that mystically allows you to hold things down closer together and pull

people Out outdoors and reconnect, rather than a sea of tarmac with moments of green that you're thankful. It's fitting that equation and saying, no, no, you need to stand straight to me. Why they shouldn't be green, or shouldn't be human flesh being focused and I think it's easy to say, but I think if you take that seriously, you can have some really quite full and profound the facts, rather than just accepting the Norms of that. You say, squirrel in distance and separation. Interested type of a lost one and

talk about how can we re Galvanize the role of government in just the forcing these kinds of decisions in this Minnesota Futures. They gave the example here. The helping inventing the internet, you know, how can we. So do you know galvanized that involvement from the government? May be a couple of comments from each of you before we place. One thing that I would say is when we can say this to you since its unique and some of the challenges they share,

but the solutions that are required in cities, often going to be quiet for spoke to every since he around the world. That's where the role of government be. So unfortunate. I think that he's taking really helped to understand what are the combination of top-down policies with collaboration from Yeah, many many organizations. But what are the soda top down approach is that can help with in Bassett? See what are the boxing up requirements that are coming from communities as well. That role does no one else you can really do that. You know, that's where I think this is

the most value to be out of it. Again, I wish I would relate to that. I had an amazing discussion with someone yesterday, whose leaves one of the world's biggest train manufacturing companies and we were talking to him about what is the barriers to Innovation, hydrogen powered trains, whatever it might be, and it's so often really dumb straight for things like procurement economic structures of the Soul, a deep Innovation or longtime Innovation. Bus has a bottom-line driven approach that repeats the past. And as you say, Ernie, government can

really flip the value equation and look at it in a long time Health, which might be more costly in the short time, but more beneficial may be cheaper. Maybe not in the long time and I think honey by breaking those, some of those static models. Will you get Innovation into the building? Sexual the transport sector? It's super complex design. The one thing I have learned is design, can do a lot of things design come up and those deep. Only pain and Advocates with people and government bodies.

And thanks very much Lisa for hosting such a discussion of how we live or profound. I'm, if you all are staying with us, in this space, on next, to key is above the stove, top two, ipas ground, and it's the question. Is this, the year of deep Tech. Do you have a break to have a coffee and see you back shortest next session. Thank you.

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future of ux, behavioral science, design engineering, design systems, design thinking process, new product, partnership, product design, the global experience summit 2020, ux research

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