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Why AI and Micro-Segmentation is Critical to Create Better Digital Customer Experiences

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Nabeel Khan
Account Executive at Salesforce
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About the talk

In this session Nabeel Khan, Account Executive at Salesforce, discussed e-commerce and the phone channel, AI, the segmentation, why customer experience is so important and how do we build good programs, and also shares some secrets how you can improve your organization's customer experience and how you can best serve your customer.

00:02 Intro

00:20 Nabeel Khan

02:10 Agenda

02:40 About companies

05:06 What is Big Data?

05:45 AI, ML, and Analytics

07:05 Common Source

07:27 Differences

08:25 Segmentation

11:55 Framework for CX Segmentation

12:40 Segmentation Application – Analytics

15:15 Who use segmentation

17:30 AI and Micro-segmentation

17:45 Q&A

About speaker

Nabeel Khan
Account Executive at Salesforce

Nabeel Khan is multi-faceted professional with experience in sales, strategy and operations. Nabeel is currently an Account Executive at Salesforce accelerating digital transformation for healthcare & life science organizations through technology. Previously, Nabeel had success in launching and creating the Canadian e-Commerce channel for GE Healthcare growing 10X by managing all aspects from development to marketing. Nabeel holds a Masters of Management Analytics from Queen’s University, an MBA from the Schulich School of Business and a Bachelors of Commerce from York University.

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All right. So now we're going to do to Nabil Khan. Who is the commercial? Excellent leader. And he yells Healthcare, you, can we talk about? Why I a i and thanks for having me. Get started with a quick introduction. So thanks for having me again. So my name is Camille kind of sealer here. I G Healthcare in Canada. In the main goal, here is to kind of feel terrible, honey. I micro-segmentation better digital cuz one of these samples I love his music and we really need to transform to be more likely to see. That's just

kind of My gut feel. And I think that's the way we're headed as well. So just a little bit about myself before I get started. I mean, I G 4/11 years, kind of sales marketing operations finance. And now this shiny new thing called commercial Excellence of been in this kind of role the last 3 years and really, I'm enabling the organization. To to help essentially sell better in that recommendation is a big part of that. And my main focus is actually around e-commerce and the phone Channel and just making sure that omni-channel kind of experience that customers are are

going through is, is, is ubiquitous her or always kind of aligned. So, regardless of the channel you decide to use with us. There's there's a lineman in the experience you receive. I think that's really important. I've also got the NBA and Masters in analytics. So you're in a pretty good hands today. So, can you turn over to the slides now?

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