About the talk
When undertaking a digital transformation strategy, one of the first steps in the process is to create a compelling customer experience (CX). But, good CX is easy to recognize, but it can be difficult to deliver. Find out the journey of a legacy brand across the CX journey and VOC.
Finding out the sum total of all customer interactions - people, systems, technology and processes that enable and power CX
Customer-first focus: Avoiding the inward-looking, cost cutting productivity perspective
Making CX agile and robust
Understanding CX as an invisible thread that ties all interactions into a cohesive whole
00:44 Jerry Campbell
02:04 The mission
03:10 The result
06:38 The next stage
08:30 Customer service vs customer experience
12:15 About using different technologies
14:15 The biggest success
17:20 About data and information
21:21 Key challenges
22:20 Holistic experience
Proven combat veteran and senior level executive with 28 years of experience in decision-making, problem solving, mission planning, and building successful multi-disciplined organizations with diverse cultural backgrounds in resource-constrained, changing operational environments. Advancement to senior management based on demonstrated ability to drive change, form award winning teams, and provide an executable strategic vision that generates cost-effective solutions, leverages resources and alliances, and maximizes performance. A dedicated, detail oriented professional with comprehensive experience in Leadership, Organizational Design, and Program Management. Documented track record of managing complex organizations with exceptional communication skills, proficient in Microsoft Office suite and Microsoft Project. Experienced in analyzing, collaborating, and executing organization goals and initiatives.View the profile
Shawn Phillips has the know-how to help companies make and keep customers happy. He has improved customer and employee journeys while implementing strategic software solutions at companies like American Eagle, BlueCross/BlueShield, and Roots Canada. He’s skilled at pushing meaningful conversations that get to the heart of a business problem and uncover data-supported solutions that achieve the client’s strategic vision. His experience in internal leadership roles on teams at iconic Minnesota companies like Best Buy and Leeann Chin fuels his keen understanding of how to prioritize resources and strategy to deliver projects on time and within budget.View the profile
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So we have a great case study coming up, transforming Legacy Brands and we have Jerry Campbell who's a senior customer experience director at 7-Eleven and I'm Sean Phillips, your hose for the afternoon and want to make sure we remind you that in the left-hand side of your screen, is a human, a section where you can type in question. So I'll be talking with Jerry, Jerry Lee telling us his story. But what we want to make sure you do is you put your information in the Q&A, so we can ask those questions
a little later in the session. So first of all, Jerry tell me about your background. What are you do, curly? I'm the customer center. Customer experience manager for 7-Eleven well-known brand. Just give you a little bit of my background. I spent a number of years in the military, as an operational leader, transitioned out in early 2015, where I picked up my careers working at Citibank doing workforce management, infrastructure management. And during that time, I was able to just really work around the call centers around the globe. I managed to call Finish around the club for
Citibank that had such big, we were managing the credit card for big name brand such as Costco. That's by Home Depot, some of the few major credit cards that we have managed again dinosaurs call centers around the globe to be efficient and handle a customer's issues in the moment. I did try to 711 Broadbent the past two years and really just took that opportunity to overhaul and re-imagined what customer experience is to the 7-Eleven. Customer. So if that's really where I'm at right now showing on
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