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Fireside Chat: Translating Sales and Marketing Insights into Action
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About the talk
The world of CX impacts all parts of your business from marketing/sales strategies and promotional campaigns that penetrate multiple markets and distribution channels. When this is centered around a B2B relationship building a great working partnership is critical. In this live interview, find out how to keep all the moving pieces in play to all reach the goal of better CX: Discover a blueprint to:
How is B2B marketing different from traditional consumer CX: decision-making processes behind the sale
Walking in the shoes of sales, marketing and data professionals: Drawing together for improved CX
developing product-based marketing/sales strategies and promotional campaigns
Introducing new digital products together to increase engagement, loyalty, and brand advocacy to a successful bottom line
Grasp the new world of B2B cx with greater awareness and efficiency to increase your profitability
00:00 Intro
00:15 Analisa Dominic
01:34 Customer experience
04:40 Things making success
08:05 Social Media
09:36 Working together
10:34 About thinking
13:16 Decisions
14:40 Business
16:40 B2B experience
17:05 Q&A
About speakers
I am a Product Management and Marketing Executive with an impeccable record of delivering multimillion dollar revenues, facilitating sustainable growth and creating market leadership across multiple industries. What I bring to the table. Expertise in developing product-based marketing/sales strategies and promotional campaigns that penetrate multiple markets and distribution channels, successfully launch new products and strengthen product positioning. Motivational leadership that drives competitive edge by use of multi-functional, international teams to identify and exploit business opportunities and grow double digit share across B2B and B2C environments, while forging strategic alliances along the way.
View the profileShawn Phillips has the know-how to help companies make and keep customers happy. He has improved customer and employee journeys while implementing strategic software solutions at companies like American Eagle, BlueCross/BlueShield, and Roots Canada. He’s skilled at pushing meaningful conversations that get to the heart of a business problem and uncover data-supported solutions that achieve the client’s strategic vision. His experience in internal leadership roles on teams at iconic Minnesota companies like Best Buy and Leeann Chin fuels his keen understanding of how to prioritize resources and strategy to deliver projects on time and within budget.
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Come back everybody right now. We have a great great fireside chat coming up. Out of the title, is a journey across moving parts of the business, translate in sales and marketing insights into actionable outcomes that will positively drive better CX. And with us is Annalisa Dominic. She is the head of marketing for the Verizon Customer unit at Ericsson. And and Lisa. Can you tell us a little bit about about your background and what you're doing at Ericsson just absolutely
first and foremost. Thank you for joining us for the session. And I also want to add that we had Eric's and do hope it's all of your family and friends as well as your employees are safe and well during this difficult time. So I I do head up marketing for Verizon at Ericsson. I'd have more 30 years experience in detail, and Technology Industries. So I've been very fortunate throughout my career to hold rules and sales marketing product development project management. Through my current role. I'm responsible for all go to market
all the Strategic and tactical components that makes up and comprises for Ericsson with Verizon. So, that's, that's me real quickly. Sean Ira. So you're passionate about CX. How are you bringing your passion around, CX2 Erickson? so, As we all know, customer experience is how companies go to market and engage with people. So it's not just about product but it's an emotional connection over the entire course of a relationship with an angle of course of delighting. Those your customers. Should I bring a a
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