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Chris Turchansky
Chief Experience Officer at ATB Financial
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Panel Discussion: How to Succeed with Digital Transformation
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About the talk

Effective digital transformation is no longer just a component of long-term brand success but vital for survival. Unlock the doorway to successful digital transformation and how to benefit from it. Walk away with specific solutions to:

  • Leverage your digital transformation to solve long-standing problems

  • Keep pace with what digital business looks like today

  • Plan, implement and optimize your digital transformation program


Gain a competitive edge through successful digital transformation.

00:00 Intro

00:35 Customers. Employees. Volunteers

00:40 Chris Turchansky

01:10 Joe Cahill

01:30 Most important things in Digital Transformation

04:40 About journey

06:40 Digital opportunity

10:59 The value of transformation

12:40 Digital transformation CeX

17:20 Team member

19:40 About differences and priorities

23:20 Avoiding a trap

28:50 About executing

30:00 Conversation. The main things

33:00 In practice

About speakers

Chris Turchansky
Chief Experience Officer at ATB Financial
Joe Cahill
Chief Customer Officer at PROJECT MANAGEMENT INSTITUTE

My name is Chris Turchansky and I’m the Chief Experience Officer at ATB Financial. As Alberta’s largest financial institution with an 81-year history in the province, we exist for one reason—to serve Albertans. And my job is to bring to life a different kind of customer experience and ensure Albertans get the advice and solutions they need to fulfill their financial goals and dreams. Born and raised in small town Alberta, I have experienced first hand the peaks and valleys of both this province’s vast landscapes and it’s shifting economy. I’ve also seen the powerful sense of community, drive and innovation that exists across the province and within ATB. It’s this experience and passion that drives me and my team of proud Albertans to put our customers at the centre of everything we do, and take ownership of delivering truly remarkable experiences.

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As Chief Customer Officer (CCO), Joe Cahill is responsible for all PMI’s Global Customer Group. He oversees the Global Customer Engagement Team, the Global Customer Experience Team and PMI’s eight geographic regions. Since joining PMI, Joe has previously held the position of COO, Interim CEO and SVP of Finance and Administration. Joe has over 20 years of senior leadership experience including digital transformation, strategic planning, enterprise system implementation and new business development. Across technology, manufacturing and energy sectors, he has effectively helped build companies and lead change in large organizations. Prior to joining PMI, Joe served as Chief Financial Officer for Priton, UgMO Technologies and Gamesa Technology Corporation, and served as Finance Director for Unisys Corporation. He currently serves as a UN Global Compact Network USA board member, representing NGOs, to help drive initiatives that further UNGC’s mission and purpose.

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Well, now we're coming into panel time is what I love about this conference today. And tomorrow. Is this the sheer number of panels? What's great about that is what you learned from a lot of different organizations very quickly. And so that's just the first of a few more coming up here. And this is really about how to succeed with digital transformation of those who are fans of Broadway shows. I almost always in my mind say Without Really Trying, I suspect Chris and Joe was a actually you have to try pretty hard here. But we're going to have Krista Caskey was the chief experience

officer ATB. And Joe Cahill the cheapest. Our customer officer at p.m. I could come on and we'll start with Chris to go to drug. You can introduce yourselves and then will happen to questions. Hi, thanks Jim. As you said, I'm Christian singing, the chief experience officer with a ATB Financial. We're Regional Bank in western Canada, which is crates, its unique set of opportunities and challenges from that standpoint. Hi Jasmine. Hi Chris. Hi, my name is Joe Cahill on the chief customer officer for PMI, project management Institute. That would pay him off. About 6

years and multiple roles. Most important part of my experience of PMI has been a three-year transformation Journey. So happy to be here today to talk about that accident, digital transformation. It's cute. That depends how big it is. And he tried obviously changing every process, every system. Yeah, that's not going to work. It really starts out on, break it down to the most important places in being a journey mapping, guy Journeys, where I go. So you look at your, would you look at 10 moving into digital transformation?

Are there specific your Journeys? Begin with the parts of the overall experience? I can start Jim Bob just to get some contacts on our transformation or pamira nonprofit, professional association. And now we represent project managers and analysts and

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Chris Turchansky
Joe Cahill