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Dutta Satadip
Chief Customer Officer at ActiveCampaign
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How to Define the Relationship with Your Customers
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About the talk

Increasingly, “experience” is more important than product or price when it comes to retaining customers. By taking a customer-first focus (in other words, “defining the relationship” with your customers), you can identify key decisions—even those deemed unscalable—that become critical to growing your business. Take away an action plan on how you can:

  • Apply customer data from the entire lifecycle to personalise campaigns

  • Inform live conversations at later stages of the customer journey

  • Learn how to grow their business by focusing on customer feedback to set the roadmap for the future

00:00 Intro

00:45 Dutta Satadip

01:30 Relationship of costumers

04:00 Solving problem

05:40 Thoughts about the data

07:55 About costumers

11:45 Story

13:00 Curiosity for costumers

16:35 Active campaign

23:20 Personalization in the digital

25:40 Priorities

28:23 Last question

About speaker

Dutta Satadip
Chief Customer Officer at ActiveCampaign

My experience as a global executive specializing in customer engagement, go to market, revenue generation, and scaling operations have been in organizations ranging from $300M to $85B Fortune 500 global businesses. I have consistently proven myself through my performance on customer acquisition, customer retention and driving growth, managing revenue targets of up to $1.8B, and enabling an IPO. My success as a leader is largely due to the teams, with which I have had the privilege of serving. My mentoring practices have been with global teams across 15 offices and managing teams from 100 to 450 people. My skills are also adept when it comes to establishing infrastructure to repeatedly accelerate performance. I have done this in both stable and unstable environments and it has often led to stock valuation growth.

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So I'm pleased today to be able to do that believes. It's cheap custom experienced officer activecampaign. As I told him. We are a customer if you come to hard the customer and you sign up for our newsletter. I'm not supposed to pitch. Am I? Pain after 4, which would then you can use to sign up for newsletter. So I'm currently a chief customer officer at activecampaign. Our goal is to make sure that all businesses can grow and they grew by really engaging their customers to their entire customer journey, and they're able to grow a true

person, delivering personalized experiences. And prior to activecampaign. I have spent time at Google and a Pinterest building out, customer success, customer support and Wholesale customer experience teams at both of those companies, some of them transforming, some of them building from scratch. So I'm really excited to be here. And talk a little bit about how do you spell relationship with your customers, really be to see organizations? And I'm sure there's something to be components, but largely be to see active campaign is obviously a B2B. I'm sure you have to be to

be. So we talked about and what are the things that you said when we met before had, is that when somebody buys your product, they're solving a problem. So you work with different problems, Google live in deeper, what you mean by solving, the problem using examples from all three companies, preps, of course, whenever somebody buys a product are really doing two things.

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February 10 - 11, 2021
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