Table of contents
About the talk
Brand strategy is one of the first steps towards CX. Explore the components of branding to better your customer experience. Gain actionable insights on:
Developing your supporting brand pillars
Modern core values that elevate your brand
Bringing audiences along on the change
Drive your customer experience by right brand strategy
00:20 Hillary Law
01:20 Building a Brand
02:36 Path to recognizing
04:39 Brand Strategy
06:18 Development Process
11:52 Vision & Values
13:20 Audience & Market
14:05 Main Goals
I love building an organization around a meaningful purpose and goals. I'm an evangelist for great culture and employee experience, because I truly believe that the customer experience can be no greater than the employee experience. Through a focus on a great brand, competitive products, and seamless experiences, I aim to elevate the consumer experience to support an enduring organization.View the profile
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Alright, welcome back up. Next. We have a speaker Hillary law with a presentation on brand strategy the importance of a clear brand strategy to compete. Today. Please welcome Hillary law, Executive Vice President and chief experience officer or JSC Federal Credit Union. It's all yours Hillary. Thank you Sean. I'm so grateful to be here today. I'm going to share some insights with you about brand strategy of creation process that my team. And I have worked on in the past year-and-a-half and
also discuss some important strategies, to be sure you're bringing all stakeholders along with you on a major initiative like this. I found this illustration really relevant, as you all know, there are lots of people talking about marketing strategies and growth hacks and quick ways. They say you can deliver results. Sounds great, right? The, why is the build a brand food much less approachable? We've all read the articles about the importance of brand and customer experience. Working hand-in-hand. The brand is about making a promise. The
customer experience is about keeping that promise and not seen in every connection every interaction. Grim experience is a long-term strategy and it involves over a long. Of time and is purposely built to tell a company story to their consumers. To bring the organization's purpose to life in a compelling narrative. The process of developing a narrative that's grounded in the organization's history and modernized to compete. In today's environment, takes strong commitment and advocacy, especially from the board, and the CEO. On
the other hand, customer experience, without partnering with brand experience. Can seem alluring you sometimes see this. When there are some
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