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Duration 29:44
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Leadership and Team Building: Buy-In and the Strategic Execution of Digital CX

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Seth Crawford
Senior Vice President and General Manager, Precision Ag & Digital at AGCO Corporation
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About the talk

Being customer-centric is essential to business success, which often means initiatives cannot always be directed from the top down. But that does not mean that leadership should not direct the initiatives and build the best team to ensure seamless execution. Join in the discussion as we master key strategies to:

  • Creating a business model that is customer focused and engaged at all levels

  • Gains buy in from the board to the sales floor 

  • Instill a culture that cares about its customers’ experiences  

Create the team that will take your digital CX strategy to a higher level of customer centricity 

00:00 Intro

00:50 Seth Crawford

03:35 Team Building experiences

05:33 Successful organization process

07:50 CX and service design

11:20 The biggest challenges and delivers

13:18 Role of CX

15:40 Differences of working 1n 2019 and 2020

17:20 Services vs Technologies nuances

20:25 Mein knowledge

23:10 About Transition

27:45 Conclusion

About speaker

Seth Crawford
Senior Vice President and General Manager, Precision Ag & Digital at AGCO Corporation

Experienced global executive with a demonstrated history of working in the machinery and precision agriculture industries. Skilled in Marketing Management, Market Planning, Business Planning, Product Management, Analytics Implementation, Sales, and Customer Experience. Strong business professional with a commitment to ongoing education, developing teams, and professional development.

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You jump into our first session of the day. We have an amazing session with Seth. Sad. Seth Crawford, I'm sorry about that. I said that I met last week. He's from Adco. He's the vice president of Digital customer experience. Adco is a global company serving farmers and one of the interesting things that I heard stuff talked about in our one-on-one with this notion that a farmer only gets 40 chances in his in his, or her lifetime to, to do what they're going to do. So it's critical that that

experience from seed, all the way to the grocery store is frictionless as possible and Stefan is talking about that. So, please join me in welcoming Seth to the stage. Tell everyone, it's my pleasure to introduce to Seth Crawford from Adco. He leaves the customer experience efforts, particularly on the, the customer, right? Lasardo again. Tell everyone, it's my pleasure to introduce death. Crawford from Adco. He's the head of customer experience and he specializes in integrating Technologies

and services to create the best outcome for customers in result, in huge wins for, not only consumers and customers but also for the, for the farms and that he works with soap, without I'd like to introduce Steph hiset. How are you today? Can you just tell us in your own words? You know, what is it that you do? And why is it that you do it? Sure. Well, you're working for Echo Corporation, where company that builds farm equipment and we serve the customer threw out the full crop cycle. And if you think about it, farming is

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February 10 - 11, 2021
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