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Closing the Customer Feedback Loop: Bridging the Gap Between Surveys and Action
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About the talk
When setting up customer surveys, it is essential that you capture the most actionable data.
Yet many organizations continue to struggle to capture the most appropriate data for their goals. Take back actionable insights to:
Take a critical look at your feedback loops to achieve actionable data
Develop a process to guide you toward making more effective surveys - and in the most appropriate channels
Measure specific qualities for giving your customer the ability to confirm or deny the information you need
Create a customer centric feedback loop to ensure your data capture is actionable
00:00 Intro
00:47 Carley Childress
02:18 CX
03:40 What to do with data
04:30 Changes of digital communications
08:13 Actionable data
09:00 Simplify the process
10:50 Chose the channel
12:25 Make it personal
14:15 separate variables
17:18 Measure qualities
22:20 Q&A
About speaker
Macorva visualizes employee dynamics to improve employee engagement, so you can retain top talent, improve workplace culture, and grow business. Our survey software is designed to identify specific scenarios that limit engagement before they negatively impact company goals. We deliver feedback as meaningful, actionable data that empowers all employees and helps leaders manage proactively.
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We are meeting with with Charlie Childress. The CEO of McCormick a new start-up in the customer is a customer and synthesizing the way to the customer with sentiment Arena. Thank you. So much. I am very happy to be here and I appreciate the the time and attention. Okay, and Are we on? Did you have a presentation for Darren or? Yep? It's it's all yours is all you now. Alright. Well, thank you so much. I'm so, yes. I am one of the Corvette and Austin said, we are a newer provider in the customer feedback
space and we really come from a background in software development, specifically of all things on medical devices and it's relevant because what we learn from our experience in medical device, was the importance of user experience in in healthcare and quite literally be a matter of life and death. So our company really has a lot of deep experience with User experience and specifically how to simplify really complex data that comes from your really nuanced or, or even subjective
processes. I'm in how we use that in and what all be kind of covering today is to help our partners kind of reinvent, their feedback processes. And what I'll be doing is kind of going through the process of any sort of, deconstructing, and reconstructing your customer
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