50:26
The Alcohol Beverages Advertising Code - everything you need to know
-
Video
-
Audio
-
Table of contents
-
Video
-
Audio
- Description
- Discussion
About the talk
This Q & A session will provide an overview of ABAC, responsible alcohol marketing standards in Australia, why ABAC compliance is important, current issues arising from ABAC decisions and tips on how you can make sure your marketing meets those standards.
00:00 Intro
00:28 Michael
00:43 About industry
03:48 Time of working
05:00 Processes in industry
09:58 The team
12:28 ABAC Responsible Alcohol Marketing Code
18:55 Data
21:14 Panel Approach
25:50 Responsible & Moderate Portrayal of Alcohol
27:01 Responsible Depiction of the Effects of Alcohol
33:23 Big Evolution
41:00 Investing in media
45:50 Changes of lockdown
48:25 Final question
About speaker
Michael Lavarch has held senior roles in government, including serving as Australia’s Attorney-General (1993-1996). He has also held the roles of Secretary-General of the Law Council of Australia, Executive Dean of the Faculty of Law at the Queensland University of Technology and Commissioner for the Australian Skills Quality Authority. Michael is currently the Chief Adjudicator of the Alcohol Beverages Advertising Code adjudication panel and the Independent Chair of the Board of Australia’s Financial Ombudsman Service prior to the establishment of AFCA. His current directorship are Way Forward, Telecommunications Industry Ombudsman and Catholic Professional Standards. In 2012, Michael was appointed an Officer of the Order of Australia for distinguished service to law, education and human rights.
View the profileBuy this talk
Access to all replays
Interested in topic “Food and Beverage, FoodTech”?
You might be interested in videos from this event
Similar talks
Buy this video
Conference Cast
With ConferenceCast.tv, you get access to our library of the world's best conference talks.
