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About the talk
In the last decade, whisky has evolved from a traditional spirit that’s been the historic domain of just four or five nations, into a global phenomenon produced in over 35 countries worldwide. This evolution is led by a community of innovative distillers and blenders who are leaning on their local culture and heritage, collaborating with other industries and adopting new production techniques in their search for greater flavour. Some call them emerging distillers; others view them as representing a new world of whisky.
So how does this new world appeal to the next generation of whisky consumer who’s younger, more adventurous and thirsty for new experiences? In this seminar, Becky Paskin, whisky writer and co-founder of OurWhisky, will explore the global changes in the whisky landscape, major innovations driving flavour and how the category can attract and retain new whisky drinkers.
02:48 New world whisky
03:26 Evolution of Whisky
09:20 Whisky innovation
12:45 Use of local
17:00 New generation
18:55 Tips of Success
Becky Paskin is a UK-based spirits journalist, whisky specialist, presenter and consultant. Most recently she was editor of leading online magazine Scotchwhisky.com and global trade title The Spirits Business. She became the first journalist to gain a General Certificate in Distillation (GCD) with the Institute of Brewing and Distilling – a qualification usually reserved for distillery operators. Becky is also a judge for the International Wine and Spirit Competition (IWSC) and member of exclusive society Keepers of the Quaich. She was named 2020 Icons of Whisky Communicator of the Year, IWSC Spirits Communicator of the Year 2020 and listed as About Time Magazine’s Top 10 Women to Watch in Drinks 2020. Becky is an advocate for breaking down cultural misconceptions about whisky, and in 2018 co-founded the OurWhisky movement to challenge whisky’s reputation as a ‘man’s drink’. She is the face and organiser of the annual OurWhisky Festival, and regularly presents educational seminars at global drinks festivals including Tales of the Cocktail in New Orleans and Imibe and The Whisky Show in London, among many others.View the profile
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