About the talk
Liquor In Lockdown – The who, what, where, when, how much and WHY behind behind the boom and bust in sales that the liquor industry has experienced during the pandemic? What does this mean for you in our current lockdown? What does this mean to you about what comes next? Learn how can you get in front of the trend which is coming for 2022?
Growth Scope has been measuring consumer and shopper behaviour with Alcohol since June 2020. With over 15,000 consumer respondents in our database, we now have one of the most comprehensive continuous measures of the motivation, usage and attitude of liquor consumers and shoppers over the last year, both in and out of lockdown. Understanding what has happened over the last year, will help you better capitalise, and grow when you execute your plans in the new consumer and shopper normal.
04:10 What is Growth Scope?
07:14 Growth Scope key metrics
10:23 Changes in reasons for consumption occasion
13:15 Jon security and net higher frequency by state: the graphics
16:32 Lockdown change matrix
19:08 Consumption categories
22:28 Pack size and price premium
25:13 Marketing metrics: the comparison
28:33 Summary: lockdown impact
31:30 Final comments
Mel – Anderson -Director - Research & Product at Five Growth Insights and Growth Scope. A career researcher and insights professional, Mel is a business pragmatist with a data driven mindset. Mel doesn’t believe in research for research’s sake, rather she believes that research should tangibly add value to a business or it should not be done at all.View the profile
Andrew gets consumers. He see’s behind the data to understand why they behave the way that they do, translates their behaviour into your business implications, and then shapes the strategic choices needed to enable your business to grow faster, at lower cost, more profitably. With a global C-suite career as a CMO, Regional Strategy Director, and Global Innovation Director, based in London, Singapore, Beijing & Melbourne, as a Management Consultant, and past director of the AANA, Andrew has led the teams that have shaped the strategic direction and success of some of the world’s favourite brands.View the profile
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