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The Bloody Big Drinks Summit
October 25, 2021, Online
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Retail Banner Power Panel: Post pandemic planning
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About the talk

The impact of the COVID-19 pandemic on Australia’s off-premise industry continues to be felt nationwide. But as vaccination rates increase and roadmaps to freedom are detailed, what will come next? How do you plan for an unpredictable future and identify which current trends will have longevity? Some of the country’s leading banner groups reveal how they are tackling ‘what comes next’ in this new normal for the industry. Featuring Chris Baddock, CEO of ALM, Chris O’Brien, General Manager of Liquor Barons, and John Carmody, Managing Director of Liquor Legends.

00:00 Intro

02:17 Globalization impact

05:10 Digital transformation: before and while the pandemic

08:34 Understanding the changes: be agile

11:51 New projects and launches

15:00 Traveling issues

17:24 International travel restrictions

20:30 Wrap up

About speakers

Chris Baddock
CEO at Australian Liquor Marketers
Chris O’Brien
General Manager at Liquor Barons Co-op ltd
John Carmody
Managing Director at Hotel & Tourism Management Pty Ltd, Liquor Legends
Brydie Allen
Editor at National Liquor News

Chris has over 30 years of experience in FMCG including Lion and Woolworths. Most recently Chris was Director of Pinnacle Drinks, a wholly owned subsidiary of the Woolworths’ Endeavour Drinks Group.

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O’Brien's first job in the liquor industry was with Lion in 1995.  He joined them as part of their Graduate Program. Before this, he worked for a company called Aerodata carrying out airborne geophysical surveys. After five years he spent time with a couple of WA wine businesses before winding up at Australian Liquor Marketers (ALM) as Trading Manager for ALM WA before being invited to take on a national role with Metcash in Sydney. After six years in Sydney O’Brien returned to WA with his wife and his three Sydney born children. It was in 2009 when the opportunity (although he’d say challenge) with the Liquor Barons emerged. Today there are more than 75 Liquor Barons stores across Western Australia, which is testament to O’Brien’s leadership, particularly as the anti-liquor industry lobby grows in strength year after year. O’Brien agrees there are still challenges that lie ahead for the industry such as the “ongoing small segments of the population who abuse alcohol” and the associated “drinking culture” in the nation.

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John Carmody is the Managing Director of Hotel & Tourism Management Pty Ltd, a company he started in 1999 which operates the Retail Liquor Banners of Liquor Legends, Urban Cellars and Clubslink. John has revolutionised the industry by developing an industry leading Rewards & Loyalty program delivering one platform and one database across their business, giving them real time insights to help drive business performance. John has a wealth of hospitality and management experience dating back to the late 1980’s and currently owns and operates the Sundowner Saloon at Haigslea with long term business partner Tony Prentice. He has managed over 100 hotels in Queensland, New South Wales, Victoria, Western Australia and the Northern Territory.

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Brydie Allen is the editor of National Liquor News, Australia’s leading magazine for the off-premise liquor sector. She began her career interning with top women’s publications including Vogue and Mamamia, before an interest in the liquor industry lead her to Food and Beverage Media where she was a journalist across Australian Hotelier, Bars & Clubs, National Liquor News and The Shout.

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Chris Baddock
Chris O’Brien
John Carmody
Brydie Allen