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The Bloody Big Drinks Summit
October 25, 2021, Online
The Bloody Big Drinks Summit
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The Bloody Big Drinks Summit
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The Bloody Big Drinks Summit
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How to reposition business and create new opportunities for growth
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  • Description
  • Discussion

About the talk


00:00 Intro

01:34 COVID impact

03:34 Visualization

04:25 Evolving of the landscape for marketing

05:11 The customers’ needs

08:16 Demo

11:00 Digitalization and AI

12:40 Touchpoints and value

16:07 Examples of new things

20:35 Innovation

21:44 Digital ecosystem

23:12 New things

25:12 Content creation

27:50 Human side of the brand

30:00 Demo

31:08 Evaluate the role of Social and resource appropriately

34:40 Marketing Budgets

37:13 Goals and measure

39:08 Connect

About speaker

Trish Barry
CEO at Mastermind Consulting

For over 20 years Trish Barry has helped drive growth and reposition wine, hospitality and beverage brands across many different consumer touch points and categories. Having worked at one of Australia’s first digital agencies when banner ads were all the rage and social media did not even exist, she’s seen a lot in her time. Her business, Mastermind Consulting was born in 2008, the first type of wine marketing business to evolve exclusively to specialize in digital, social, direct and content marketing. Mastermind has pioneered many of the ground-breaking digital and social media initiatives that took flight in Australia. Tweet ups, Instameets, the Rosé Revolution, consumer online tasting panels were our innovations along with utilizing other tools in the digital toolbox. Currently named 2020 Wine Communicators of Australia, Wine Communicator of the Year along with Australian Women in Wine 2020 Marketer of the Year, Trish’s no nonsence and practical approach sees her as regular presenter on all things digital and social media marketing. Trish has a Bachelor of Business (First Class Hons) from University of Technology, Sydney, and a Graduate Certificate of Wine Marketing from the University of South Australia. Trish is an active Member of Wine Communicators of Australia and Alumni in the Wine Industry Future Leaders Program but her greatest achievement is being mum to two amazing children aged thirteen and ten. A role that changes more than the world of digital!

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