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ICON Mastermind Breakout with SUCCESS Storytelling Officer Kindra Hall & eXp CMO Courtney Chakarun

Kirtus Dixon
Senior Vice President, Agent Development at eXp Realty
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EXPCON 2020
November 11, 2020, Online, USA
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ICON Mastermind Breakout with SUCCESS Storytelling Officer Kindra Hall & eXp CMO Courtney Chakarun
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About the talk

To learn more about eXp Realty visit http://exprealty.com

About speakers

Kirtus Dixon
Senior Vice President, Agent Development at eXp Realty
Kindra Hall
Chief Storytelling Officer at SUCCESS Magazine
Courtney Chakarun
Chief Marketing Officer at eXp World Holdings, Inc.

Education, Entrepreneurship & Economic Development are three of the critical paths that impact personal, professional and community growth across the world. As leaders in Real Estate, we are obligated to innovate in these areas to continue to provide the highest value service to our clients, our partners and our industry. For over a decade, I have passionately pursued the knowledge, technology and relationships available to help thousands of people maximize their impact. It’s an honor to serve this industry through my role in innovating real estate agent development at eXp Realty.

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Kindra Hall is President and Chief Storytelling Officer at Steller Collective, a consulting firm focused on the strategic application of storytelling to today’s communication challenges. Kindra is one of the most sought after keynote speakers trusted by global brands to deliver presentations and trainings that inspire teams and individuals to better communicate the value of their company, their products and their individuality through strategic storytelling.

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As Chief Marketing Officer, Courtney is responsible for amplifying the eXp World Holdings’ brands and overseeing all areas of marketing, including driving digital strategy for growth and enhancing eXp’s value proposition. A recognized thought leader in consumer lending, housing and digital transformation, Courtney was named a HousingWire Rising Star in 2016, a Woman of Influence in 2019 and a Marketing Leaders 2021. Courtney has over two decades of marketing and innovation experience and has held various leadership roles at Roostify, CoreLogic and General Electric.

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Amazing. How cool is that George Jones? This morning? So many so many powerful messages. So moving. So inspirational. So exciting. I was absolutely unbelievable. Glad you all enjoyed it. I want to welcome you all to track 3. Breakout track. Super excited to have you all here. I'm going to put some slides up on the screen. We are going to give the folks that are still in the main Auditorium. Just a couple of minutes and I do want to give her a little message, some of our specific, some specific icons here in the room, before we officially kick off.

I want to speak to our icon agents that are in the room that are here today specifically, to make sure you attend the icon Mastermind session because it is part of your cultural commitment requirements for being a Nikon at exp. If you were in that eligibility year, again. Congratulations on your achievement. Go ahead and mute audience here. Alright, perfect. And Courtney and Kendra in a second. When we introduce you, you will have to unmute your own microphones. Have muted. Everybody here. I'm a dim the lights a little bit and again, speaking of

icons who are making sure they're here today to fulfill that cultural commitment. This will count as you're attending the icon Mastermind. Thank you for being here, excited to have you. We will be able to track your attendance on the backend of her Bella. So I think everybody has a good feel for for what you needed to do as an icon to fulfill. These commitments. Many of you all have already attended General session on Monday or sent screenshots out to our team. Great job icon Mastermind here today. And then I know many of you are attending across exp world to different breakout

sessions and then one final, reminder, you all that are in that eligibility. And this is part of making sure you feel that cultural commitment. You all will receive an email survey. After exp con. So I know last time a shareholder Summit. We were very focused on the in World surveys. You all will get your Survey after EXT con. So we're just about 5 minutes, past the top of the hour. I'm going to do a couple of housekeeping things before we introduce our amazing guests today. So, housekeeping. I remember one. If you all would please, please keep your microphones muted for the

first first portion of this conversation, just to maximize the experience for everybody in the audience to make sure our presenters are comfortable, not getting that microphone feedback, please, please. Please keep your mics muted. If you want to zoom in on the screen. All we're really going to have today on slides, just some prompts for the conversation. We're going to have today about the power of Storytelling and Brandon. So there won't be a lot to zoom in on but the easiest way to zoom is using the stage Zoom feature down at the bottom of your screen, just click stage, zoom, and you'll

be able to see the stage. Clearly, you'll be able to see the presenters. Everything should be good. So, we have a couple of amazing guest in the house today, when we were, we thinking what we wanted to do with this session virtue. You know, there's so much going on so much energy. So it's so much excitement for many of you. There was a special announcement that you heard this morning. So there's just so much cool stuff. And we wanted to bring two of the women of the hours up here on stage to have a conversation with our icon agents and with our special guest, another agent that wanted to

jump in. We thought it was a fitting time with all that's been going on with any XP and all that's coming with the announcer. That was made this morning that we wanted to invite Kendra Hall and Courtney's got to run and we wanted to share a conversation with you. All this is going to run till the top of the hour. We will leave a little bit of time for Q&A. I'm going to run through the agenda. Then we're going to introduce our guests and kick this thing off. Serena, spend a little time getting to know our special guests. Many of you may know and love them already. Many of you may

be meeting these women for the first time we're going to do a little bit of reaction to this. Morning's big news. And if you didn't hear about the big news, I will share it again. We'll talk about it. And then we're going to get into the power of Storytelling and branding. We're going to talk a little bit about why? How and where will do a brief survey at the end and then we will open it up for Q&A. Someone introduce. Our first special guest. Kendra Hall, is the chief of Storytelling officer of Success magazine published author, and amazing speaker, phenomenal, leader. Kendra want to say.

Good morning, and welcome to exp World. I'd love to let you kick off by letting our audience. Get to know you just a little bit. First real time. It being on the stage year in exe world. Can you hear me? Okay, you're already rocking it. Hear you loud and clear solutely honored at the rail diameter to be here in front of all of you. Congratulations on your great achievement at being icon. I'm super excited that I didn't have to fix my I'm here. Although I did, because I

feel like, I should just say that this is the coolest thing I've ever seen in. My kids are huge fans of Roblox. I don't know that, you know about that. So I think they're going to think that I'm even cooler that they can like see that they get their worlds a little bit. But as you heard in my introduction. My name is Kendra Hall, I am officially the cheapest storytelling officer at 6 debts and we'll be talkin about 7, exciting news later on. But when I do say that is a title like, cheap storytelling opposite. You would be shocked at how many

times like a debt I get asked. So is that a real like what does that I? And then they say that sounds made up. They don't say that, but I can child probably thinking. You know, like what exactly is a cheap storytelling officer? Oh, my gosh. Did I hear? Is that a voice for my boss? All new to me, is very excited. Now, if you are familiar with Success magazine, if you're familiar with the success of Brant and as a whole and even if you aren't, I'm sure you can tell Justin Idol. That, that success is all about success is its the

magazine. It's the, it's the content. How about for Achievers, people, who are looking to move it to the next level in their, in their life, whether that's personally or professionally and if you think about it, stories is how we learn stories, is how we make sense of the world around us a story. That's how we make sense of our of ourselves of our own experience of the world. Now, I've been studying storytime for 20 years studying it in business. I'm now studying it in our personal lives and I know from experience

and from my research the power of story has. And so with my role at success as Chief storytelling officer. I don't even call it a job. I'm sure many of you feel like your job isn't actually a job, right? Because when you love it so much. It just doesn't even feel like work. I see somebody swinging from a New Mexico. I spend some good time in New Mexico, but my role there at 6 to help find and curate those small stories that that make a really big difference. Those small stories that can add up and that

leaves Clues and and give you guidance, as you pursue your own at half at 2 at 6 s. So that is done it through our Cover stories, that is done it through the podcast success, stories it with Kendra Hall. But all of it is done with the goal to give you those. I want to punch for a second because I really think it's easy. I don't know if you've ever had this happen, but you look at somebody who is further along than you, and, and maybe it's, maybe it's somebody in the outside world. Maybe it's someone

you've seen on the cover of a magazine, or maybe it's someone right here in the EXP world. You look at them and he think how did they do that? How did they get where they are? And really my job at success? And then what success is aimed at doing? Is to answer that question for you, but the little Stories, the smallest, the build-up, to a lifetime of success success at subscriber. I've been involved with the company for 15 years, and I'm thrilled. Let me have that title.

You also heard that I'm an author. So I wrote the book, if you seen it. Maybe you've seen at the book stories that stick. Do you have you read any? If you seen a buck you can give me like a little little baby in the chat, and if you hadn't, don't leave this room and go look it up right now. Okay, you got to be here. We've got work to do with the book is all about using stories in business. And I'm sure you've heard about this before. I know Courtney's told you I know that this is part of what you do. You heard, how important stories are for building your personal brand for

the value of exp. And in what you do, as a whole as a collective Community. This book is entirely design and what I teach is entirely designed to break down. Okay, so so, how do I do that? How do I cultivate? And, and curate those my own Miniatures, success stories and use them to build my brand use. To grow my nails, use them to lead my team. And then I mean as a speaker that I will, I will admit. I mean we're all friends here. Right? I mean, we have to be we're all together.

2020 has been a year has in it. It hasn't been easy. And when you look at that for the bullet point on the screen right there, no keynote speaker. It sounds like an esteemed to title and don't get me wrong. It's one that I worked really hard for, but when your whole job is typically to travel around the country and speak to thousands of people and then suddenly everything shuts down and no more than I live in New York City. We just got to a note yesterday from our governor that we can't get together with more than 10 people over this

holiday pics. If you got a big family, you're in trouble right though. So I witnessed the complete collapse of that aspect of My rule but something that I know you have experienced here and the world is slowly. Getting to know is the power of no matter whether we're face-to-face or were together in an auditorium. Like we are right now virtually at our messages matter and that they need to be shared and I get to share them as a speaker right now for all of you. So I don't know if that's a little bit about me. I'm going to pass it back to you cuz I don't know

how long I was supposed to talk to you can always meet me right there traffic. I wanted people to get to know you and thank you for the great introduction. You talk about stories mattering and messages mattering. And we have Courtney chapter in our amazing piano. They were going to introduce here in just a minute. But I believe we have a special guest Kendra who just popped up on stage because for our icon agents coming here today to our icon Mastermind and some of the other agents joining us, not everybody probably heard the big news. We officially announcing broke this morning. In

fact, Glenn. I want to welcome you here briefly because we have icon agents here for their icon Mastermind heart of fulfilling their cultural commitment and just being plugged into. EXT, con 2020. You shared some amazingly big news this morning and we have icons in here, asking in the chat. What was that big announcement? What was that? Big news? I thought having Kendra and Courtney was very timely and perfect to follow up on this big news. But Glenwood you jump up here and say good morning, maybe share the big news with our icons that didn't get to hear about it yet this morning

and then we'll have Kendra and Courtney share their perspective on the big news. Well, thanks, Curtis, and Decatur, great to see you again, and and Courtney, of course, I do. And I, and I'm not even sure if you sleep. I hear the epitome of there's 24 hours in the day. And then sometimes you work nights. It's been, it's been a whirlwind this last little bit. So thanks for joining us on the EXP. So I know you got a big event that you're part of today, over on success Partners side. They've got their big events. So thanks for taking time out of the schedule. Their

most, you probably already heard and if you didn't, we got a chance to spend a little time with obviously our, our friend, the Kinder. And I know, well, Stewart Johnson, in late, August early, September who owned Success magazine, through successful and through that, the relationship that he and I have developed, he offered to us opportunity, to consider the Magazine's publication and success. Pump. Which I jump all over because of my continued commitment to a personal development personally, but then also your shirt. I'm with the with exp and obviously, the

magazine we've been sharing with all of our agents Brokers now for the last, a couple beers and and there's so much that I know you a chance to meet in person last year, like, you're just briefly, are you were, you were introducing me and bringing me up on stage. Talk a little bit about we're doing with murbella at the big event that was real life and you don't just want to kind of just didn't know exactly what the I would talk about that specifically but given that that was a question. That's that's what we're doing and love to get any any kind of feedback on your super stoked super

excited. Thank you Glenn. And yeah, but I'm glad you were able to pop by and just jump in, you know, as soon as you know, this is always a special event. We try to make the icon Mastermind, a special event every year in in our live events. In this year. We we thought it would be special to have Kendra and Courtney here obviously, you know, the big news of the day being the success announcement, but also big news of the week was the EXP brand review and it's it's cool how the story ended, Brandon the messaging in the commitment to personal development and growth, and the commitment to

empowering our agents to continue building and growing their brand alongside the newest. Keybrand reveal just felt, like there was so much cool stuff. We can talk about here today. And having an intimate conversation with seven hundred of our closest agent friends, right and family. I conjure who are here today for The Mastermind. We just wanted them to to hear some perspective and appreciate you popping up to share the news with folks and Courtney. We haven't yet officially even welcomed Courtney to the stage with rrc morest world hoardings world Holdings, Courtney shock run Glen

joke that she doesn't sleep because I would imagine everybody here who's been a part of the story for the last, you know, really all of 2020, but for sure the last six months, it just felt so much energy and so much momentum around the progress and in so many areas weather be today success announcement or the brand reveal, Courtney, with all the big news going on. I want to welcome. Run to the stage. Courtney, for those of folks who don't know you, let's let everybody get to know you briefly and then I'd like to ask you to react this morning, to the big news, in the big

announcement in for Icon, needs an audience and Aria. Do not answer. What do some of these things mean to you. And what are you thinking in terms of looking forward in relay? Into our brand, our collaboration with success, and all the things going on. Call Chris. Thank you in England. Thank you as well. This is it a moment where I you know, I'm overwhelmed. My heart is full and I'm excited right? And so in his moments you go. Wow what I've been here for maybe. 5 months, 6 months, and the story. I'll tell you they quickly in terms of how I came here. Glenn and I met actually for the first

time I got you saw his face on last week, but I came in and met the team and joined and signed my offer all of an avatar. And if you would told me, you know, year ago, even seven months ago, right? I'd be standing right here with all of you feeling what I feel right now. I just want to take a moment and just really enjoy it because I don't know if I've ever been this crowd. It is it is like getting hugs from 38,000 people at one time. Right? And it's it's a wonderful feeling in my story. Like I said that I came here and that I could feel this connected to so many people

without actually seeing them is unlike anything I've ever heard before, and it's Brinkley's overwhelming in the best possible way, so, I didn't want to share that with you. One of the things that is most important to me is culture and how we treat each other, and that is what makes this company. So special, you know, when Glenn talks about personal development. You know, he when he makes a promise. It's a promise. And, you know, if he signs on the line literally right or I guess maybe Signature, it's so important to keep our word and Glenn keeps his word. And he said it was

important to develop all of us. He has been so generous with his time and getting it as being powered me to work with all of you, to be able to develop our brand, write our new EXT brand, everyone and thousands of people voted. I had hundreds and hundreds of calls, hundreds of meetings and you kind of go. Well, I am a high-strung person. I know that. But I'm going to use my high-strung this for good, right? And I feel like, you know, it has been nothing but good since I walked through the doors, hear my life is fundamentally changed and you don't type something back in here if your life

is changed because of of plenty of something as well. Yeah, right on right on. An end credit scene talking about connectivity, you know, whether it be the brand or success. I am standing and I'm standing here. You know, I know you got ready. I probably got as ready as I should have in terms of physically, but I'm, I'm all here. I'm all present. I'm all in. I'm holding a copy of Success magazine. I'm holding this beautiful magazine in my hands and I feel it. And I'm looking at the cover and I'm seeing the icons that are listed for the

first half of the Year. Obviously, you know, this press timeline. So we know we don't have these immediately printed, right? A little lag there. But long story short, is there so much opportunity with success. And there's so much inclusion and this brand connects. So well with us and our values. And I think something I noticed a one hitter. How long have we known each other? Now? Couple weeks away right now and that's what happens when you come into the world and you meet people. You feel that connection and this is all connected. I love according to

what it, what a great message. What a great sentiment. I I want, and I really want to ask everybody to stop and pause for second and we are going to kick off. You know, the official for sure. The Mastermind we're going to get Kendra and Courtney, you know, passing ideas back and forth that I can help impact your business, but I just think there's something super special to recognize about this room right now. Write 730 in in this icon breakouts, right? Not. Everybody is a current icon agent. Not everybody's in their icon, eligibility year, for Ward. This is just our family,

right? This is just XP agents Partners, friends, staff all together, but importantly, in our exp world. And so, as Courtney's talking to you all about culture and connectivity, and as we go or grow from, 40000 agents to a hundred thousand agents next year. I want to invite and encourage all of you to leverage this platform and maximize it, make it your own, get the most out of it. There's something. So you And I know for all of you icons, especially, right? Spelling, 40, 50 units, a year, maybe a hundred, maybe a few hundred for my big Meg icon team

leaders in here, right? It's not always easy to get into the world to spend time in the world to be in a class to teach a class. But as much as you can, you know, making this Brandon, this platform, your own also means plugging in in these areas where we have connectivity, right? Just leveraging. And getting the most out of it together. It's very important. It's an important part of the story. And so just to see you all in here and to be able to recognise you again, congratulations or icon to be able to share exciting news and have an intimate conversation with some of the

leaders of our company, right? We got Glenn B. Courtney and the leaders in the new Leaf partner Torino, the new company successful. We're going to be in business with just really cool. I want to thank everybody for being here gland. Again. I want to thank you for popping up and, and jumping in and just sharing some perspective with their icons here in the announcement. For Courtney. And Kendra. I think what we came here to share with our agents is just a conversation, right? We're going to talk a little bit about the power of Storytelling and branding Kendra, in your role, as Chief

storytelling officer and Courtney in your role as Chief marketing officer. I know you both have a lot to contribute and share with our agents here or icon agents and our other guests, as well about the power of this. And so, I know this is a subject kind of near and dear to both of your hearts. We've got a lot of great folks in the room and I'm going to kind of just put some prompts up on the screen. Things we talked about in preparation for this conversation today. I'm going to let you open Kendra. You started talking earlier about the power of Storytelling. You started talking about how

and why these messages matter, but if you're sitting here as an icon agent or aspiring icon, agent know what you should be thinking about, as you've heard Glenn, talk about purpose this week. As you've heard me talk about collaboration and connectivity. What story are you telling? How are you going to leverage the resources available to you to build your personal brand, your team, your business to collaborate with others. And I know Kendra. This is kind of area of focus and speciality. So I just like the kickoff, with opening it up to you to talk a little bit about the power of Storytelling

for the stage and audience and then Courtney feel free to jump in here. When you hear something that resonates with you, and let's just have a conversation around storytelling and Brandy to get started. Love it. That is most important is again, you've heard this before it, that your story is your brand or you need to be telling your story and I and it's very true. But what exactly does that mean? And this is what you the thing to remember is that people don't just want to do business.

They don't want, they just they do. Just do business with people. They want to do business with people. They feel like they really know. They feel like they really trust. Well, what is that cheap? Usually that takes a lot of time to get to know. Someone to feel like you can trust someone. The good news is when you are communicating your brand through your individual personal stories. It creates a fast track fast. Track for them to think that I owe ya, I've experienced that before. I really enjoy those same things or in through

your stories and it wouldn't even say it has to be one story. All of us, all of our personhood on our brands are made up of lots of little different stories for every story, you share that the part of your overall brand, it's an opportunity for people to to you. So. So I would recommend in here's just a little take away for you and action item is to make a list of all of the Think that you want to be known for in your work if you want to be known as as dreaming, the biggest for your clients or do you want to be known as the one that can make

any deal? How to make a list of a few of those things that you want to be known by that? You want your brand represent and then go one step further and think about moments in your experience where that quality that at that value, that, that piece of you was an action, tell the story of the time that you did this this and this and made the deal happen. A lot of times. We we stopped at the big word for the big promise and we don't actually go forward and tell the story. And I think,

you know what, you really nailed it there and terms of Storytelling and how you connect with people. One of the things that connection is being to this company. And and do you. And Glen is this level of, you know, when some of that go there. So authentic, I don't really know if there's an alternative to being authentic, it didn't occur to me. That you could just show up and not be yourself. But I think we all know that, that's something that can happen. And when you think about Grand, what really, in Deers a brand to me, is when somebody share something with me, that is not about

being perfect, right? When it creates a level, or a layer to them, that I didn't know. I'm Glenn one pops right into my brain right now. You were telling a story, you know, the pain, vs. Purpose, and we've had this conversation before and you on stage of the day and you mentioned something about a car and I don't know why this is cuz I took my parents card once when I wasn't supposed to in high school and burnt a hole in the seat with a cigarette, I'm not proud of that. She mentioned that you were driving a car at one point you didn't like and I get stuck with me because It was just a

moment where I'm like, this is an interesting beautiful way to let people get to know you, right? And I think Glenn does a great job, but I'd like to hear what do you think about that and how it helps our agents when they're out there? You know, I think that I think that's exactly. It does exactly what we need to be going for. It doesn't always have to be also and it's going to sound a little counterintuitive, but it doesn't always have to be about exp. It doesn't always have to be about the business. It should? It can be those little moments. Like I I shared a

story the other day on my Instagram account, for example, of a really small conversation. I had with my son and the realization. My son is 9, the realization at the end of that conversation was basically like, wow, I need to cherish every one of these sweet conversation because our time together is, is a limited soon. He'll go Lawson and B,, A man, the amount of engaged and comment, and direct messages that I got. From people, just sharing that one little story. It just depends it deep into those relationships and end. I

mean, meet, you know, we measure so many things by likes and whatever it is, but by being authentic and sharing a little slices, those little Snippets of everyday life. You, you, you can deepen the relationship quickly. And then also expand how well, they know you and also how they see themselves. I love it. I love it. Thank you for all the great. Great ideas, great conversation. I'm curious to Glenn ice. I see you if you're on stage. I think Courtney was seeing if you were still with us. I'm here. Yeah,

you know, I couldn't agree more with it with it with the, with the story. I mean, I think to some extent that's what makes us real. He is talking about the stuff, you know, stories around the struggle. And in order to you'll get to where we're going generally, not all of us, but any flights it and it's a real, the real struggle, but we was stories and stories, make us real and relatable, because most people struggle with stuff. In life. And and if, if, if you don't struggle, then, you know, what is the middle? How do we relate? And that, you know, that was the story of me

you're trading in the Chrysler Concorde On The Go Metro cuz I had basically went broke. I was screwed up my credit. That was a whole bunch of really bad stuff back in the day, when I get my real estate license. In the Ford Focus wagon. I left out the case, but then you're one of them too expensive home in the Bay Area in the sky blue in because I was doing this thing called a bike or, which were basically taking photos of homes, were buyers affected. Any

people that responded was this really, really, you're wealthy guy and he can drive around in the Ford Focus. The windshield wipers, quit squeaking, and my brakes are squeaking, and there's the burn in the seed and there's a crack in the windshield. And, and I was so, so self-conscious about how that wasn't provided, you all so much service on the hand. And I was just, you know, I was working my three way through the process and he ended up being one of them probably three or four of most expensive

house sales that deer in, in, in our market. And and yeah, it was pretty crazy. Your how is able to serve break into the mark and so use this. What I had available to say must have got a nice car. I can tell you that's not entirely true. Vacuum sales stories are good story behind that fit that we can share with the audience 58, if you have. Okay, if somebody has a Kirby Kirby Kirby sale in that this song, Kirby's, you know, I am. And it was, it was literally, the sort of motivational thing that we go through every and I was like, 17, 18 years old

and it was like, it was anywhere. There's all these songs about and cheesy and totally bizarre respect. We could go knock on doors and South Korean acting players. Too funny, too. Funny. Never everybody wanted to know that in the chat. Somebody brought it up in a couple people had to ask. So I love this conversation and I want to I want to bring it back, not only to the story, right? But to the brand a little bit Courtney and I want to toss it back to

you and and sort of talked to her icon agents, you know, this collaborative approach to redesigning our logo to change, you know, you talked a lot about the hero Brian Courtney, kind of being the agent. And so as we talked about the story and how people want to know you and people want that on the intensity, you know, to our icon agents in the room in our aspiring icon, agent know, your brand is what people actually buy into and remember your personal brand. And so I think for Courtney and team as we were thinking about the brand and reimagining and collaborate with agent that was so

important. It is brand set people up. Courtney Ford in their story, effectively for Branding their team, in their business talk. A little bit about the power of the brand Courtney for Icon agents in our aspiring icons. Absolutely. And yet, I think brand is such a big term, right? You know, it's, it's the brand promise. It's the, you know, I mentioned before when Glenn makes a promise and he's fit, right? So many things. It's what people say about you, when you're not in the room, right? It's a feeling that you have towards me when I'm talking right now. And when I came in

and I saw the brand, you know, I was trying to understand and I have a background data analytics and I wanted to know, okay, if I can do people like love the visuals. I've been hearing a lot of information around me. And like I said, the brand is your story. It's a promise. It's also the visuals of your company. That's the most near the logo is when it was recognizable, portions are Brandon. Normally when you do a brand reveal, you you start from the perspective of kind of what kind of tree I was. What would I be right across this? Right? And I have 20 plus years of doing some level

of Brandy probably launch, maybe 30 branch. I've never gone about it this way, my whole play book of what I would have done in this company. I threw out day one because I recognize this place is special what I did before. Is it going to be what I do going forward is it's it's it's something that is uniquely ours and I compiled. A lot of research were talking like, you know, thousands of people, you know, doing in that Marsh who are essentially on the logo of the visual aspect. And the reason I wanted to do that is I think it's a very important not to make what I would

consider to be ego-driven decisions, right? This was not about me, wanting to run. You have to know your customer your audience, you know, you are very important to me. Our agents are our customer. Our agents are the hero brand. So when I'm looking at this Cloud on, looking at your right and I want ours to be complimentary. I wanted to be something that you're inherently proud of right and you know going through this process. It was controversial, right? Shane just controversy. I think, even if you look at this hole, we can do lots of things that happen if and tons of surprising

announcement every single day, it's spontaneous, right? We're always ready to spring into action and the Brandon fatbit, we were able to go into the extra to two different rounds of voting, right? We had at, I wind up going to work place which is our internal group, right? So that people and is interested in you, and I had to plan this. But when we noticed that there was some brands logos on time at the logo here, that we're basically type, we were like, okay. Well, let's put it work place, but people see which one is winning 3x, and who is voted on it, right? If you think about

our values, and I know this earlier, it's about transparency and values are part of our brand and a part of how we get things done here. Right? Like it's hard lot of times, you know, you think about your own personal brand. I have I'm a recovering perfectionist and it took something I deal with everyday and I Something, I'm joking, but I'm not how many of you have the same challenge, right? Where they think everything has to be perfect. And you drive yourself absolutely crazy, right? You got to figure out and be very self-aware. Some of these things and you have to leave yourself room to

make changes when they're necessary, which means that you have to leave your ego behind, right? Which is what I always want to do. And you have to make sure that you're talking and thinking about your customer first your audience agent, first. I want you all to be at 6. S will not the key word today, as possible. So does Kendra, so his girlfriend. So does Kurt Success magazine, right? It's personal development. These things are all very connected when you think about me and, you know, I read that you wanted me to pull on is that we built this

brand together. We did it like nobody else and we did transparently. We have some fun. We help you sleep. Had some I would say construct. Conflicts with that was part of it, right? And it's going to go down as as part of the legacy of our company, how we work together, cuz that's what really matters and that is inherently. That collaboration is a hair Lie, part of our brand. I love it. I love it. Courtney. Thank you so much. So we're trying to get a couple of questions in the chat that makes me want to move the conversation now to talking a little bit about Without without kind of

called the the strategy and the channels a little bit, right? We have such a, I think such an interesting backdrop of things happening in the industry in our world, you know, school's demographics changing, right? We just have Jason Dorsey up this week with one of our Kino's, talking about the different generations, and how they receive information, how they communicate talked about. For example, Millennials being thought of as not great communicators. When in fact, they are phenomenal communicators just in a different Channel. I just in a different medium,

their phenomena in communication in in text messaging social media there, more comfortable looking at a screen and they are looking at it an audience, but that doesn't mean that they can't tell their story. It doesn't mean that they can't leverage a brand or be collaborative to somebody was asking this one's for you Kendra. They were talking about or wanted you to talk a little bit more about how you build your brand, how you tell the success story and when you started talking Does Kindred in kind of preparing for the session. You talked, about, not just a y, but the, how, and the, where,

where do you go? How do you get this information out? What are those channels? Obviously success has been phenomenal strength, but there's the digital channels and there's the other thing. So, Kendra through your personal story and anything you want to leave in here about sort of your experience and success, talk to these agents about the why the how and the where of telling their story and building their brand. Of course. And you know, Curtis, I think you said it right there is that we have you listed off just some of the success meet. We have the magazine

magazine has a long reputation of these people have been getting the printed copy of the magazine for a very long time. And when I was first introduced to success, there wasn't even. I mean, we were still using my space like that wasn't. So, you think about just even what has happened over the course of the past 10 years and that is when it happened. It happened for Success on a, on a big scale. It happens for every one of you and that is, we've just expanded all the different ways and and

possibilities for communicating with people for getting our messages out for you, getting your Brand your Big Brand out there and I have to pause for a second and say Jason Dorothy is a dear friend of mine. So I saw that he was on the on the Instagram page is having spoken. I think it was just yesterday. So he's great at but that's another thing that comes up, right? Is it? How do I communicate across? You have new generations of people coming into the marketplace and wanting it different things. And the good news is I just I

want to say that Right off the bat. And that is that no matter how old they are. No matter how young they are experienced. You've seen this in their team as well. I'm sure no matter their background. We are still no matter if it's a virtual or in person. We are all still people. We are humans and humans want to hear stories is so all we need to do now is use all of these different mechanisms. These these tools at our fingertips to share those stories. It still be thinking about all the different

communication touchpoint that you have with the people that matter to you and your business. Whether that's clients and customers, whether that's your team members, whatever, whoever those people are, where are all the different ways that you communicate with them A and B. What are the key messages that you need to deliver? To get your to make the points that you need to make to influence. The behavior. Is that for your success and you need to influence. Once you answer those two questions now, but it takes, it is again, looking through your

experience and and finding those moments that illustrate them because when you're telling stories, no matter to whom, or where I mean, I don't know about you. I have a love-hate relationship with social media, but one thing that is for sure. It's a great way for people to get to know, to get to know you and get to know the real. You is, if that's the case, but actually Courtney. And I, you were you and Courtney, you and I were talking about this not long ago about the face-to-face interaction. When did selling a home and how, I'm pretty sure the last

two houses that my family has purchased. We got the house because We told our agent, the story and the agent pass, that story on to the seller. And I think Courtney, you said you had the same thing as story an important part in in one of your transactions, right? Absolutely. It's the first, the first house I was able to buy the the real estate in. This is a while ago and the real estate agent. I'll tell him briefly, but long story short, this woman had been in her house for 50 years.

She built the community park across the street. This is her home. And unfortunately, she was going to have to go into assisted living, right? And an agent called and said, you know, we think we forgot at home. We know, I know it's going really well. Let me know whenever, you know, 20, 30 years and, you know, I could get her an offer and I thought my first feeling, was it eat. I don't want to, like, take advantage of somebody who has to leave, and I didn't know how to react this way. Anyway, so she convinced me. She's like, no, this is We eat, you know, if she wants to sell her house,

right, but she wants to know is going to go somewhere. Good. So she she took a picture of myself and in my husband and my step daughter Kaylee and she brought it in to the place is going on with saying, this is, this is the new place and the woman looked and said, what's, what are their names? And she said well, my granddaughter's name is Courtney. I want them to have this house. That was it. That was it. And I felt I felt better because I knew she wanted us to have the house that we don't even that you really want these sorts of things to feel good on both sides, but I bought a home and I I

don't think I understood the impact that even as a marketer like my marketer, I don't think I understood the impact of sharing even my name. And you guys, you guys know this is your experts, your markers. You do this day in day out. So I'm sure you have hundreds of stories. Put them in a chat. If you heard something like this happen or you've been part of it, right but helping people connected feel good about the biggest purchase and what is most likely the majority of their net value their home. That's where you create the wind went, right? That's what everyone. Everyone, if you write.

I just I need. I knew that with neck with you and I'm glad you brought that up. And I think it's you said something there that way, that was, I think it's important to bring up and like, even I. So this is my entire work is storytelling, right? So I'm on all different levels. And even I, and then I want all of you to remember this. Even I sometimes then I get nervous that maybe now isn't the right time for a story, or why would I include a story here? But when you take that risk and you, you really like except the value that fast or that's when real things can happen. I was just thinking

about. So I we just bought it was, it's always been my husband's dream to buy a beach house. And we found this beach house. I call it a house is more, like I'm shocked, it really was and it was little. And now it was passed on to that the daughter and it just wasn't a bit for either of their lives. They were grounded children and grandchildren of their own. But this was a house that had Precious Memories for them. And the first thing I saw when I saw that, but it reminded me of my cabin that I used to go to growing up. It was

the exact same way when you walk into the house and had the exact same smile and all the sudden, all these Memories came rushing back to me. I have a leaving are stressful day today. Life, my parents when I was growing up and we would drive out 5 hours and grew up in Minnesota. So we would drive up north minutes earlier. Drive up, north to go to the cabin and you would walk in and you would smell that smell and you knew that you had a weekend to let go and just enjoy each other. And and and we wrote that story and asked the agent just please put it

in the letter. And again, I think now this is important to say these stories need to be true. Makeup stores. Do not light up the opposite of authenticity of but again, it goes back to you when we're talking about why? How and where I know that, you know, the part of your job is to really get to know the people that you're working with and and and as Courtney said, make them feel comfortable on both sides and then once you know them, you will be better equipped. To making sure that that you can. He's there any concerns through stories is so

but I want to make sure you walk away with their yep. Couple of touching stories Kendra and Courtney. Thank you for sharing and just thank you for getting getting personal with this audience. I was absolutely the goal. Everybody of of this this icon Mastermind specifically, even though we couldn't be together in Las Vegas for we'd all love to be, you know, hugging and hanging out and sharing these stories over a couple of adult beverages maybe or breakfast, you know, just wanted the chance for Courtney and Kendra to share some amazing Stories and because Glenn popped in here

and because Kendra talked about the letter, glad I'm going to take us for a little turn here. And, you know, just this isn't scripted everybody. So bear with us as we kind of collect our thoughts and get to, you know what, I aim to get to hear, but glad I've got to slide up on the screen and were talking about stories, were talking about branding, were talking about the why? How and where? And Kendra talked about the letter, they wrote to a seller, right to get that cellar. To be moved and to feel like this was the right buyer for them, right? And as icon, agent and aspiring

icons on the audience and we talked and things all day long about selling real estate, but I want to change gears for a minute because there are also hundreds of guests in exp world this week for exp,, maybe thousands because we had about four thousand potential guest registration. So we have agents that are actually considering e x p as their new home. Welcome. Welcome Laura. As an example, we have agents are considering exp as their new home, right? And glad I'm going to put you here in that in that seat of you do for our icons and for our guests to know, to hear a message directly

from you as the founder with the vision that you had more than a decade ago. And where we are today, still pushing and iterating on that agent value proposition. I'm going to give you a chance to talk to this audience. Glenn about why, and how and where EXP You're not going to agent here today. And you walk away with a story of the idea of telling your story from Kendra, the idea of your brand from Courtney or to hear directly from Glenn. How we think and talk about exp. What is exp. Like as a home right now, Glenn for agents. And why how and where could we be telling this story out to the

world as an exp agent? Yeah, I know. It's no thanks for. Thanks for the question. I'm going to go back a little bit to Mondays conversation. And which was when it when I talked about about hosting is the first stage of pain and in one of the things I think that you're as we get 38,000 past 38,000 agents in and we're on our way to the number is, but I certainly it's going to be $40,040 plus by the end of the year. And then we start take that out next year. And you can listen to do today for an ethical sort of

battle it out. In terms of the agents will be attracted everything and we could be up to six figures but made it until the end of next year, early, early, 22, but, you'll reason, why is, because we're not coach thing and I think as an organization and has agents thinking about where do I, where do I? Hang my hat? Where do I want to put my single? I think we want one things as you want to be with organization. That does not take what they're doing for. Granted even look at a lot of brands that

have change for for many years. Don't really have a platform that don't have leadership that truly thinks about breaking things to make things better. They think about not breaking things. So, I think the idea that I keep on coming back to is that when we as long as we operate from the purpose of the rating, on the age of value proposition continue to invest in our agents Brokers, and obviously, the associated with success is just another example of that, as long as we keep on doing that we don't post expg will be the best place to build

a business, barn on. And I think we picked assistant on this since 2009. We weave Not to say we haven't posted from time to time because we have, I have personally but we've always go to the next level and and happy continue to to to make move. That impact, everybody in a super positive way over time. And as you build your independent practices, what type of platform do you want to be a part of what? What type of platform you want to create a legacy on and an

ultimately, you know, how can you you play a role in making exp that the best place to possibly can be in? And of course alignment like nobody else has through the equity equity and everything else. So I think when I have, if I'm thinking about it from a real estate agent perspective and you started think about to be around We debating, who's doing something, two things that are interesting in Aiken. That's worth talking, about exp has to be at the top of that list. And if it is at the top of the list that

you got lots of choice, why wouldn't you hang your license here, you know, and then and then and then why are you going to be so successful on the HP platform? I love the other. There's a topic called affirmation, which is really to talk about things in the Y, rather than saying I have to be successful instead of, why are you successful? And why are you can you be more successful? And it's not to prove its to improve. You know what you talked about earlier this morning and if we did go from GroupMe to

improving and whatever you going to be successful pxp, and we start to just answer those questions rather than stating. Motivate me, the affirmation. I'm going to be sick but more. Why am I going to be successful? Because I'm boring and others. I'm going to be successful because I've got greatly Jenner times. I'm going to be successful because I'm always a constant learner and I'm possibly working on personal development for me and others knowing you. Think about all of those? You're going

to be successful at the XP and you just articulator all those wise. You can't be successful at the XP and I would just, you know, again just challenged everybody to sort of operate from a different mindset and guess what? We get different results. So that's my my quick little impromptu conversation piece. Speaking of different modes of communication, glad I think if my twelve-year-old was here, he would drop what. I think they call it a gift in the chat box, and it would just say boom. That was the mic drop. Glad I want to say thank you for really jumping in on. No, notice short

notice. The epitome of being a child, being highly collaborative, making this fun for Icon agent, Kendra and Courtney. I cannot say thank you enough. For just the words of wisdom, the strategy, the stories you shared here with her icon agent. I'm wrapping us up officially right on time because Courtney and Glenn. And Kendra. We actually have icon agent Award winners, who attended this session, who are literally jumping from here in about 60 seconds, to go host other breakout session in other tracks. So I want to make sure we're to be respectful of their time and their commitments and

allow them to jump at the same time. We had a lot of big news today. Write the announcement of the Success magazine new game. Plan, we rolled out the new brand this week Courtney. And, and as we know, especially to our icon, agents know, these kinds of announcements and news, you know, they're not taken lightly. They're, they're super impactful. They're really important. And so, for this track, what we have next is, doesn't start for 30 minutes. So we have a 30 minute time slot here. We're, we're actually going to do something super unique in this track. I'm a, I'm a big breaker. I

like to break things and I'm going to try something different with Bobby Martin than a couple other guests here in about 30 minutes. So I can invite all of you to either a stick around. If you have any questions related to the EXP Brandon stuff, Courtney, if I could ask you to hang for 5 minutes just in case any of our icon agent asked anything in the chat. We can kind of talk specifics here to have a conversation with our, with our icons around the brand and Dequindre. You're welcome to hang as well, if you are able to. But also Conclude your session, you are able to wrap and it will

say thank you kiss. Anybody. Ask questions about Success magazine? Glenn. I know you got to jump. You're welcome to roll out as well. Thank you. Thank you, but will hang around for a little bit of Q&A here and then in 30 minutes were going to start what we're calling the saving. The industry Workshop. So if you want to come back to do something unique and cool in about 30 minutes, Bobby Martin and I are going to try and break this out of town for a little bit. We're going to do a mastermind breakout private volume, bubbles. Bobby's got a couple of Google docs. Were going to create.

We're going to do some cool stuff. But if you want to hang around for any Q&A, I'm going to hang here, you know, it can be any question. You want to ask related to Brand success. You got our CMO Courtney. Let me pause for second. Make sure I'm not putting you too much of the spots. Are you able to hang here for a little bit of Q&A? If our audience wants to do some Q&A, absolutely, a hundred percent. This is my priority. Perfect. I know I want to be respectful of your schedule. Do you have any extra time for the next few minutes to hang around, or do you need to jump to your car? No, I can hang

out for a couple minutes. So I should say, I don't know how to, I don't know how to leave. So if I just got to the hotel, California. When are you going to sing that one to get Glenn to sing Hotel, California? Ever people in workplace chat talking about Glenn, just saying the Kirby Vacuums on. We're thinking of Kirby, vacuum Christmas carols. You got a whole plan in the back panel among the staff. So that was, that was fantastic. So everybody, if you need a break out and head to another track, go for it. This was the official icon Mastermind. It's a wrap. We

are going to hang though, for a little bit of Q&A. So I told you I was going to break this room. So here's what I meant. Do for Kindred Courtney. We talked about story. I'm going to let you all get a small feel for who's in the room. So if you're sitting in the audience here still right now, I'm going to ask you to do me a favor or anybody who's ever been in one of my training classes. You'll know the drill before. Everybody else is going to let us share some stuff with Courtney. And Kendra before we officially open up Q&A. What am I asking to do? Is if you're in the audience, I'm going to

ask you three questions. Glenn positive chat for a sec. I'm going to ask you three questions. I want you to type the answer to all three in the chat. No, Mike's no audio just show. Our guests your stories. I'm asking three questions. Question number one. How much experience do you have in real estate? Don't hit enter. Just question number two. How long have you been with exp Realty? If your guests just type guests? Don't hit enter till you've answered all three paws. Don't hit answer. So you've answered all three.

And then question number 3, describe your brand or story in three words, three to five words. Once you got that done, then hit enter and Courtney and Kendra are about to see about three or four hundred answers. We might break the room for a minute. Just want you all to know who's in the room before we move move to Q&A. 15 years, 12 years, 24 years, brand new, a ton. Fun bold. I catching is the story Cool Tech social media. I love that Integrity. Honesty experience 37 months with the XP 4 years with the XP 2 months for the XP 4 months of the XP 3

months of the XP. 5 years with the XP Leaders Eat Last. Service. Listening Integrity veteran. Thank you for your service. Flipper, new mom. 13 years, year-and-a-half Diamond team. Holmes, love people. Hyper local expert. Super cool. I just, I wanted to give her audience a chance to tell their story little bit Kindred Courtney here. We've been talking about story, storytelling, helping people, you know, position themselves, explain their brand and explain their

story. Just wanted you all to have a feel for who was in the room. And, and this is only 500 of the 800. I think we had in here problem. Solvers Tahoe? Tony. That's all we need to know. Right there, right there. A cool spot. I just wanted y'all to get to see who was in the room. So here's what we're going to do. Now. We still got about 15, people finishing up their story. I'll let you finish it up. I want you all to try and focus your questions a bit while we have this to 1/8. You got the CMO of exp World Holdings who has done a number of things specifically most recently related to

Launching the New Year's D, brand in collaboration with R30, a thousand agents leadership, Etc. And then you have the chief storytelling officer of success. Who Glenn just announced this morning that ESP World Holdings has an intent to acquire Success magazine going to be integrating and partnering with the opportunities there. So specific questions around the new exp brand Success magazine or for a chief marketing officer, Chief storytelling officer drop them in the chat. I'll moderate here and then I'll if you see one, you pick up on, you

know, Courtney or as well, feel free to jump in. But I'm going to, I'm going to grab what we see here and get to the ones that I think. We can talk about. Just a quick little thing. I mom I can do a little slide on me right now in pain. So if we want to just do that, that would be that could be something that we could do, we could do to make it to even easier. Absolutely Glenn, if you want to and you have the time. If you're able to, let's throw up their fly, do and we get a hashtag and then you all can send your questions to slide up so you can go to slido.com perfect. So slido.com

from your computer or phone everybody, and you just use the hashtag icon, QA, and it'll throw your questions up here on the screen and will allow Kindred and Courtney to grab them. But Courtney real quick in and Kendrick and contribute here as well with the the plans to acquire Success magazine. Just speaking at a high-level. Obviously, we can't go into too much detail, just yet. Courtney a little bit about what this should mean or could mean to our agents. First, in first and foremost and in what was really getting a lot of the intent, right? There's a lot of

wonderful things and then beat the possibilities. Are really endless. A success. That's first and foremost, but I will say, you think about personal development. You think about Jim Rohn? You think about the power of helping people become the best versions of themselves, right? That is really at the heart of an anal gland. I know of some of the decision-making that you had around this, right is bringing people from Pain to purpose and this fits in, with the master plan of, how do we give you the best possible resources to be the best version of yourself?

I love it all about all about resources. I mean you heard Glenn talk everybody about just continually innovating on the value proposition and you know, just as you should be thinking about that in your business. How are you going to continually in rate, on the value? You deliver, you know, to your clients, to your business partners? Etc. You know, that's something that that exp World Holdings Realty staff leadership is constantly thinking about how do we add resources in a few? Just go to success? I think it's success.com. You know, you're just going to be able to see what an example of

those resources look like today, and then you can imagine that There's going to be more resources down the road. So exactly. This is Kendra at, you know, another thing to consider is part of your success. Here isn't just isn't Justin in an outbound, right? It is ingesting in a transactions are units or whatever part of your success, is also as a growing and, and and nurturing, the people on your team. And so, in addition to the fact that he is the only person, the only company is the only place that that owns that established respected

brand. But again, those resources are now at your fingertips to help grow and develop at the, the leaders around you. So it was you thinking about storytelling and you're thinking about that, that how you can continue to grow your success that affiliation is, is valuable on on so many in a 360 way. Absolutely. I love it. Okay, cool. There's a there's a good amount of a good mix of questions up here on the slide. Oh, let me kind of scroll through them here.

Play the touch on the luxury, brand question, a little bit. Like you want to take us out there. You know, it's a, it's kind of seems a little bit. I don't want to give much away. But can you guys come at and again, sorry, going to have to Duncan Wardle on on, on Monday. Can you imagine what the association with with fast? Might be a luxury space and what that might look like. Anybody is anybody's Minds is kind kind of just starting to to expand exponentially. How this Association

could lead? Dog tail really nicely with luxury. It could be huge out. I was trying to remember Duncan's Matrix, right then? So on the left, it was rules, right? If you think about rules, how, how is it always been done, traditionally? Right? At every other big-box everywhere else. And then in the middle of category where you're setting this audience on fire, here is imagine if right. I think that that's what Duncan called it imagine if and so yeah, the possibilities are huge and endless

and we all know that. That's a hot topic for our agents in for attracting other agents and for really just continuing it to elevate this brokerage and take him, take things to the next level and help our agents Elevate their business. I love it. I love it. So I know we can't go into a lot of detail just yet, but absolutely a topic to be thinking about thinking on. But if you want to just you know, if you just want to kind of blow your mind a bit, and I'm not at obviously I'm not saying anything other than just imagine. Just imagine all the different

things that we thought about and how the association with a success for and could be a total Game Changer in back category or in that sort of the way. It's always been done and think about that. Crossover between e x p r, o b and and the success brand I'll give you a couple ideas. Think about what does what do LaShun learns start to look like when it's it's no longer just an exp Realty, lunch and learn, but it's a success lunch and learn where we are actually bringing in somebody to help level the group with some really proven

strategies to help people speed. In association with the XP, just isn't just an idea. Think about what it means for a sort of collaborative. Type Ocean, Think About potentially the future of events in fewer maybe at the same time and exp with the event is going on. There's a matching parallel success event going on. Same venue, I think about the types of speakers that we've filled overlap with. So just just imagine what that might look like. And think about, you know, again, what does it mean for luxury? Since that was the, that was the question?

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Access to the talk “ICON Mastermind Breakout with SUCCESS Storytelling Officer Kindra Hall & eXp CMO Courtney Chakarun”
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