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THINK GLOBAL CONFERENCE 2021 - Key take-aways from launching my global SAS business

Alexander Isora
CEO and founder at Unicorn Platform
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The Think Global Conference 2021
April 15, 2021, Online, USA
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About the talk

Speaker: Alexander Isora, CEO and founder at Unicorn Platform - RUSSIA

About speaker

Alexander Isora
CEO and founder at Unicorn Platform
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Hello, my name is Alexander is Aura. I'm the founder and CEO of unicorn platform that landing page builder. I'm happy to be here speaking. Today. I would love to share my knowledge experience. Kate takeaways from launch in my Global saas business. I hope you will find this presentation indicator of and somehow inspiring. So let's start. But first, let me introduce myself. I'm leaving in Russian. Oh my childhood. I didn't know what to do. I didn't know

who I want to become what you'll be my profession. So, I started to learn. Polytechnical University. I was learning how to design, power plants electricity. It was extremely boring and lame. So after a couple of years, I decided to change my profession. Then I discovered that development and fell in love with websites. I quickly learned how to build simple websites with HTML and after a couple of months of thinking YouTube. I got some beginning experience with some confidence and found my first

job. So my career as a web developer starts from 2014. After working for two years, and getting some experience in building websites. I'm at my first partner and together. We built a small-time design related business. Fever ceiling HTML templates. Again, I was released in Russia and restarted to make sales for what it was a whole new world to me whole new experience for from you up the coast and changes. But after 1/2 years of being a co-founder of the small company, I got much

experience in March in sales, customer relations and the most important. I got that Clear Vision the understanding of the industry of website Builders. I understood what people need, whatever website Builders lock. So I decided to quit and found unicorn, perform. Let me tell you briefly about this project. It was founded in 2018 and it's my full-time job. Now, the only project I'm running. Unicorn, perform is a simple landing page builder for startups. I decided to build a website builder. It's just Where is simple much simpler than any

existing solution in the market much simpler than one bounce mix WordPress. And this is my future. My biggest benefit from his simple. And it's a classic subscription-based Model people. Pay monthly price to build a website and have it online. Our customers are mainly based in the US, Canada and Europe, Asia. It's actually worldwide. And then I go too much experience during this later for years and I used to share it. When I was starting unicorn, but for him, I was alone in with you. And I only got first employee in one year. And today we are a team of four

and all four people at are based in Russian. What are still making sales worldwide? I wish to tell you how we are, cheapest Paul resale worldwide, and I have to start why it's important to Build a project, Global first. If you want to build a project and make it global. You should start global. When people lunch on you start up something like this, to let me first, get some Traction in my own home country, and then I will scale the whole world. There are some benefits of launching workout first. The first

benefit is of course, simplicity mean, you understand your customers very well because you speak the same language. We think the same way you might sales and purchases in the same way you communicate. So it's much more easier to start Versailles to locals. Will get your first 100 customers. You will start moving. You can get some initial Direction. What could be more? Wonderful, perfect. But there are some an obvious candidates, some disadvantages of focusing, only on the local market. If you start local all your business processes,

the whole project will be tailored for locals. Only. What does it include support gay rights? What post your copy marketing creative? Your product updates will be again, based on the locals. Back, note on global feedback. The people you are not speak English, very well, maybe because it will be enough to speak. Your local language on them. The boring stuff like taxes, be linking for invoices, all that kind of stuff. Again, will be tailored only for workouts. and then changing

your Welcome ways to start up to a global will take much, much effort. It will take ages for you to translate inch guide product to educate your stuff, to give professional support, for English-speaking people. It'll take ages to build trust and a relationship with global customers. Because if you are right on the, in your country, your Twitter timeline, your media mentions, all in your language only, you will not get in the global magazines. It will not get a huge Twitter history because you will only populated in in in

your language. And that's very important for saas, business relationships to build trust. It takes ages and the earlier, you start. The sooner, you will get successful. I know some big companies in Russia, which started in Russia, only. In the five years, we conquered the whole Mart. Therapy nurse care when we decided to go Global Way failed again. Because changing the way of thinking and changing each little piece in your business. Abnormal Seafood, colossal piece of work. And the earlier you

start doing the things, right? But father, even call. And then another day. You might be wondering, how do I get customers worldwide? Getting customers here in your own country. Sounds abuse, you know, all the conferences, you know, magazines, you know influencers, you know how people buy That's easy to just go and get the client's. But how do I do this globulin? Well, I don't know how your interpreter after all do something. There are some common rules which will help you first and remain important. Important is give more than you get

each time. You see an opportunity to give give This means content. If you can share your experience. If you have some skills, share it in Twitter. In Reddit. You are against hang out. Go there and share, share, share. It will buy out and here's not in it. Takes constant effort. Given also means investing time in building relationships with your existing customers. What does it mean from the US? A single person spend some time talking to them asking for a

call? Austin to Postal Service, Austin would feel like what we dislike about your product. This will help you to get a deep understanding of what we feel. What we need. This understanding is priceless if you help you to get 100 more, do you have customers? and also, if you keep this credit, Off being interested in your customers, life of your clients experience. It will also help you to build strong relationships, people who feel that you care about their life,

you care about their business, you care about their experience, inveigle. Start trusting, you trust is everything in subscription-based model because if a client's trust you, if you beat review, for long time, and if you are you for a long time, you will get more money eventually and it's a win, you get money and they get a good service. And they also be able to come into our service to buy a friends. There's a network device, don't go for big numbers. If you're struggling in fighting customers

worldwide. Do a small tip, make a call to get. Once. I pay customer from out of your country, only one. And reach this goal, you learn a lot. This new experiment with new knowledge will help you to get them 10 customers and then 1,000 customers Grove slowly step-by-step. There's another problem in finding customers worldwide needs the amounts of customer. Acquisition channels are so many of them social network content marketing, referral marketing. Go on, go on. My advice is to start

with the channel that you're familiar with. It doesn't mean you have to have some previous marketing experience. It means only that you are familiar with these to The Social Network in the past. Imagine you are an active Instagram user. You enjoy this to you. Post your cat everyday there. You have some friends, you chat. You spent an hour daily until Instagram, you know how it works. Use it to promote your products and use Instagram. You're going to get the last fiction if

you start working with a tool, which you are familiar with that. There's another problem over building, a worldwide business, sitting in your country is communicating. You communicate only free photos with people around you. And Bruce, you are not good at understanding. What our people think, what our people tell about, and how did they leave? I would recommend to join communities. Online. Find some subreddits Facebook groups, slack, disco telegram charts and start talking to people start looking to canadian-american. You will guys will help

you to understand what we love. What we hate, who inspires them. Where do we get new knowledge? It will help you compute that image of your customer to understand. The embosser and then build a better relationship with them. There is a better way to understand ours mentality and culture eats traveling. Now we can travel because but then it's over. I hope it will be over when it's over start traveling, visit big cities, such as Bangkok, New York Berlin and talk to people from different nations call. Cultures, try to

get there thinking their way of understanding how the world is bright. Try to make friends worldwide. If you can't travel you can visit or call co-worker called workings, co-working spaces are usually populated people from different countries, and you can find friends from outside in your car working. If you can travel multiple countries Irish to recommend, you visit is free cheap cities, which are very popular among digital Nomads. These stitches are constantly on visited by S Urbanears Freelancers. Colder's designers from worldwide.

Chiang Mai in Thailand per second is Eliza, Georgia, and the phone is Bali, Indonesia. This free cities are pretty purple or very crowded by you guys. Do you find beautiful connections and Nice France? So welcome. These are all take away. So I wanted to share with you. I wish you good luck on your children full of obstacles. Part of being a star's founder. I wish you good luck in finding people worldwide. It's very tough. But also very, very interesting and exciting. You

find so many friends and connections promo, many countries and cultures. You learn so much. Good luck injury, your project. Enjoy your work. Feel free to reach me in Telegram and Twitter, Instagram. If you have some particular questions, I'm open and available for child for video calls. Good luck. Have a nice day and stay. Well.

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