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Uses Cases and Challenges for Voice Interactions in Auto Industry
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About the talk

The Automotive industry is one of the most exciting fields for voice assistants. Having the eyes in the road and the hands in the wheel makes It a perfect context for a voice first interaction. In this talk we walk through the problems and situations customers want to get solved, along with the challenges that we face in this environment.

00:43 About speaker

02:30 Opportunities and challenges of voice messaging

02:56 Vehicle architecture and integration

04:00 About connectivity

05:21 Privacy security identity

06:53 Embedded vs Cloud

08:35 Partnership and building our own

09:45 Constraints brings

10:46 Use cases of voice in the car

11:54 The expectations of voice assistant

16:15 Ecosystem and examples of skills

17:11 Vehicle integration

18:20 Demo

20:10 Brands integrating

20:28 Top benefits

21:17 Demo 2

21:50 Thanking

About speakers

Jesús Martín
Senior VUI designer Alexa Auto at AWS
Shyamala Prayaga
Product Owner Digital Assistant at Ford Motor Company

I come from an Advertising and Public Relationships background, but long time ago, I changed buyers for users and insights for user needs. In 2015 I started messing around with chatbots and conversational interfaces like Alexa, Google Home and even our own devices, as a member of the R&D Department of BEEVA the consultancy company for the BBVA. As a product designer, I'm focused on understanding people problems so I can try to offer them a product that solves it. As a researcher, I've published some of the most read articles about the topic and talk in international conferences. In 2018 I started in Amazon where I work as a multimodal designer, covering VUI and GUI for Alexa.

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I possess the insight and knowledge that comes with experience and leadership from my technical, development, and design roles. My design and research work is presented nationally and internationally to general and field-specific audiences. I have 18 years of experience designing for mobile, web, desktop, and smart TV interfaces. In addition, I have more than six years of experience designing voice interfaces for Connected Home Experience, Automotive, and Wearables. Publications: My work on research into usability, accessibility, speech recognition, multimodal voice user interfaces, and user interfaces for research and educational use cases has been published internationally. My interviews have been published with several magazines and podcasts, including Forbes, the healthy code, Automotive, and TU-Auto magazines. Public Speaking: I am available for public (virtual) speaking on research findings, and the latest trends are as important as doing the work. I regularly speak and present workshops about voice and UX.

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Hello, everyone. Today. We are going to talk about the boys in the car challenges opportunities and use case. So I have Jesus with me as well, and we both are going to talk about it. So I'll start with the mine and then we'll talk about the use cases. So, A little bit about me. My name is Shonda Priyanka and I am the founder of the digital assistant Academy and I also lead Foods at animal surgical assistant effort for a BB gun lines. And I love organic farming, you know, so on the right side is the produces and on the left is my arm,

but you're not going to talk about the farm today. I'll keep this topic for a later date. But this is what I love doing when i'm free. So let's talk about the topic. We are here for today. So, just four digit bag. If you load Waco's, for just a mode of Transport, taking us from point, A, to B, and the simple use case was I want to go from, you know, a place to the other place and travel safe. You see the vehicle had hardly any control. So, you know, when it comes to huge this place or any such thing, and people were very happy and

things were working as but then, you know as technology evolves people's expectation as well. And so what happened is the Technology wall smartphones, came people started using smartphones all over and then came the voice Evolution and people started using voice applications. So the expectation just did not move from. These are smartphones and the you know the spot speakers, but they

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February 4 - 5, 2021
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Jesús Martín
Shyamala Prayaga