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Voice Assistants as a Brand's Digital Front Door - 5 Key Learnings
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About the talk
In the coming decade, we will see voice assistants becoming the main entry point into a brand’s universe. The ability to just speak out your wish or question to a trusted virtual representative will become the starting point of a user’s journey. Having accompanied many international brands on the way towards this new paradigm of user-brand connection, we look at five key learnings that are crucial when making the transition to the Age of Assistants.
01:31 About Speaker
02:47 About future
04:40 Opportunities of Voice Assistant
04:50 Key learning: Manner of speaking
07:18 Key learning: How brands want to speak
09:45 Key learning: Power of language and communication
12:12 Key learning: Flexible of technology
14:45 Key learning: Building and controlling
16:41 Summary
17:10 Q&A
About speaker
We help companies create charismatic virtual assistants. I am a strong believer in the “Age of Assistants” - virtual assistants becoming an indispensable connector between brands and their customers. What’s an easier way to start interacting with a brand than to just speak out your wishes and questions? I have deep experience in consulting companies on their way into the Age of Assistants. I help brands discover the strategic potential of starting a true conversation with their customers, work out the way to get there efficiently and navigate the challenges along the way. My special passion lies in building unique teams that are suited for tackling the challenges of this new age. At VUI.agency, we have assembled a special team covering all the nuances of language and communication, combining fields like linguistics and rhetoric with UX design and technical implementation.
View the profileOkay, perfect. How everything works fine? Then you can you can all hear me. Cuts. And we can, we can stop. So what can I say 12 to my talk on? Why does it seem that the brand new front door? My name is, Christopher medicine director and founder of the ice tea is very proud to be a sponsor of this year's event. We are a team of about 40 in language and conversation experts and we support European Brands. Like, what's a Swiss call Mila RTL in going to weigh? What's the future of using Voice Assistant? As an important
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