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Voice Assistants as a Brand's Digital Front Door - 5 Key Learnings
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About the talk

In the coming decade, we will see voice assistants becoming the main entry point into a brand’s universe. The ability to just speak out your wish or question to a trusted virtual representative will become the starting point of a user’s journey. Having accompanied many international brands on the way towards this new paradigm of user-brand connection, we look at five key learnings that are crucial when making the transition to the Age of Assistants.

01:31 About Speaker

02:47 About future

04:40 Opportunities of Voice Assistant

04:50 Key learning: Manner of speaking

07:18 Key learning: How brands want to speak

09:45 Key learning: Power of language and communication

12:12 Key learning: Flexible of technology

14:45 Key learning: Building and controlling

16:41 Summary

17:10 Q&A

About speaker

Christoph Esslinger
Founder & Managing Director at VUI.agency

We help companies create charismatic virtual assistants. I am a strong believer in the “Age of Assistants” - virtual assistants becoming an indispensable connector between brands and their customers. What’s an easier way to start interacting with a brand than to just speak out your wishes and questions? I have deep experience in consulting companies on their way into the Age of Assistants. I help brands discover the strategic potential of starting a true conversation with their customers, work out the way to get there efficiently and navigate the challenges along the way. My special passion lies in building unique teams that are suited for tackling the challenges of this new age. At VUI.agency, we have assembled a special team covering all the nuances of language and communication, combining fields like linguistics and rhetoric with UX design and technical implementation.

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Interested in topic “Artificial Intelligence and Machine Learning”?

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February 4 - 5, 2021
Online
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ai, application, bot, chatbot, conversation, data, design, healthcare, ml

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