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Market America's 2020 World Conference
February 6, 2020, Miami, FL, USA
Market America's 2020 World Conference
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Retail and Trial Size Marketing | Dennis Franks
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About the talk

Executive Vice President Dennis Franks started the afternoon with energy and passion! Dennis shared an inspirational message about how the UnFranchise Business can truly change your life. Dennis said, “Let people know they are better than this if they’re down on their luck. We can show them how to get back up.”

When it comes to master retailing follow these steps: approach, probing questions, present the solutions, validate the solutions, and negotiate the transaction and ask for the sale. One of the best ways to start out in retailing is through trial size marketing. Trial size marketing happens when UFOs share a few products with new customers in order to give them a taste of the products. It’s like test driving a new car at a dealership. Trial size marketing can find new customers, create more sales and retail profit, and generate more BV.

Also joining Dennis on Stage were Dorothy Enriquez, Angel Shannon, Steven Tsai, and Preetma Brafaschill.

About speaker

Dennis Franks
Executive Vice President at Market America

Having helped develop the Mall Without Walls™ and the Preferred Customer program, Dennis' focus is now on global sales. He also supports Market America's health professional program, nutraMetrix® and TLS® Weight Loss Solutions. Additionally, he is charged with evolving Market America University in the field to increase product diversity within UnFranchise® Owners' organizations. Dennis was the offensive center on the University of Michigan's "Team of the Decade" for most wins and later played in the NFL for six seasons, helping to build the Philadelphia Eagle's 1981 Super Bowl team. After football, Dennis became one of the few to earn over $1 million in commissions a year owning a home-based business.

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