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September 15, 2021, Denver, CO, USA
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How to launch a Service DAO
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  • Description
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About the talk

Ever wanted to understand how to launch a service DAO? We are joined by Spencer Graham of DAOhaus, a platform for launching Moloch DAOs and Mia Koda from Yap Global and Yap DAO - a service DAO focusing on PR services.

About speakers

Spencer Graham
Product Manager at DAOhaus
MiaKoda Grodsky
Account Manager at YAP Global
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So my name is Mia gradske. I worked for Global Republic relations agency in. We serviced crypto projects and a couple months ago. We embarked on a journey of also launching a service style. So that's why I know Spencer. I spent there's a member of doll house that actually help us launch as a Spencer. Can you tell us a little bit about yourself and then a little bit about the Outhouse? What is that house? What are you building? Yeah, I actually would like to start by just expressing how amazing of all of it is. I feel extremely lucky to be here and

I want to say that because it's true, but it's also a good segue for me to I described how I got here. And that is through service. That was almost a hundred percent. I was doing a lot of things in in crypto on the side, Reading Writing but maybe 15 to 16 months ago. I discovered Ray Guild and I joined radio land and started doing things in in rate Guild. And I'm still working full-time at my big giant evil Corporation job, but it was really discovering Ray building and

understanding that there was always there would always be work for me to do there if I ever needed. More money or to do more work and that gave me the confidence and kind of the foundation to quit that job and to dive into Dallas full time. So I will always be forever grateful to raid Guild and all the people that started and are making real what it is and to service Dallas. As a general concept foundational for for me, and out of this new part of my life, with all of you. And that is one reason why I am

so excited about what we are doing it at dollhouse. And one of the reasons why I started contributing to that house because one of the things that we have discovered is that doll house is an excellent. An excellent platform for service Towers towels are in amazing construct and work really, really well with service Dallas because like the name Ray Gill says Service towers are guilds. They are collections of in individuals where those individuals can remain stubborn and they can bacon choose. What

work they want to do. They can choose who they want to work with, but they also get to work with other people and to be part of this Collective that can do amazing things together and That is a really amazing concept and of an amazing thing that has occurred and as possible, because of the way molecules work and a doll house. What we're trying to do is make that even easier to do and even more possible for as many Many people has made Guild as many operatives as at begin. How many members are in the house right now? And about how many

cows are using your platform to Forfeit the tooling? That's a hard question to answer. I actually haven't counted because we just work with each other and it's fun, but I would say maybe like 30-ish people at the contributing it at various levels of of, of bandwidth and inconsistency. It probably a lot more than that, but it feels like there's too many the number of doubt that we haven't down house. I think. It's in the thousands. A lot of that includes baby like test dowels or people kind of just trying things out or dolls that have started and haven't

really continued. So that the number of like acted every every day already month Dows is lower, but I honestly couldn't tell you right now and how many that is? Certainly over 100. Cool, so kind of like how Yeller introduced their I worked for a really really more traditional PR agencies. Everything crypto projects, but we kind of felt this need to have a segment of our organization. That was also without once we started working with our projects. So it made sense for us to kind of Branch off and

for Mardel but opposes this question of is it easier to start a bow or transform your current organization into Adele? So what does that look like kind of into space? Yeah, at the end of this, I'm going to bounce that question back to you cuz I'm doing that. I think in one sense it it can be easier to start afresh and to not have the Legacy patterns, and habits and structures to have to have to break before you dial. If I In another sense it, if you can be harder to find a bunch of

people who want to work with you in in this service style, Guild kind of way. So I think, what do I think what it is true is that if you do you have a current company that is interested in going to converting to a more of a Down for Matt to provide services to other people. In other organizations. I think it is really important to one. Be honest with yourself about what that's going to take and to maybe try something, like, like the app now has so long to get back to you. Yeah. Sure. So, sorry, service.

Is it public relations? I'm no seeking publicity for, for the different Dows and Andy Pi Projects that were working with. And so, we took the approach of starting a separate organization personally. Like, I come from a non-technical background. I don't consider myself a technical person and there's this great need for non-technical people into the space. So we really felt that by opening up a PR dial, the service style explicitly meant for writing in marketing and PR, but that would encourage other people who also have The skills weren't tapped into the space yet. I kind of have an entry

point. And so that was kind of our philosophy. We wanted to be able to service more projects and expand fiance agency and we felt like we could do that through the Dow. And talk a little bit about how you are managing, like, both entities in the house. Like how do they relate to each other thing that I hadn't even thought about before? Like that, the naming issue because the agency is called the app global and arts hours called. Yeah. Now, so I think that was one thing. I would have may be kept more in mind

beforehand, but I think a lot of those, the lessons that we've been learning, you know, so far in kind of managing both is having to, to keep it separate in my head like working for a towel is very different than working for an agency. Know the Streamline of your work is different. The process is different with an agency. Things are still, you know, very hierarchical that in the Dow. It's it's completely different. This is the second dial that I've been a part of and there are members of our. I'll wear, this is their first day out. So

really trying to show people how to empower themselves to just take on work and take on projects in the space of their designers that they may be never done design work for a crypto project. I'm just empowering them and kind of helping helping educate people. Yeah, so I think like service towels. It's it's this amazing concept, right? But I think one roadblock for me. We don't provide a technical service provider soft service, but there are many other kind of like physical Services out in the world. Right?

People are providing everyday there. Nail salons, providing a service grocery stores, provide a service, like Hospital, provide the service. So what are the lines in his kind of in our physical world and in our digital worlds like should every service become a service. Now, how do we structure this kind of going forward? The hospital. I hope hospital do the job. I quit Nail Salon de Belle Salon de question was about, are there services? That shouldn't be serviced the house.

I feel like I've taken the red pill for crypto, right? Like, if I go and get my haircut, I might end up talking to my hairdresser about crypto until my job and my work, but should my hairdresser trying and start Adele. Yes, but how does a person like that who has no technical experience or not tapped into this at all. You know, what is what is that process look like for onboarding those, you know, types of organizations that are, you know, again facing this more like like physical therapist, I guess. Yeah, meet me. Space stuff

is a little harder. But and I guess the other component of onboarding, is that a little bit but I think it's tripped out membrane. The u.s. Is really incredible. Actually cuz you can just like from one thing to another with your with your wallet enough to do. Anything else really getting past. The membrane is the hard part. We have to get a Minnie Mouse. Well, I need to get some be three or die, or manic or whatever. But once you get past that, if it's,

it's really great, so I'm not sure that I like people are what people are working on the getting past the membrane part. Personally. I have been less concerned about about that and trying to ensure that 1, people get past the membrane then things are as easy as possible. So if a hairdresser wanted they that say they're working at a at a salon and they don't have any sort of ownership over over the swan. I would like to make it as easy as possible for them to get a group of their salons or hair dresser, friends or related Services, friends

and started out. Maybe it's on on dollhouse with. I just probably a handful of of of Clicks in a little bit of thinking. And just start to pull their funds and then use those funds. Meet face is hard because you have to take the phone down here to convert them to Fiat and then you have to buy a thing or are you have to pay pay rent or or something like that? But that doesn't mean you can't use the the crypto stuff to pull your funds and 2 as a place to start. Once you open the salon down, meet space place

to start, putting five ten or 20%, Whatever you agree, upon of your individual revenues, that you got from your butt get from cutting people's hair into the doubt. That that model is, I think pretty Universal for, for any services, that individual people, or even groups of people provide to other people or other organizations. And that is the model that Ray Guild uses. We take 90% of what our clients, pay, the individual Raiders who work on projects or raids for those clients. We take 90%, We give it directly to the Raiders

and 10% goes into the Dow, and then, and we do things internally with with that 10%. Same exact thing could happen for a salon. They could use those shared funds to buy cleaning supplies or new new Clippers or new scissors or whatever things you use in a small. Yeah, that's an interesting idea. I wonder who the first Bristol on. I will be out here like cutting hair. That's the one thing I want to talk to you about is just this idea of scaling scaling Dows and how to actually grow service towels. So, within yacht doll, for example, like, we're

already such a nice thing. There's not many people doing public relations, or even marketing for crypto. So in trying to recruit and find numbers, I don't see us getting past maybe, you know, 50 100. People. I don't know how many people in the world actually have these skills wants provide them. But then there are other service dolls that can grow and much more exponential away. And then you see stories like polygon announcing that they're trying to build the 100 million persons how. So what are some coordination mechanisms that you use inside of the Dow's? That you're part of the help

facilitate work and help them grow and scale, depending on if they're trying to grow to 100 numbers or you know, 100 million. I'm so that that polygons goal of 100 million member. Now. I think I would ask the first why. Arthur, why is to have the key know, the community build out. 35 platform, but what are we doing, What mechanisms are we using it to help the scale? And I think that that's something we're still figuring out the example. The easiest example

is the one that I live every day, which is revealed. We are very much trying to, to figure this out. We have about a hundred and six members, or maybe one more now on any given day or week or month, some smaller percentage of that is active in and doing work in contributing, but we thought a lot about what it means to grow beyond that. And to start bringing in more people. One of the ways that we've done that is through being more intentional, that onboarding, And doing that in such a way that we can ensure that the people that are coming

in. It's not that they're assimilating to the culture but they understand the culture in the understand what's happening when we bring in many people or when if and when we start to bring in many people, it's not a culture shock for the people that are already there and we don't lose what makes REI deal special. The other big question that we've been grappling with is how and whether to fragment, I think you're right. That service now because they are so people-centric. It's very difficult for them to grow

Beyond. 5280 159. Numbers were all pretty familiar with. But that doesn't mean they. Like, we always have Specialties. We always have ways to special eyes and focus more. I think the key issue 2 to figure out is, what is the access? What is the dimension on? Which to fragment, or on West to specialized one idea? We are throwing out around in and rate field at one point, was it should we start to defragment based on skill set or so front end developers that we call Warriors or

solidity developers that we call Wizards, should those have their own vows? And I think what we realize it is maybe eventually but not right now because what makes what we do so special is that we were together across functions in a cross trolls. I'm so we're still trying to figure out what is, what is the right to mention on which to defragment? I think we are going to need two in some fashion and a lot of the lot of overlap between red golden and building those things. So that feeds into how we think at that house about and what we're trying to work on

at that house, about how to facilitate composability between smaller, Dao's in a way that few more cohesive or maybe it doesn't need to feel cohesive and we're figuring that out. I am. So what are some of these different but kind of subgroups are work groups that you were establishing with the new Styles in order to coordinate the work and have there been successes or failures within creating a composability mechanisms. So I think there's two related. But separate answers 14, that's more for service Dallas,

which is always being being regulated and actually kind of easy to to have the some fragmentation because when you're providing a service, you're providing a service to a person or two of particular organization, and that service can be kind of a thing on its own. We call them raids in radio and we call the people that are working on those raids to the rave party. So, you can think about her, a party as like a little mini. Mini. We're like a little mini, like Sub Sub sub organization, and that just makes a lot

of sense and it's very easy to do it that way in. And out of that is that has more of a like a direction or an objective that they are trying to achieve like that houses with Building without has platform. We have done with splintered, or we have to sub Dow's relating, to different areas of working, on a platform of building a platform. We have none of our product oriented Circle or stuff. Do we have our Communications oriented stopped out? And we have our tokenomics, an incentive stopped out when we have our operations of them,

kind of interesting because that mechanism applies to a bunch of other towels, but in Reykjavik be called raid, so there's a little bit of his communication problem happening where the same thing is happening within these different. They are being called different things. So how do we be more cohesive? I'm in this language that were using. I think my answer to that is maybe we all shouldn't always one thing that works really great about regular as we have leaned. So heavy into our into a

set of memes. And so, we need to work as a as a medic filter. I personally think that that Dows and other organizations should have their own shared language, but that doesn't mean that we can't separately. Talk about what those things mean across across the house. I think this is a big area for coordination for $4. I think the VA is going to Leading The Way in this figure, trying to figure out. How do we, how do we still take conversations and knowledge Gathering and knowledge building

across that was especially across down that have heavy, heavy specific name. So that that To be figured out and I think there's people ready people leading the way on that though. There's a lot of work to be done is kind of what is your vision? We had that hairdresser nail salon sample and five years do we what do we want? You know all of our friends here when he goes, Texas businesses. So what are, what are the what, what can you tell us more about this Vision that you see?

I, Hope that we can create a doll Native economy and have Dow's. Providing services to other dowse. In all of the struggle a little bit to articulate that. But if we say one year or something like that, then I put help you have in the next year. 50 more. 50, more service at a house. I might, I might be too small. I don't know, hundred more service. Yeah, I want to see any for me personally. I want to see more people who come from my communications marketing background, kind of embrace the crypto movement. And I do see service Dallas as a great entry point for for people like me

love you skills to offer to the space, but there might not be a clear-cut path. So I also hope to see more service dogs that that are based on this type of skills. Are we doing on time? I think all of us here are like pretty deep into 2,000, if not actively but maybe more conceptually but to anybody who is not yet or to anybody who is in a little bit more on the edge of a crypto and went through stuff and hasn't really dived in full yet of service towers are great way to do that because you don't really have to have much at

all. You don't really have to have a specific crypto experience. You just have to have experience and in the thing that you were doing and an eagerness to experiment with new forms of doing that, and a desire to do with other people. 27, we decided we wanted to want to die. We came to the dollhouse and they really helped us every step of the way. I feel like you're saying and everyone here in this room to like everyone will help you and that's one of the coolest things and we found so much support from all of the other Dows and we would have been able

to do it as quickly. I think so. It's been really awesome and we've learned a lot from you guys. See you guys at the Dell. Awesome.

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