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May 7, 2021, Online
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How Diversity Drives Innovation and Business Outcomes
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About the talk

Amazon Web Services Vice President of WWPS Partners and Programs, Sandy Carter, will delve into the recently launched AWS program Think Big for Small Business created to support diverse businesses, discuss her work creating pathways for womenin technology, and highlight the ways diversity and inclusion drive innovation and business outcomes.

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Sandy Carter
Vice President at AWS

Sandy Carter is the AWS Vice President, Public Sector Partners and Programs. In her new role, she will be responsible for driving next-generation partnering. Her responsibilities include evolving partner models to intensify partner innovation, AWS cloud adoption and creation of mission critical cloud solutions with partners across public sector. Her impact will be growing the partner ecosystem as a major driver for public sector and contributing significantly to the success of Public Sector customers. Prior to this role, Sandy built an enterprise workload team as the Vice President of Windows and Enterprise Workloads at Amazon Web Services (AWS) focused on helping companies innovate using their current technology and assets with migration and modernization through containers and serverless. She led the team to overall growth with AWS now hosting nearly two times as many Windows Server instances in the cloud as Microsoft, per IDC. She led her engineering team to optimize SQL Server on AWS which exhibited 2X+ better price/ performance than Azure per ZK Research. For her leadership on the VMware Cloud on AWS business, she led the team to deliver results of 4x the number of customers year over year, with those customers having deployed 9x the number of VMs now vs 1 year ago. Finally, she grew the number of competency partners by 3x and the number of ISV validated solutions by 4x in the last year.

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A vocal advocate for diversity and inclusion. Sandy is chairman of the board for a nonprofit organization girls in Tech at Adjunct professor at Carnegie. Mellon's, Silicon Valley Sundays. Also, the founder and CEO at silicon-based, many startups, and companies with technology and Innovation Sandy. Welcome to the diversity and inclusion Track Attack on 2021. Thank you so much for having me here today. I'm really excited to join tycon again, one of my very favorite groups. And

what I'd like to do today is to share a little presentation around a diversity. So I will shift over to my presentation now just for a minute. So here we go. So I was asked to share a little bit about how diversity drives Innovation and business outcomes. And some of the best practice cases from Amazon web services. I know I won't have time to answer questions. So I have included on the screen. My Twitter handle Sandy underscore Carter. I'd love tweets coming in and I would love to be connected with you on LinkedIn as well. Don't let me go ahead and get

started and I'd love to start with this that crisis tag, because everybody talks about what we've been going through and it's been, you know, such an interesting time right? With such impact. And what we, what we like to talk about is the pandemic, but if you really think about it, it's not just a pandemic that we've been undergoing, but really a set of compounding issues from climate issues to racial and civil unrest to what's going on today and the world with the, with a panda make overall. So, we're all experiencing that, I hope that you're all doing safe and that you're

healthy and your virtual world, but just know that everybody is undergoing a once. And up, maybe not even lifetime once in a hundred years or time frame of what we're undergoing today. And so, because of that, one of the things that I was able to do is to reach out to my partners and customers. And something that I consider our virtual Roadshow. Usually I go out and I visit people everywhere and across the world. But because I couldn't do that, I decided to do a virtual Roadshow. So I did a hundred Partners in 100 days.

I visited Partners in asia-pacific, did it on their time zone in Europe, and in the US as well as Latin America and Canada? And one of the things that I found was that not only were was everybody interested and what we were doing with covid virus managing that about our technology, of course, but everybody was really interested and how we were handling. I d and e and for us IDE is about diversity equity and inclusion. So one of the things we, we talked and we talked about and that hundred by hundred a partner

tour, was really a round. How diversity helps to drive Innovation, especially in times like we're experiencing today. Where is that? Climate things, racial thing, social unrest, pandemic occurring across the world diversity, has been proven to help companies and countries and governments around the world really come through. This is just one study from Mackenzie that shed. If you have a diverse team in, this means a diverse team in the way that you think not just men and women that you can drive more market, segments, share, and you're more likely to capture a new market. And I'll tell

you a really interesting story at Amazon, you know, we look at Innovation by teams and one of the teams wasn't really Innovative. But if you looked at the team, the team was very diverse outside. They look like they were very diverse team but it turns out that this entire team came from one University, a university that I trained them that have looked at their Frameworks. And so we were talking about diversity. You know, it's not just black brown, female male, you know, military and non-military. It's So, about the way that you think you're looking for diversity of thought.

And so after I sent us a lot of these this hundred my hundred day. Roadshow, I started, I created a presentation that showed best practices from Amazon, on ID, and inclusion and diversity and Equity. Now, these are my personal examples and my personal Stories, the breadth of Amazon. And what we do to impact all of these is so much broader, but I would like to share these because I personally experienced these. I'm so I thought it would do today, as walk you, through four examples of how we program at eyes, the work that we're doing an inclusion divorce in

equity. The first example going to give you his women at the second is around our start-up support and we just had another announcement today. So I'll talk to you. I don't have a slide on our girls in Tech partnership and why we chose to do that. And then I want to close with our new program called think big for small business, which is now a program for our partners. Around diversity. It's the first ever in the industry for a program in this in the stage. So, let me talk first about women, at, and women at Amazon is really an internal

diversity element to help us with that inclusion and equity. And as well, you know, that diversity element that exists are women at Amazon movement, really, and braces women coming together around different need. So we have women at easy to, but you know, Amazon, one of our big Services is ec2. We have women at security. Look at security across the board. We even have women at Seattle, lemon cake. Pleasure for US city and say what this enables us to do

internally is to have some of those tough discussion. So when some of the social unrest in the Asian hates Started. We were able to get together women at Asia with others and haven't support network and really talk about different areas. I think it's really important for any company to not just focus externally, but to also really turn your intentions internally what you're doing for your, your employees themselves. This is just one of our initiatives. I actually started the women at ec2 group. I participate in the women at Amazon and the women at

Seattle groups as well. And again, it's inspiring to me. It's encouraging to me and it helps us to get to some of that straight talk. The second area that I wanted to share with you today was really around startups in startup communities. I know that guy is such a supporter of startups, and we have really reached out to say, how could we better help diverse start up. Now. I'm going to start with female Founders, and I don't know if you know this or not, but female Founders are actually 15% more profitable

than their male colleagues, but they're 40% less likely to get funding. And so at Amazon, My Team set up a build her event. It was only for female founders. And we really emphasize a lot of the funding mechanisms. Given the profitability was such a high area for most of the partner, most of the startup. We really wanted to hone in on that funding as back. So we brought mvc's that we work with private-equity that we work with to talk about that funding, really embracing again that diversity inclusion. And in

particular, that's what he wanted to try to get equity in that funding. In addition to this focus on female Founders. We also have been supporting a group called halison, and they're led by Kate good haul. Who is an amazing incredible woman. We just actually did a clubhouse sessions together. And what she is really done is again, another female founded focus group, but very much focused on Startup based in Baja rain in the Middle East. As you're looking at startups and diversity. There is a diversity right now. A female Founders

in the Middle East, its rapidly growing, there in packing a GDP, and this really helps to support Founders for rapid growth in the future. And so a w o s has partnered with how to help this next group of female Founders in Baja drain, really take that next step. And last but not least, we've recently released to accelerators and our space accelerator just really took off like a rocket ship a pun intended there. We announce this was a seraphim. And the reason we felt like the space accelera was so exciting, is not only is it

a 4-week program to help the startup focus on space? The final frontier, we provided technology assistant that we partner with Surf and because they focus on the space industry. We've we've recently hired a space l. Clint Crozier who runs our space, IBU and there's mentoring and Technical expertise that we provide here. Now, why is this in a diversity category? Because if we can look at it, a lot of people expected to start up to reply to be from the US. When, in reality, we touched a 55 different countries, we had men and women

Founders. We also had black brown. Call Terry veteran on Founders that came together to the accelerator really attracted that diversity of talent. Now. If you haven't seen my LinkedIn page, we just announced a clean-energy accelerator as well. We haven't received any applications for that, of course, cuz we just announced it, but we really would love anybody's participation. And either our space accelerator or a clean-energy accelerator as well attract thing, that diverse Talent. So far, you've seen how we leverage diversity inclusion and

Equity inside of Amazon. Some of the work that we're doing with startups, which I know is really interesting, and it's a super power up tight as well. Now, I want to move on to some of the external Partnerships and I've just chosen one. I am the chairman of the board of girls in Tech and services has recently formed a tight partnership with girls and Tack. And why did we do that? Well, one of the things that we found was that we need a stronger pipeline going into stem education and girlfriend tag has python

classes for that next Generation. That all of us one day. We'll be hiring. We also sponsored their hackathon. And this invitation killer. We sponsored a hackathon for iot or Internet of things. And so we as Amazon also, sponsor other groups, the girl Send tech in particular because they touch that college aid plus two two or three jobs afterwards. We also felt that this was an amazing outreaches. Well girls, and Tack is also in 55 different countries and said that diversity. Again comes in from geographic region as well.

But now, the last one, I really want to talk to you about cuz we're real excited. We believe, unless anyone knows about her. We believe that our think big for small business is the first diversity base program for partners, not for customers, but for partners on this actually came out of a working backwards idea, from one of my folks in Singapore. It was really driven outside the US. And the whole premise is that countries and governments and cities and Company's value, diverse Partners, diverse companies that can come in and help

their business is out with Innovation, but there's no designation and no way to provide some of that extra support for these minority Partners, whether they're black or brown, an ethnic minority, women lgbtq, or a veteran. And so, we sought out to create the first program called think Big 4. All business to really showcase what we were doing around diversity. And it's really valuable to know that diversity is not just present with a focus in the US. I think many of you know, that the government of the US will require

that certain number of diversity firms participate and different government contract, but it's not just in the US is also in Canada and Latin America and Europe in the Middle East as well as Asia Pacific including India, and so diversity is not singly designed is defined by region and some cases by country. And so, one of the things I really loved about this program is that it really goes into this country by country. For the program itself to support these minority-owned businesses. Really provided three major benefits.

One is access to our Amazon tearing requirements in particular for those who are at particular levels and can get that really, you know, driving for small business Partnerships as well as competencies as well. Do we help on all three of these different levels and after looking at this, you know, stories, one of my favorite quotes is, tell me the facts and I'll learn tell me the truth and I'll believe. But tell me a story in a live in my heart forever. So I'd like to close out with just a couple of stories from these Partners. So one is from

a partner in South Africa, who's used to think big or small business program and this is for South Africa. They have the black economic empowerment and he use the program really around the technology side to really get Benefit. This is the partner arvind from MSP. We also had a partner here in the United States. Dlcp who happens to be about the female founder as well as a minority-owned founder. And she really use the part the program to help her around. Go-to-market. I love her story because she's doing a lot of migration and she is

just an amazingly talented woman and minority who is really changing the game in the cloud. Another stories from cloud Prime and South Korea. And I love this example because some of the small government projects in South Korea require smaller businesses. And so, he uses to get his staff trained up on Amazon web services. And then, of course, we also have our art, ebsb story, think big for small business story. From the vice-chair of the US, Black Chamber of Commerce who also happens to be the CEO of enlightened. He really loves

his program on two fronts, one for the black members, in the United States, but also for his own company and accelerating his go to market. So I hope this is really shed. Some light on. What we do is Amazon web services from a perspective of helping with inclusion diversity and Equity. I really thank you guys for your time today. If you have any questions, please either tweet me or let me know how I could help you as well. And thank you so much for the time and what we're seeing today. Thank you. Baby, thank you

so much for joining us, the diversity and inclusion panel at Icon 2021. You are an inspiration in your own, right? And from listening to all the programs to ews, and Amazon is putting together with respect to, you know, helping the cause for diversity and inclusion. Amazon is also, you know, right up there until the leading the pack. So thank you again. I really appreciate your time today and thank you so much.

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