12:19
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About the talk
CEO David Moore discusses the exciting combination of BIGtoken and BritePool and what it will mean for the future of the industry.
About speaker
For over 35 years, my career has centered on the intersection of media, technology, and advertising. I have held many roles, ranging from founding and leading digital ad industry startups to senior executive positions at WPP. The central theme of my work is finding new ways of making technologies work for marketers. My fascination with creating value for marketers through technology led me to pioneer innovation in early digital ad networks, the uses of search engine marketing, new methods of behavioral targeting, and big data. At BIGtoken, we use consented survey data, derived from our consumer app, to drive superior results for digital advertisers, by targeting the right people with the right message. BIGtoken provides the solutions advertisers need in the emerging era of privacy. Similarly, at BritePool, I worked to define how the digital advertising industry can create significantly more value for marketers, with new privacy-focused technologies, by developing the replacement for third-party cookies and mobile identifiers in the programmatic ecosystem. This reinvention also creates value for the other participants in the programmatic ad ecosystem, including web publishers, apps, DSPs, and SSPs.
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