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Panel: the future of games economy in the Defi era and the play to earn model and the growing trend of community NFTs

Liat Aaronson
Co-Founder, Chief Operating Officer (COO) at Horizen Labs
+ 3 speakers
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Israel Crypto Conference 2021
December 15, 2021, Tel Aviv-Yafo, Tel Aviv District, Israel
Israel Crypto Conference 2021
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Liat Aaronson
Co-Founder, Chief Operating Officer (COO) at Horizen Labs
Shahaf Bar-Geffen
CEO at COTI Group
Moti Levy
Chief Operation Officer at DeviantArt
Nir Hemo
Business Solutions Consultant at Algorand

Liat Aaronson co-founded Horizen Labs to help in fund raising and spinning off from Horizen (formerly known as Zencash) to address the growing blockchain for business market. Before that she served as the COO of Selina Hospitality. Prior to the operation role, Liat was an Investment Partner at Marker LLC, a leading Israel-New York based venture capital firm, where she continues to oversee their follow-on annex fund. Prior to joining Marker, Liat was the Executive Director of the Zell Entrepreneurship Program at IDC. The innovative venture creation program she helped grow and develop in the ten years of her leadership allows undergraduates in their final year of study at IDC to experience entrepreneurship hands-on taking ideas and developing them in to funded startups. Many successful companies, including Gift’s Project, Wibiya, Wibbitz, Bizzabo and Argus were founded out of the program. She holds a B.A. in political economy of industrial societies (economics and political science, cum laude) from the University of California at Berkeley, an LL.B. and MBA from Tel Aviv University, and an LL.M. in European law from the University of Leiden in the Netherlands (cum laude). She became a member of the Israel Bar Association in 1999, after completing her internship at Kantor, Elhanani, Tal & Co.

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WEB3 specializes in innovative digital media and develops advanced advertising solutions. Founded in 2006 we are working constantly to develop unique technologies, enables smart, targeted and effective advertising. WEB3 offers its clients advanced online media solutions: Programmatic Display, PC and Mobile Video, Media Monetization. www.web3.us.com

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Entrepreneur at heart with past experience as business leader in Fortune 100 companies. Well-rounded, tech savvy leader with experience in online, operations, strategy, merchandising, and P&L management. Proven track record of achieving year-after-year revenue, profit and market growth objectives. Extensive experience in leading teams in dynamic, high pace environments to deliver business results. Experience working with C-level Executives of Fortune 100 companies Previously the GM of the Home online business with full responsibility of $XXXM, multiple P&L’s of Kmart and Sears.com. Leading cross functional teams and overseeing the division strategy, operation, merchandising, and overall customer online / digital experience. 2010 Wharton MBA graduate (Strategic Management major). Prior to graduate school held various leadership roles at Scepia (currently Matrix Digital) – one of Israel leading web companies as Senior PM and later as executive leading the operation division. Finally, leadership background includes serving more than six years in the Israeli Navy as Captain serving as CO, chief Instructor in the Naval Academy and eventually a Squadron Commander.Entrepreneur at heart with past experience as business leader in Fortune 100 companies. Well-rounded, tech savvy leader with experience in online, operations, strategy, merchandising, and P&L management. Proven track record of achieving year-after-year revenue, profit and market growth objectives.

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Liat Aaronson
Shahaf Bar-Geffen
Moti Levy
Nir Hemo