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Aubrey Strobel on Branding on Bitcoin
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About the talk
Bitcoin's brand continues to grow into one of the world's most recognizable, alongside Apple and Coca-Cola. Brand associations like stacking sats and hodl grew from the technology, but also from media strategies from startups like Lolli and talented comms people like Aubrey Strobel. Hear from an industry pioneer on how she thinks Bitcoin's brand can help unlock new commercial opportunities.
About speaker
Aubrey Strobel is the Head of Communications at Lolli, the leading bitcoin rewards company, where she oversees all communications, public relations, and marketing efforts on behalf of the company. Prior to Lolli, Aubrey was a senior executive at Wachsman, a blockchain public relations and consulting firm headquartered in New York. While at Wachsman, she led high-profile accounts including CoinDesk, Dash, tZERO, and served as the leading media organizer for the Consensus conference series. She began her public relations career at BerlinRosen, a political advocacy public affairs firm, where she serviced criminal justice reform clients. Prior to that, Aubrey was a former broadcast journalist for KRWG-TV in Southern New Mexico and West Texas, Aubrey reported on the U.S./Mexico borderland as well as the 2016 Presidential Primaries. In her spare time, Aubrey likes to play guitar. She prides herself on being an insufferable Philadelphia Eagles fan and loves spending time in Stone Harbor, New Jersey.
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