Talks

creativity, game, google for games, google games, google play, interview, marketing strategy, mobile game, mobile games, qualitative research, reason, research, social media, south korea, user research, ux research, action role-playing game, aesthetics, audience measurement, bit, gamer, insight, microtransaction, role-playing video game, self, social norm, target audience, word-of-mouth marketing, type: conference talk (full production), purpose: educate, game development conference, game development event, ggds, ggds 2021, google for games 2021, google game development, googleforgames, pr_pr: google for games, segmentation analysis, mobile gaming in south korea

qualitative research, research framework, user experience research, user research, ux research

bias, conversation, emotion, empathy, expert, feeling, language, malcolm gladwell, mind, mind the product, mtpcon, prodmgmt, product management, question, research, risk, technology, twitter, user research, attention, form factor (mobile phones), goal, gratitude, phrase, rapport, satisficing, sense, social science, systems theory, zoom (software)